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How to grow your Facebook Group
6 Jul

5 Ways to Grow Your Facebook Group
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With over 2 billion active users, Facebook continues to gain lots of popularity. At least half of these users participate in Facebook groups. They virtually gather to express their views and share common interests in business, leisure, entertainment, politics, and issues affecting society. Facebook groups are among the best ways to engage with your audience and achieve a level of interaction that wasn't even possible 25 years ago. As Facebook prioritizes user intent and human-to-human interactions, Facebook groups focus on just that. In this article, we'll explain what a Facebook group is...

Facebook Stories for Small Business
3 Jul

Facebook Stories for Small Business – 8 Things to Consider
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Are you using Facebook Stories for your small business? If you’re not familiar with Instagram Stories or Snapchat, the concept of Facebook Stories may seem a little foreign to you. One-third of Facebook’s 1.56 billion users post or watch Stories every day, so have you included them in your marketing mix? What are Facebook Stories? Facebook Stories are short photo or video collections that can be uploaded by Facebook users. Stories work similarly to the typical news feed, but the content posted disappears in 24 hours, allowing people to only view fresh...

Check these tips for your small business facebook
29 Jun

7 Facebook Marketing Tips for Small Businesses on a Budget
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Achieving sustainability might be one of the most significant challenges for small businesses. Being able to generate leads and grow your customer base is essential for the future of your business. Facebook is a platform that can be leveraged in your favor. Focus your efforts around a few key areas and you’ll grow your brand while bringing in paying customers.  Differences Between Organic and Paid Social Organic and paid social media tactics can both be useful in helping you achieve your goals. The differences lie in the scope of exposure your content...

Beginner's Guide to YouTube for small business owners
15 Jun

A Beginner’s Guide to YouTube for Small Business Owners
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On average, Canadians are watching online videos for 84 minutes a day. And 54% of them are looking for more than "Gordon Ramsay's Video Critique of Spicy Wings"; they are watching their favourite brands to understand who they are and why they should buy from them. In fact, according to smartinsights.com, 73% of consumers said they'd been influenced by a brand's social media before buying. This means all small business owners should be joining the 87% of marketing professionals who are using YouTube to promote their brand. Being an especially visual channel,...

Make the most out of Facebook Custom Audiences
1 Jun

Increase your Ad ROI with Facebook Custom Audiences
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Facebook ads are an effective way to increase revenue and grow your business. Millions of companies use the popular ad platform with great results, but many are missing out on a valuable feature: Facebook Custom Audiences. This ad-targeting feature lets you present ads to specific customer groups, which can help you increase sales to existing customers and advertise to at-risk customers, like people who abandoned their online shopping cart. You can also push ads aimed at new, qualified prospects. This article will explain what Facebook Custom Audiences are, review the types of...

Facebook Marketing Trends for Small Business in 2020
15 May

7 Facebook Marketing Trends for Small Business in 2020
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Facebook is the world's largest social network, boasting over 2.3 billion users worldwide. To date, Facebook currently receives approximately 1.49 billion active visits daily from its users, with more than 1 billion from mobile-only users. Even if you don’t have a significant advertising budget, creating a Facebook page for your business will help you communicate easier with people who are interested in your products/services and increase your brand awareness. If you’re looking to make the best out of your social media presence, here are some of the Facebook trends to...