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HostPapa Blog / Marketing (Page 15)
28 May

How to Prevent Your Email from Being Flagged as Spam
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At some point, almost every website owner will want to run an email campaign to help promote their site or business. It’s a great way to get the message out to as many people as possible, but it’s not as effective as it used to be. Why? The answer is spam filters. Spam filters have been designed to flag and remove suspicious emails that could be part of a scam or a means of delivering malware, and sometimes these filters might mistakenly see your emails as a threat. When a filter incorrectly identifies...

SEO Tactics You Should Avoid
23 May

SEO Tactics You Should Avoid
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Some people will do anything to improve their site performance, including engaging in shady SEO techniques. Such practices are called black hat SEO, and those who use them show no regard for the search engine guidelines that most of us adhere to. While some website owners readily employ these tactics, determined to game the system to get more traffic, it's possible to dabble in underhanded SEO techniques without realizing it. As you enthusiastically dive into all the tasks that will improve your website's performance, it’s easy to wander into unsafe...

13 May

Everything You Need to Know About the 404 Page
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No website works 100% perfectly all the time. Your visitors will inevitably end up clicking on a broken or expired link. When this happens, they’ll get redirected to the 404 page.  It’s important to mention that many errors can occur on a website, with other “numbers,” like a 400 error page.  So what’s the difference between 400 and 404 errors? The 404 errors represent resources not existing, and in error 400, the resource exists, but the input is wrong. In other words, you probably typed something wrong or clicked on a misspelled link. There...

How to Build an Email List
26 Apr

10 Effective Strategies for Building an Email List
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Building an email list is the best way to create relationships with prospects and a fundamental part of your email campaign. That’s because people will only subscribe to your emails if they want to hear from you! With a return of $44 for every $1 spent, email marketing remains the king of all digital marketing channels. So if you’re a small business, building an email list is probably the best marketing asset you can have for generating revenue in the long term. Think of it as your database of potential customers. It...

How to Get Quality Backlinks to Your Website
12 Apr

How to Get Quality Backlinks to Your Website
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Publishing fresh high-quality content is still the number one way to boost your site's SEO. The second-most important factor is having a great link network. A site with a large number of links from high-authority domains will rank higher than one with fewer backlinks, or with links from less relevant sites. In this article, we'll go over exactly what backlinks are, discuss how they impact SEO, and explain some ways you can build an effective link network. Let's get the ball rolling with a brief look at what backlinks are and why they matter. What...

How to write effective product and service descriptions
4 Apr

Infographic: Effective Product & Service Descriptions
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When it comes to the online world, the only way you can present your products and services in the most favorable light is through the descriptions that you write. They are your digital version of a sales rep. These descriptions tell the customer everything they need to know. If the person doesn't find the information they are looking for, a sale might not happen. Which is why writing effective product and service descriptions is so important. In this infographic, we go through the important matters you need to consider when creating...