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HostPapa Blog / Marketing (Page 19)
25 Oct

WordPress: 5 Things to Do After You Post
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So you just published an article on your WordPress blog and believe your work is done - you couldn’t be further from the truth. In fact, your work has just begun: there are 346 million blog readers waiting to hear from you. Here are 5 things you can do to improve your WordPress articles’ reach:   Email your subscribers Your readers aren’t always checking your blog for new content, so you’ll have to let them know when new articles are posted. This is when an email blast comes in handy. Spread the word, but...

14 Jun

5 Tips to Get More From Your Call to Action
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*Buy now!* *Sign up today!* *Join our mailing list!* Blah blah blah...

29 Mar

How to Optimize Your Website Content for SEO
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So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...

6 Oct

How To Use Content Marketing to Boost Your Company’s SEO
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You hear the term all the time: Content Marketing. But what does this generic sounding buzz word really mean? It’s an all encompassing phrase that tends to confuse people who read about it. But it can dramatically boost your company's search engine ranking (SEO) and help your business surge past your competitors. Essentially, it involves creating a piece of content and sharing it with your online network. The ultimate goal is other people seeing a piece of content and sharing it amongst their networks. This content-based, grass-roots marketing will improve your...

28 Sep

An Intro To Google My Business and Local Search
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With the way business is conducted today, it is increasingly more important to have an Internet presence for your company, no matter its size. If no one can find your website, what’s the point of going through the hassle of building one? This is where local search comes in. Not to worry, Google My Business is here to ensure that your business is easily found through local search results. It will drive more traffic to your website and will make sure your customers find your company exactly when they are looking...

29 Sep

Email 101: The Benefits & Risks to Email Marketing Selection for Small Businesses
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E-mail Marketing can be critical in helping a business grow. According to emailexpert.org the average return for every $1 spent on email marketing is $44.25. While that return can be exciting, it is crucial that business owners market their emails correctly. As email-marketing-reports.com reported, there are 247 billion emails sent every day, so it is important that emails stand out and go to the right people. Making the wrong choice when it comes to marketing e-mails can lead to a business's email being blacklisted and blocked. Joining forces with the...