Google Workspace Group Email, Email Alias & Email Signature Guide
G Suite has undergone an exciting revamp. Now known as Google Workspace, plans still offer an array of Google web applications for your business, but with a new and refreshed brand and product experience. In this guide, we’ll unpack key features like group email, email aliases, and email signatures, and get you up and running on Google Workspace in no time. Introducing Google Workspace Google has seen some exciting changes since last year. As of October 2020, G Suite was given a new name – Google Workspace – and lots of new and...
Google Workspace SPF, DKIM & DMARC: Setting Domain Keys
Having emails with your custom company domain (yourname@yourcompany.com) has numerous advantages. It makes you look more professional, it makes all of your organization's email addresses consistent, and it gives you more control over your company's communications. But setting up your custom email addresses can carry some difficulties. Whether you're using Google Workspace (previously G Suite) or another business suite, you'll need to take care of the technical side of your emailing. In this post, we'll focus on how to ensure secure emailing by setting up Google Workspace SPF, DKIM, and DMARC...
Email Marketing Stats for 2020 & 2021
Email marketing is the most effective way to engage customers and prospects. There are over 5.6 billion active email accounts, of which 3.9 billion are checked by their owner every day. Today, we’ll look at the most important email marketing stats for 2020. Marketers and small business owners can’t ignore a communications channel used by so many people, especially when this customer outreach channel is so cost-effective. Email marketing generates $38 for every $1 spent. Small businesses must carefully allocate marketing dollars. The fact that US businesses spent over $350 million on...
Video: 6 Tips to Optimize Your Email Marketing Campaigns
While other digital trends might be shifting, email marketing still remains king. With over 79% of small businesses saying email marketing is important to their business strategy, you'll need to bring your A game for best results. We've got you covered in this short video with 6 tips you can easily implement to optimize your email marketing campaigns. For the more details check out the full blog post here. https://www.youtube.com/watch?v=PQ54235x5Sg ...
How to Choose the Best Email Hosting Provider for Your Business
Picking the best email hosting provider is an important step in getting your small business off the ground. But how do you know which one is right with so many options and plans to choose from? Do you get one that just has webmail, or do you need desktop mail too? What about email service providers that have bells and whistles like marketing analytics and unique templates? To decide on the best email hosting service for your business, you need to start with an email strategy. Establish How Email Fits into...
Email Marketing for Small Businesses
Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...
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