Email marketing by numbers: Let stats drive campaign optimization
Email marketing is the most effective way to engage customers and prospects. There are over 5.6 billion active email accounts, of which 3.9 billion are checked by their owner every day. Today, we’ll look at the most important email marketing stats for 2020. Marketers and small business owners can’t ignore a communications channel used by so many people, especially when this customer outreach channel is so cost-effective. Email marketing generates $38 for every $1 spent. Small businesses must carefully allocate marketing dollars. The fact that US businesses spent over $350 million on...
Video: 6 Tips to Optimize Your Email Marketing Campaigns
While other digital trends might be shifting, email marketing still remains king. With over 79% of small businesses saying email marketing is important to their business strategy, you'll need to bring your A game for best results. We've got you covered in this short video with 6 tips you can easily implement to optimize your email marketing campaigns. For the more details check out the full blog post here. https://www.youtube.com/watch?v=PQ54235x5Sg ...
How to Choose the Best Email Hosting Provider for Your Business
Picking the best email hosting provider is an important step in getting your small business off the ground. But how do you know which one is right with so many options and plans to choose from? Do you get one that just has webmail, or do you need desktop mail too? What about email service providers that have bells and whistles like marketing analytics and unique templates? To decide on the best email hosting service for your business, you need to start with an email strategy. Establish How Email Fits into...
Email Marketing for Small Businesses
Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...
How to Launch an Affiliate Email Marketing Campaign
Affiliate marketing is a great way to generate a passive income stream, but if you want consistent revenue, you'll need to actively engage your target audience. One of the best ways to do that is through email marketing. Whether you're a new affiliate marketer or you've been at it for a while and want to increase your commissions, we have some advice that’ll help. After explaining what an affiliate email marketing campaign is, we’ll talk about how affiliate email marketing can boost your commissions, and get into the five steps required to...
Infographic: 6 Tips to Optimize Your Email Marketing Campaigns
With an increased return on investment, email marketing should be one of main tactics if you're aiming to develop brand awareness, attract customers, and even create loialty among them. In this infographic you'll find six tips you can implement straight away to improve your email marketing results and get closer to reaching your business goals. For more information, check out the full bog post here. Click on the infographic to view the full image. ...
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