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HostPapa Blog / Posts tagged "google"
16 Jul

Making Use of Google Search Engine Results Page for Your Business
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Google's mission is "to organize the world’s information and make it universally accessible and useful."  The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...

9 Feb

How to use Google Alerts to Monitor your Small Business Online
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Google Alerts is an amazing tool that detects content changes on the internet and notifies you when those changes are noticed by Google (usually immediately). Originally launched in 2003, Google Alerts allow users to pick certain keywords or search terms and will notify them when those search terms appear online and will direct them to the site that published the specified keywords. For example, if you wanted to know when someone was writing about your business and what they were saying, you would set up a Google Alert to notify...

28 Sep

An Intro To Google My Business and Local Search
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With the way business is conducted today, it is increasingly more important to have an Internet presence for your company, no matter its size. If no one can find your website, what’s the point of going through the hassle of building one? This is where local search comes in. Not to worry, Google My Business is here to ensure that your business is easily found through local search results. It will drive more traffic to your website and will make sure your customers find your company exactly when they are looking...