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G Suite: A Flexible Toolkit for Small Businesses
28 Aug

G Suite: A Flexible Toolkit for Small Businesses
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Today most businesses depend upon online services to function properly. Employees use email to communicate, specific software to create PDFs and other documents, an online calendar to schedule meetings, and more.  The problem is that most of the apps used by businesses for day-to-day tasks are free apps that aren’t suited for business purposes. They’re meant for casual use by individuals.  A better solution would be to use a cloud productivity suite—one that includes all the common apps every business needs, like email and a shareable calendar.  A very popular cloud productivity suite...

16 Jul

Making Use of Google Search Engine Results Page for Your Business
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Google's mission is "to organize the world’s information and make it universally accessible and useful."  The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...

9 Feb

How to use Google Alerts to Monitor your Small Business Online
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Google Alerts is an amazing tool that detects content changes on the internet and notifies you when those changes are noticed by Google (usually immediately). Originally launched in 2003, Google Alerts allow users to pick certain keywords or search terms and will notify them when those search terms appear online and will direct them to the site that published the specified keywords. For example, if you wanted to know when someone was writing about your business and what they were saying, you would set up a Google Alert to notify...

28 Sep

An Intro To Google My Business and Local Search
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With the way business is conducted today, it is increasingly more important to have an Internet presence for your company, no matter its size. If no one can find your website, what’s the point of going through the hassle of building one? This is where local search comes in. Not to worry, Google My Business is here to ensure that your business is easily found through local search results. It will drive more traffic to your website and will make sure your customers find your company exactly when they are looking...