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HostPapa Blog / Posts tagged "marketing"
14 Jun

5 Tips to Get More From Your Call to Action
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*Buy now!* *Sign up today!* *Join our mailing list!* Blah blah blah...

29 Mar

How to Optimize Your Website Content for SEO
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So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...

9 Feb

How to use Google Alerts to Monitor your Small Business Online
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Google Alerts is an amazing tool that detects content changes on the internet and notifies you when those changes are noticed by Google (usually immediately). Originally launched in 2003, Google Alerts allow users to pick certain keywords or search terms and will notify them when those search terms appear online and will direct them to the site that published the specified keywords. For example, if you wanted to know when someone was writing about your business and what they were saying, you would set up a Google Alert to notify...

10 Significant Influencer Marketing Statistics From Last Year
6 Feb

10 Significant Influencer Marketing Statistics From Last Year
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Influencer marketing has been an effective and oft-talked about technique for the past few years and it shows no signs up letting up. In fact, Forbes recently predicted a massive boom in influence marketing in 2017. This infographic from Mediakix does a great job of detailing some of the more appealing figures surrounding influencer marketing potential from last year. Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Influence...

6 Oct

How To Use Content Marketing to Boost Your Company’s SEO
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You hear the term all the time: Content Marketing. But what does this generic sounding buzz word really mean? It’s an all encompassing phrase that tends to confuse people who read about it. But it can dramatically boost your company's search engine ranking (SEO) and help your business surge past your competitors. Essentially, it involves creating a piece of content and sharing it with your online network. The ultimate goal is other people seeing a piece of content and sharing it amongst their networks. This content-based, grass-roots marketing will improve...

27 Aug

What do your brand colours say about your business?
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There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...