Facebook Messenger Bot Guide for Small Business
Running a small business is time-consuming. You’re often pulled in many directions, and 24 hours a day just doesn’t feel like enough. For many small businesses, their Facebook page is a source for qualified leads. However, managing a Facebook page, especially direct messaging, is yet another task that takes time and energy. Lucky for you, you can automate tasks using a Facebook Chatbot within the Facebook Messenger Marketing feature. In this post, we talk in detail about what a bot is, how to build one, and how to use it to...
5 Ways to Grow Your Facebook Group
With over 2 billion active users, Facebook continues to gain lots of popularity. At least half of these users participate in Facebook groups. They virtually gather to express their views and share common interests in business, leisure, entertainment, politics, and issues affecting society. Facebook groups are among the best ways to engage with your audience and achieve a level of interaction that wasn't even possible 25 years ago. As Facebook prioritizes user intent and human-to-human interactions, Facebook groups focus on just that. In this article, we'll explain what a Facebook group is...
Facebook Stories for Small Business – 8 Things to Consider
Are you using Facebook Stories for your small business? If you’re not familiar with Instagram Stories or Snapchat, the concept of Facebook Stories may seem a little foreign to you. One-third of Facebook’s 1.56 billion users post or watch Stories every day, so have you included them in your marketing mix? What are Facebook Stories? Facebook Stories are short photo or video collections that can be uploaded by Facebook users. Stories work similarly to the typical news feed, but the content posted disappears in 24 hours, allowing people to only view fresh...
24 Facebook Marketing Tips for Small Businesses on a Budget
Achieving sustainability might be one of the biggest challenges for small businesses. Generating leads and growing your customer base are essential steps for your business’s future, and Facebook is a platform you can use to your advantage. Focus your efforts around a few key areas, and you’ll grow your brand while bringing in paying customers. Using a great strategy to promote your content needs a good plan. Attracting new customers and getting your business idea in front of many new people takes time and effort, but there’s an impressive list of...
Increase your Ad ROI with Facebook Custom Audiences
Facebook ads are an effective way to increase revenue and grow your business. Millions of companies use the popular ad platform with great results, but many are missing out on a valuable feature: Facebook Custom Audiences. This ad-targeting feature lets you present ads to specific customer groups, which can help you increase sales to existing customers and advertise to at-risk customers, like people who abandoned their online shopping cart. You can also push ads aimed at new, qualified prospects. This article will explain what Facebook Custom Audiences are, review the types of...
7 Facebook Marketing Trends for Small Business in 2020
Facebook is the world's largest social network, boasting over 2.3 billion users worldwide. To date, Facebook currently receives approximately 1.49 billion active visits daily from its users, with more than 1 billion from mobile-only users. Even if you don’t have a significant advertising budget, creating a Facebook page for your business will help you communicate easier with people who are interested in your products/services and increase your brand awareness. If you’re looking to make the best out of your social media presence, here are some of the Facebook trends to...