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HostPapa Blog / Posts tagged "technology"
15 Mar

Why SSL Certificates are Important for your Website
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An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser. When a website has an SSL certificate properly installed on the server, a small green padlock icon  will be displayed to the left of a website URL in the browser and https will appear in green as well. SSL certificates...

9 Feb

How to use Google Alerts to Monitor your Small Business Online
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Google Alerts is an amazing tool that detects content changes on the internet and notifies you when those changes are noticed by Google (usually immediately). Originally launched in 2003, Google Alerts allow users to pick certain keywords or search terms and will notify them when those search terms appear online and will direct them to the site that published the specified keywords. For example, if you wanted to know when someone was writing about your business and what they were saying, you would set up a Google Alert to notify...

The Unfortunate Truth About Domain Squatting
19 Jan

The Unfortunate Truth About Domain Squatting
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Domain squatting is the unfortunate result of anyone, at any time, being able to lay claim to any domain name of their choosing. Essentially, it’s when somebody purchases a domain with the intent of preventing others from purchasing it and/or profiting from the domain through the eventual reselling of it to desperate buyers. Domain squatting has become quite a nuisance to businesses of all sizes. There are over 100 million .COM domains already registered, making it very difficult for small businesses to obtain the domain that they want. Domain squatters are...