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HostPapa Blog / Posts tagged "small business marketing"
Facebook Stories for Small Business
3 Jul

Facebook Stories for Small Business – 8 Things to Consider
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Are you using Facebook Stories for your small business? If you’re not familiar with Instagram Stories or Snapchat, the concept of Facebook Stories may seem a little foreign to you. One-third of Facebook’s 1.56 billion users post or watch Stories every day, so have you included them in your marketing mix? What are Facebook Stories? Facebook Stories are short photo or video collections that can be uploaded by Facebook users. Stories work similarly to the typical news feed, but the content posted disappears in 24 hours, allowing people to only view fresh...

Check these tips for your small business facebook
29 Jun

7 Facebook Marketing Tips for Small Businesses on a Budget
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Achieving sustainability might be one of the most significant challenges for small businesses. Being able to generate leads and grow your customer base is essential for the future of your business. Facebook is a platform that can be leveraged in your favor. Focus your efforts around a few key areas and you’ll grow your brand while bringing in paying customers.  Differences Between Organic and Paid Social Organic and paid social media tactics can both be useful in helping you achieve your goals. The differences lie in the scope of exposure your content...

Learn all about Google My Business
20 May

Video: Attract New Customers with Google My Business
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For local business owners, identifying the proper tools to get your services/products in front of your audience is mandatory. Getting your business listed on Google My Business (GMB) can help your potential clients find you easier and get all the necessary information about your offerings. Looking for a full guide? Check out our blog-post here. https://www.youtube.com/watch?v=Osu5N6Uud6Y ...

Small business website costs
1 May

Small Business Costs for Building a Website
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Most small business owners are subject matter experts in their line of businesses, but not when it comes to websites and hosting. For this reason, determining the cost of building a new site may be particularly challenging. While some things like a domain name and web hosting may be obvious, other cost considerations like plugins and website maintenance may not even be thought of at all when launching a website. No need to worry! We’ve got you covered with a list of key aspects you’ll need to think about when planning...

Content Marketing Tips For Small Businesses
7 Jan

Content Marketing Tips For Small Businesses
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Content marketing is one of the most cost-effective ways to drive traffic to your website. But, let’s be frank here. It isn’t as easy as it used to be in the 2000s—or even in the 2010s, for that matter. Today, getting your content across and read is more and more difficult due to the explosion of low-quality, generic content, and our decreasing attention span.  But does this mean that content marketing is dead?  Absolutely not.  According to DemandMetrics, content marketing produces 3 times as many leads and costs 62% less than other traditional...

Building Your SMB Brand Online
20 Aug

Building Your SMB Brand Online
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At first, marketing your small business (SMB) is all about creating brand awareness. If people don't know your company exists, you won't make much money. Later, attention shifts to building your brand—getting it so firmly established in the minds of your customers that they would never even consider going somewhere else for the products or services you sell. In both stages, the common denominator is a laser focus on your company's brand. Every business, whether it's a brick and mortar shop, a provider of services, an online store, or any other venture...