Increase your Ad ROI with Facebook Custom Audiences
Facebook ads are an effective way to increase revenue and grow your business. Millions of companies use the popular ad platform with great results, but many are missing out on a valuable feature: Facebook Custom Audiences. This ad-targeting feature lets you present ads to specific customer groups, which can help you increase sales to existing customers and advertise to at-risk customers, like people who abandoned their online shopping cart. You can also push ads aimed at new, qualified prospects. This article will explain what Facebook Custom Audiences are, review the types of...
7 Facebook Marketing Trends for Small Business in 2020
Facebook is the world's largest social network, boasting over 2.3 billion users worldwide. To date, Facebook currently receives approximately 1.49 billion active visits daily from its users, with more than 1 billion from mobile-only users. Even if you don’t have a significant advertising budget, creating a Facebook page for your business will help you communicate easier with people who are interested in your products/services and increase your brand awareness. If you’re looking to make the best out of your social media presence, here are some of the Facebook trends to...
The 2019 Guide to Facebook Ads
For small business owners, advertising can seem like an uphill climb. First, people won't just hear about your business by accident—you make that happen. Then, you have to present your products or services in a way that triggers purchases. That sounds easier than it is. Finally, you'll need to figure out how to retain customers and prompt future purchases—another tough task. All those steps can be achieved through advertising, but, when faced with creating three ad campaigns with three very different goals, you may feel a little bit overwhelmed. That's where Facebook advertising can...