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Consider this elements before hiring freelancers
21 Aug

Small business guide to hiring freelancers
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It's hard for one or two people to execute every task involved in running a business. Still, in the early days of operation, as tricky as a do-everything-yourself approach can be, it ensures a pure execution of your vision. It also aligns perfectly with pre-growth budgetary constraints. Don’t worry, though. Even the most fledgling entrepreneurs would welcome a little bit of help. Staffing concerns continue after a business has traction and an employee or two; even then, getting everything done can be tough. For a company that's matured, the problem persists—the...

Top 8 Live Chat Plugins for WordPress Business Websites
17 Aug

Top 8 Live Chat Plugins for WordPress Business Websites
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In a world that’s becoming increasingly digitalized, having a website is crucial as a business. But merely having a webpage isn’t enough; it’s the software you install on your site that’s the real key to online success. And the latest must-have feature? A live chat plugin.  Customer service has gone digital. Whether you’re a freelancer or an eCommerce provider, consumers want to load your website and chat with a real person in real-time to resolve queries and complete sales. This is where a live chat plugin comes in. WordPress websites are fully...

How To Win Loyal Customers
5 Feb

5 Ways to Make Your Customers Loyal to Your Business
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Customer experience. This is what it boils down to when it comes to creating loyalty in your customers. If you can offer high-quality experiences for your customers, you’ll eventually win their trust and their loyalty. Apple is a company that has personified this quality, making the customer experience a major part of their business model. Everything from their beautiful website with its delightful product pictures and animations to the beautifully designed and easy-to-work-with packaging in which their products arrive provides an elevated experience to the customer. And even after buying the product,...

What Internet Cookies Are and How They Can Help Your Business
19 Nov

What Internet Cookies Are and How They Can Help Your Business
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Internet cookies are used behind the scenes to enable many standard website features. What's more, the data gathered by cookies allows site owners to analyze how visitors interact with their site, then make changes that increase site performance and provide a better user experience. This article will explain exactly what internet cookies are and how they are commonly used, delving into some of the typical ways that cookies can help small businesses.  While cookies are an integral component of normal website functionality, they often involve collecting users' personal information, so we'll wrap...

Using Buyer Intent Data to Boost Your Business
15 Oct

Using Buyer Intent Data to Boost Your Business
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Whether you have an online store or you run a website that drives business to your shop or service operation, understanding buyer intent will help your business improve how it attracts and deals with prospective customers. When someone clicks on an ad, opens one of your emails, explores your website, or has any other interaction with your company online, it can be of extreme value to you. These touchpoints are like tracks that, when analyzed, can reveal almost exactly what the user is looking for. The keywords that prospects use to find...

Why Does Your Business Need a Domain Email Address
4 Jun

Why Does Your Business Need a Domain Email Address
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When setting up an email address for your business, you'll have a lot of decisions to make. Who will provide the service? Should you use your own name in the email address, the business name, or both? If you're the only employee, is one business email address enough? There's one decision that should be easy: whether to use a domain email address or a generic one. A proper business email address should include your business’ domain name (i.e., @yourcompany.com). That's how you can project professionalism and represent your company as a legitimate and well-run business. Creating...