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HostPapa Blog / Marketing
25 Mar

Infographic: How to Grow Your Audience
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Growing your website audience is something we all aim for, but it does take some work and, unfortunately, doesn't happen overnight. It takes data analysis and testing to better understand your audience's needs to get the best results. From looking into the visitors your website is currently attracting, to fine-tuning your existing content and finding new topics and keywords to attract a wider audience, we've got it all covered in this infographic. Click here to go to the detailed blog post. Click on the infographic to view...

Infographic: How to Grow Your Audience
20 Mar

Infographic: How to Grow Your Audience
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Growing your website audience is something we all aim for, but it does take some work and, unfortunately, doesn't happen overnight. It takes data analysis and testing to better understand your audience's needs to get the best results. From looking into the visitors your website is currently attracting, to fine-tuning your existing content and finding new topics and keywords to attract a wider audience, we've got it all covered in this infographic. Click here to go to the detailed blog post. Click on the infographic to view the...

Boost WordPress Site Performance with Yoast SEO
17 Mar

Boost WordPress Site Performance with Yoast SEO
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When someone searches for your business on the web, if your listing doesn't appear near the top of the results page, it's likely that you'll be overlooked. After briefly reviewing the available links, 67% of the time, a user will click one of the top five sites listed. Stats like that make it clear that SEO is important, nevertheless, many site owners don't give it the attention it deserves. Ensuring site-wide optimization manually is a demanding task and SEO never seems to drop off the To-Do list, which can be discouraging...

GDPR Compliance for Email Marketing
13 Mar

GDPR Compliance for Email Marketing
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An email newsletter is one of the most effective marketing tools for engaging with customers and prospects. If you’re already using this tactic to promote your business or are planning to do so in the future, you should be aware of the rules that apply to email marketing. Managing a newsletter involves collecting users' email addresses, and, according to a European government regulation called the GDPR, that's data collection, and it's subject to a host of rules. If your email newsletter will be sent to anyone in the EU, it must be...

Infographic: How to Write Effective Meta Titles and Descriptions
6 Mar

Infographic: How to Write Effective Meta Titles and Descriptions
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If you're looking into different ways to boost your SEO, bear in mind that the first thing people usually see when they run a Google search is your website's meta title and meta description. This means your visitors will see the link to your website among many others, which is why getting their attention from the first moment is make it or break it! An engaging meta title is the first hook and an appealing meta description might be just what you need to get that click that takes...

Duplicate Content and Its Impact on SEO
3 Mar

The Truth About Duplicate Content and Its Impact on SEO
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It's not unusual for content to appear in multiple places on a website, on other websites, and social media. A well-crafted blog post, company story, or product description is sometimes so hard to create, that when you do come up with one, it's tempting to use it everywhere. Here's some good news: duplicate content is OK. It won't negatively impact your SEO. But there's a right approach to content duplication and one that could result in less value for your site visitors. In this article, we'll explain the impact that duplicate content can...