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HostPapa Blog / Marketing (Page 17)
Six Digital Marketing Strategies for Small Businesses
6 Mar

Six Digital Marketing Strategies for Small Businesses
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Digital marketing is an integral part of a successful business, and many companies started by developing eye-catching and appealing strategies when they were starting. But digital marketing is so much more. From helping you attract new customers to increasing your sales, the right digital marketing strategy can take your business growth to new heights. Here’s what Allan Dib, the author of ‘The One-Page Marketing Plan’ has to say regarding the importance of digital marketing: “Many business owners fool themselves into thinking that if their product is excellent, the market will buy. While...

Six Common SEO Mistakes That You Should Avoid
1 Mar

Six Common SEO Mistakes That You Should Avoid
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There’s so much to do when you develop a new website for your business. You need to decide on a domain name, figure out your site design, and create the content. There are pictures to be uploaded and plugins to install. Your main goal is to make the site active, so you can start converting visitors into customers as fast as possible. With all that going on, new site owners often do poorly addressing search engine optimization (SEO) and some completely ignore it. Instead, online entrepreneurs should make SEO their highest priority. Search...

26 Feb

Getting Started with User-Generated Content
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Engaging with your customers is easier than ever, thanks to the way we communicate over the internet, but challenges still exist. We don’t always know what appeals to our target audience, and because of that, it’s easy to miss the mark. This is where user-generated content (UGC) comes in. It can help you to create a more meaningful connection with your customer base. Before we get started, we’ll need to go over some basics. We’ll define UGC, discuss why it matters, and explain how to get it. Then, following a discussion about...

22 Feb

Your Guide to Local SEO
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Did you know that 50% of consumers who search for a local business on their smartphone, visit the business within 24 hours of searching? More importantly, 18% of local mobile searches lead to a sale within a day. The same survey also revealed that 68% of searchers used the ‘get directions’ or ‘call now’ buttons to reach or contact the local business. That’s the power of local SEO! If you do it well, you’ll have more people reach out as they search for your services. Why Should You Do Local SEO? The reason...

Ten Steps to Boosting Your Website’s Conversion Rate
19 Feb

Ten Steps to Boosting Your Website’s Conversion Rate
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You already have your business website up and running, and it's generating leads, but how good is the conversion rate? If 10 prospective customers visit your site, do 3 of them convert? If so, that's pretty good, but it could always be better. If you want to turn more website visits into sales, this article will help you do it. We'll discuss all the big and little things you can do to improve your conversion rate, including how to: Streamline the buying process Focus on the value you bring Deal with prospects' objections ...

15 Feb

13 Ways to Improve Your Product Pages
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Creating an eCommerce business is no longer the technical challenge it used to be. Almost anyone can design and build a website with eCommerce functionality helping others buy products online. If you already have a physical store, going online to expand your market reach is the obvious next step. An online presence will open up markets you otherwise wouldn’t have access to. Sometimes, making your products available online means taking your brand to the international stage. Imagine being able to sell products online and not expecting people to come by your...