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HostPapa Blog / Posts tagged "small business marketing"
Building Your SMB Brand Online
20 Aug

Building Your SMB Brand Online
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At first, marketing your small business (SMB) is all about creating brand awareness. If people don't know your company exists, you won't make much money. Later, attention shifts to building your brand—getting it so firmly established in the minds of your customers that they would never even consider going somewhere else for the products or services you sell. In both stages, the common denominator is a laser focus on your company's brand. Every business, whether it's a brick and mortar shop, a provider of services, an online store, or any other venture...

15 Mar

An Introductory Guide to Email Marketing
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If you own a small business, email marketing is one of the most valuable marketing channels available to you, and that’s not going to change any time soon. Here are some interesting statistics that demonstrate the effectiveness of email marketing: Email will be used by 3 billion people by the year 2020. That’s nearly half of the world’s population! 60% of respondents in a small business trends survey said email is their preferred way of communicating with companies that they’re interested in doing business with. $1 spent on email marketing...

Six Digital Marketing Strategies for Small Businesses
6 Mar

Six Digital Marketing Strategies for Small Businesses
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Digital marketing is absolutely essential if you want your business to become a success. From helping you attract new customers to increasing your sales, the right digital marketing strategy can really take your business growth to new heights. Here’s what Allan Dib, the author of ‘The One-Page Marketing Plan’ has to say regarding the importance of digital marketing: “Many business owners fool themselves into thinking that if their product is excellent, the market will buy. While “if you build it, they will come” makes a great movie plot, it’s a terrible...

27 Aug

What do your brand colours say about your business?
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There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...