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Small Business Resources Tag

HostPapa Blog / Posts tagged "Small Business Resources"
2 Mar

Social Media for Small Businesses – A Beginners Guide

Social media can be an intimidating place, especially if you’re a small business trying to get your voice heard. The good news is that most social media platforms, like Twitter, Instagram, and Facebook, are quite easy to use and understand. All you have to do is get started. Why is publishing content on social media important? Most people aren’t constantly checking your store or website for updates and promotions, but people are constantly checking social media for the latest news. Studies have shown that the average person spends nearly 2 hours...

What Super Bowl LI Taught Us About Business Momentum
6 Feb

What Super Bowl LI Can Teach You About Business Momentum

Loosely defined, momentum is simply a mass in motion. But in the world entrepreneurship, business momentum is a powerful force, essentially characterized by a series of successes. Political candidates and sports figures talk about it all the time. They see it as a necessary force and a requirement for implementing a winning strategy. In fact, if last night’s Super Bowl taught us anything (other than the fact that Lady Gaga’s use of synchronized drone flight was brilliant) it’s that once momentum starts to build, just about anything can happen.   [caption id="attachment_1130"...

Mastering Product Photography for Small Businesses
2 Feb

Mastering Product Photography for Small Businesses

High-quality product photography can make all the difference when selling online. After all, you know that they say about first impressions. Would you ever buy a product without seeing an image of it first? No? Neither would the majority of people on the Internet. An image is the first thing that a customer will see when searching through an online store. It is what grabs a customers attention, so, as a small business, it’s important to master small business photography. In fact, studies show professional product photography can increase your...

Creating the Perfect Holiday Newsletter for your Small Business
15 Dec

Creating the Perfect Holiday Newsletter for your Small Business

Creating the perfect newsletter for the holidays can be a great way to let your customers know what your company is up to and that you are thinking about them. The average opening rate for emails hovers a little over 20 percent, so you’ll have to customize your newsletter properly to make sure that a good amount of your audience reads it. One-third of email recipients open emails based on the subject line alone, which means it’s important to make the subject line something that readers will want to look...

The 5 Best Tools to Measure Social Media Success
12 Dec

The 5 Best Tools to Measure Social Media Success

Social media success can be hard to measure, especially for small business owners who may not be the most tech-savvy individuals. Regardless of your skills, social media has proven to be an incredibly important tool for businesses of all sizes. In fact, 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online through social media channels. Whether you’re pressed for time, don’t understand how certain content becomes popular or goes viral, or simply don’t like the idea...

Starting Your Business Without Letting it Hurt Your Family Life
7 Dec

Starting Your Business Without Letting it Hurt Your Family Life

We all know that getting a small business off the ground can be a strain on your family life. But it can be rough sitting at your desk knowing that every passing day is a wasted opportunity towards making your dreams come true. You figure you’ve spent enough time working for somebody else and making their company stronger. Now is the time to get your feet wet and set off on your own. The only problem is that you don’t want to start a company and then realize that it’s hurting...