6 Tips for Using Instagram to Boost eCommerce Traffic
If you're an online retailer, you know eCommerce marketing requires creativity and constant effort, all geared toward increasing website traffic and ensuring that, when a user visits your online store, they're there to buy. Instagram is an extremely effective marketing platform for online sellers, but getting the most out of it comes with some challenges. Compared to other marketing channels, including other social platforms, Instagram is unique in that it limits your ability to direct users to your online store via a link (so you won't be able to add links...
Run Your eCommerce Business with Affordable Shared Hosting
Keeping your eCommerce website running smoothly is essential to prevent lost sales or users from dropping off. Choosing the right hosting for your eCommerce website matters, and for most companies, a shared hosting package is the right way to go. What Is Shared Hosting? Shared hosting, the most affordable type of hosting, is provided using shared servers, where one computer runs many websites. This hosting service can be an excellent choice for a starting online store. There’s limited access to server resources and some restrictions on the applications you can run. Still,...
14 Tips to Drive Traffic to Your Online Store Using Social Media
You may have heard of social media's power and its dynamic role in building brand identities. So you must have set up your own social media channels for your business. Now you’re probably wondering how you can integrate these with your online store and drive maximum functionality from their potential to increase your sales. The undeniable link between high traffic and high sales in physical stores applies to online businesses too. An eCommerce company that engages with customers using social media will get more traffic and, in turn, more sales. In this...
5 Strategies to Convert Your eCommerce Traffic
The average conversion rate for an eCommerce website is 1%-3%. For example, for every 100 visitors, only one to three people make a purchase. Yet, the number of online buyers is growing every year, which is something to note if you’re an eCommerce store owner. A conversion rate is a very useful metric to measure an online store’s success, and so it’s calculated by many marketers. Conversion rate optimization is increasing the number of people who eventually buy from your eCommerce store from search engines or other sources. This means that there’s...