B2B Marketing Trends to Watch for 2022
When people talk about B2B marketing, they often think of boring trade shows, trade journals, and cold outreach on LinkedIn. However, B2B marketing has evolved, influenced mainly by B2C marketing. Today, companies that negate the need for analyzing buyer intent data, improved buyer journey, and user experience are giving away enormous opportunities. As we face another year filled with uncertainty, B2B marketers can better prepare themselves by following these trends. B2B Trends to Watch for 2022 1. A Unique Brand Voice One major marketing trend to watch out for in 2022 is the increased...
Small Business Courses Online: 20+ Essential Courses on Sales, Marketing & More
Starting your own online business can be both rewarding and challenging. Even if you're an expert in what you do (be it roofing, wedding photography, or financial coaching), running a full business requires a diverse set of skills. And when you're starting small, you may not have the budget necessary to delegate tasks to others. Everything, from marketing to sales to bookkeeping, will be in your hands. READ: Web Hosting Guide for Small Businesses | SEO, Web Design & More If you're a new entrepreneur looking for small business courses online, you’ve...
How to Start a Life Coaching Business Online
Everyone wants to become a better version of themselves. Whether in their personal lives or professional lives, people need help to successfully reach their goals. That’s why life coaching has become an in-demand service around the world. Anyone passionate about personal development and helping others should consider starting a life coaching business. What is Life Coaching? For many years, coaching has been focused on sporting disciplines, with coaches tasked with helping athletes optimize their skills and abilities. By bringing out the best in the athlete, the coach helps them improve their chances of succeeding. However,...
Starting a Referral Marketing Program for Your Online Boutique
A referral program will help your online boutique convert loyal customers into brand ambassadors. With compelling word-of-mouth endorsements, you can easily snag more first-time customers and move them through your sales funnel. The question is, how do you create an eCommerce referral marketing program? In this article, we’ll cover the basics of starting a referral program. When yours is up and running, you'll be amazed at the impact it will have on your business. READ MORE: How to Start an Online Boutique [Full Guide] What Is an eCommerce Referral Marketing Program? An eCommerce referral marketing...
How to Get More Photography Clients (Part II)
If you’re a photographer following this series of articles, you know all about in-person marketing, social media marketing, and content marketing. You may have landed your first couple of clients. Let’s keep the momentum going and explore how to get more commercial photography clients by implementing PPC, SEO, and outbound email strategies. Read More: How to start your own Photography Business Pay-per-Click Ads—Costly but Effective PPC advertising can play a critical role in the success of a photography business, and the advertising methods of today allow you to manage promotions all by yourself. Whether...
Six Ways to Advertise Your Online Boutique
Today we're going to look at several marketing channels you can develop to advertise your online boutique. If you’re planning to open an online boutique, you should know that marketing will have a lot to do with the success of your business. Using the internet, small business owners can practice digital marketing to drive revenue consistently, even with a small budget. While digital marketing is more measurable, cost-efficient, and accessible than its traditional counterpart, you should not dive in without preparing first. It’s essential that you create a strategy for advertising your...