High-Speed Web Hosting—A Key Component of Effective SEO
Consistently ranking high in search results is crucial for your online business, and savvy website owners know that high-speed web hosting is an essential element of any SEO strategy. Google uses page speed as a metric in ranking your website. A webpage’s load-time affects user engagement, so a sluggish performance leads to a high bounce rate. Pages that load fast are easier for search engines to discover and index. READ: [Full Guide] Web Hosting for SEO | Hit the Top Ranks This article will explore the SEO benefits that come with high-performance web...
Questions to Ask Yourself Before You Hire a Marketing Agency for Your Small Business
There’s a lot to consider when you’re thinking about hiring a marketing agency for your small business. It’s a decision that can have a massive impact on your company’s future. Before you jump in (or decide to close the door on the idea), there are several questions you need to ask yourself – and answer honestly. This will help you determine whether a marketing agency will help or hinder your efforts to reach your small business’ marketing goals. What Do You Hope to Achieve With Your Marketing? Before hiring a marketing agency for...
Top 3 Popular SEO Reporting Software for Clients
Do you want to use SEO reporting software for your clients, but you’re not sure where to start? Maybe you’re looking to change up what you’re currently using, or you want an easier option when navigating analytics. Wherever you are on your journey to measuring SEO success, implementing an SEO reporting software that works for you and your clients is vital. This post will begin to break down some of the top software in the industry that can provide you with all the stats you need to know. READ: Full Guide...
Boost Your Conversions—7 CRO Tips for Small Businesses
The most common model used to describe the process of turning prospects into customers is the sales funnel. It defines four primary stages: awareness, interest, decision, and action. While the term conversion usually means getting someone to buy something, it occurs at each stage of the sales funnel. Using targeted outreach, you can convert the unaware into the aware, then into the interested, and so on. While your ultimate objective will always be a sale, your conversion goal depends on where the prospects are in the funnel. That's an important distinction to keep...
Video: Why You Need To Segment Your Website Visitors
Customers expect personalization at every step of their journey. Your brand needs to know them, understand how they think, and, ultimately, deliver what they want. With so much competitiveness, experiences need to be relevant and unique to the end-user at nearly every interaction. But don't worry! In this video, we will show you how you can personalize your website using segmentation. With this strategy, you’ll also find out how you can use personalization on your website to drive revenue and growth. To read more about this, check our full...
Infographic: How to Create Landing Pages that Convert
Customized landing pages are key when it comes to converting visitors to sales and there are some elements which you should include if you're looking for success. Check out this infographic and, at the end of the day, by following a few best practices and A/B testing your landing pages, you’ll start seeing your LP drive more and more conversions! Looking for more details? Go to our full blog post here. Click on the infographic to view the full image. ...