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HostPapa Blog / Business
19 Apr

Growth Hacking – A Guide For Small Businesses

For being such a vague term, growth hacking actually has a rather specific meaning, and it’s not exactly what most people think. We want to explore this world, particularly by giving you a small business guide to growth hacking. This way, the benefits of growth hacking aren’t only available to fancy startups or companies with expensive development and marketing teams.   What is Growth Hacking? Growth hacking is a process in which a series of speedy experiments are used across marketing channels and product development to find the best ways to grow a business. Of...

5 Apr

Increasing Email Subscribers – A Complete Guide

A database of email subscribers is one of the simplest ways for a website to retain users and for small businesses to engage customers and increase average revenues per user. And let’s face it, retaining the customers you’ve already earned is key considering it costs five times as much to get a new customer as it does to keep an old one. Out of all the marketing options at your disposal, email marketing is not only one of the cheapest, but it generally converts more customers due to its personal nature,...

How to get serious about your small business in 2017
4 Jan

How To Get Serious About Your Small Business In 2017

It’s a new year, which means it’s time to get serious about your small business. We’ll try and stay away from all the cliches of New Year’s Resolutions, but let’s face it, it wouldn’t hurt to put in some more effort this year. It’s high time your small business began acting not so small, caught up with the digital trends and started generating the kind of buzz and revenue that it deserves.   Increase Small Business Legitimacy: One way to make your small business look more legitimate is to get a professional office...

Starting Your Business Without Letting it Hurt Your Family Life
7 Dec

Starting Your Business Without Letting it Hurt Your Family Life

We all know that getting a small business off the ground can be a strain on your family life. But it can be rough sitting at your desk knowing that every passing day is a wasted opportunity towards making your dreams come true. You figure you’ve spent enough time working for somebody else and making their company stronger. Now is the time to get your feet wet and set off on your own. The only problem is that you don’t want to start a company and then realize that it’s hurting...

Preparing For Small Business Saturday
21 Nov

Preparing For Small Business Saturday

If you haven’t heard about Small Business Saturday it is definitely high time you familiarize yourself with it and start preparing. Small Business Saturday (which falls on November 26th this year) was started back in 2010 to help small businesses compete with larger companies during the long weekend of Black Friday and Cyber Monday. Reports show that U.S. consumers who were aware of Small Business Saturday spent over $16.2 billion in 2015, a 14 percent increase over the year before. Small companies are a crucial part of the world economy and...

8 Online Tools Perfect for Supercharging Your Small Business
18 Nov

8 Online Tools Perfect for Supercharging Your Small Business

A small business has it hard enough these days considering it has to constantly compete with big box stores and large chains that have marketing budgets, development teams, programmers and power pricing advantages. As “one of the little guys” it’s essential to find ways to give your business a boost. One way to do this is by using the various online tools that have been built for the sole purpose of supercharging your small business. From heat mapping to email marketing, the best tools are designed to bring in more...

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