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HostPapa Blog / Posts tagged "SEO"
Improve Your SEO with Better URL Structures
14 Jan

Infographic: Improve Your SEO with Better URL Structures
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Having a great URL structure might seem pretty straightforward, but it is oftentimes neglected, even though it is one of the key ingredients to make your website easily accessible on the internet. URLs are a necessary part of a powerful SEO strategy, so make sure you define your site’s URLs in a consistent and logical way.  Your website’s URL structure will have to be based on how your content is organized and include relevant keywords. In this infographic, you’ll get seven tips on how to best create a URL structure...

24 Dec

Improve Your SEO with a Better URL Structure
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Great content without the right URL is like a perfectly tuned car with no wheels—ready to drive you to success, but unable to actually take you anywhere! URLs are an integral part of an effective SEO strategy. Consider them to be one of the key ingredients to make your website easily accessible on the internet. Your site’s URLs should be defined in a consistent way that fits into a logical structure. The URL structure you decide on should reflect how your site’s content is organized and the URLs should contain the keywords...

Optimize Your Website for Voice Search
6 Dec

Optimize Your Website for Voice Search
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Businesses, websites, eCommerce stores, and basically anyone who wants their content, products, and services to be found online, should keep a close watch on the developments and trends in voice search. Voice search—which involves a person simply talking to a device instead of typing or clicking the mouse—is already changing the way people search for information. It is more convenient, accessible, and faster. Say you want to buy a Nintendo Switch. Usually, what you’d do is open your web browser or the Amazon app, type in ‘Nintendo Switch’, and click the Buy...

How to Get a Google Featured Snippet for Your Website
29 Nov

How to Get a Google Featured Snippet for Your Website
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This is a guest post by Jainine MacStupson Jainine MacStupson is a content creator for Fresh Essays. She is always on the lookout for new content formats and striving to deliver the best texts possible. In her spare time, she likes running and hiking. Featured snippets have been around since 2014, and it seems like they are here to stay. This #0 Google search result that’s located between the ads and the #1 result is a paragraph, a list, or a table that answers the searcher’s question accurately and concisely. So if you’re...

How to Decide Between PPC and SEO
17 Sep

How to Decide Between PPC and SEO
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This is a guest post byZac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO. From the perspective of marketers, it's not easy to choose between PPC and SEO. It's quite challenging because each option has unique benefits. PPC promises you instant results, whereas SEO gives you long-term, sustainable results. PPC and SEO each have their pros and cons. Keep reading to understand which is the best option for you. Paid Ads Pros PPC strategies, when implemented correctly, help you increase the visibility of your...

How to get your website indexed by Google
22 Aug

Infographic: Get Your Website Indexed by Google
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The first step to getting a good search engine results ranking on Google is getting your website indexed. Sure, Google will likely index your website by itself, but this might take some time. Until that happens, your website is practically invisible to the search engine and won't be getting any of that sweet search traffic. If you wish to jump in the game as soon as possible, there are a few simple actions you will need to take. In this infographic, we outlined each of the steps and what else...