B2B Marketing Trends to Watch for 2022
When people talk about B2B marketing, they often think of boring trade shows, trade journals, and cold outreach on LinkedIn. However, B2B marketing has evolved, influenced mainly by B2C marketing. Today, companies that negate the need for analyzing buyer intent data, improved buyer journey, and user experience are giving away enormous opportunities. As we face another year filled with uncertainty, B2B marketers can better prepare themselves by following these trends. B2B Trends to Watch for 2022 1. A Unique Brand Voice One major marketing trend to watch out for in 2022 is the increased...
How Can a Call Center Solution Benefit Your SMB?
Do you want to improve your customer service and increase the number of leads coming in? With a call center solution, you can. A call center solution will provide you with tools that help manage all aspects of your business. Best of all, it's affordable! In this blog post, we'll be discussing how a call center solution can benefit your small or medium-sized business (SMB) and what steps need to be taken for implementation. What is a Call Center?Types of Call CentersBenefits of Having a Call Center How SMBs Can Set Up...
Questions to Ask Yourself Before You Hire a Marketing Agency for Your Small Business
There’s a lot to consider when you’re thinking about hiring a marketing agency for your small business. It’s a decision that can have a massive impact on your company’s future. Before you jump in (or decide to close the door on the idea), there are several questions you need to ask yourself – and answer honestly. This will help you determine whether a marketing agency will help or hinder your efforts to reach your small business’ marketing goals. What Do You Hope to Achieve With Your Marketing? Before hiring a marketing agency for...
The Average Small Business Owner Salary & How to Calculate It
If you're planning to start your own business (whether online or offline), your research has probably brought up many questions. How should you file your taxes from now on? How does hiring people actually work? Do you even need to hire right now? How much does a small business owner make? In this post, we'll answer that latter question and explore just how much a small business owner makes in North America. We've compiled all the information you need to calculate your small business owner salary and more. Keep reading to find...
Is PayPal the Right Tool For Your Small Business?
Here’s some good news for newbies setting up their business online. PayPal for small businesses not only makes it easier to accept payments but also provides countless other benefits to help you improve your services. With the right kind of tools, you can quickly boost your customer count without any hassle. Let’s assume that the one thing you’re trying to perfect is completing secure online payments without inconveniencing your customers. If so, you’ll likely come across PayPal in your journey to find a possible solution. Currently, more than 325 million users have...
Small Business Web Development: How to Build Your Website on a Budget
Are you looking for a practical guide to small business web development? Well, you just found it! As a small business owner, you know that you could benefit immensely from having a website. Getting started can be confusing, and if you're on a tight budget, you need to navigate your options very carefully. READ: Full Guide on Small Business Web Design But don’t worry. If you use the right tools and know what to expect, you’ll be setting up your company website in no time. In this guide, we'll share everything...