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HostPapa Blog / Marketing (Page 14)
5 Ways You Can Reduce The Bounce Rate On Your Website
12 Jul

14 Ways To Reduce Your Website’s Bounce Rate

signups? Is Google Analytics not giving you a rosy picture when cross-checking your site’s performance? If so, your website may be experiencing a high bounce rate.  Bounce rate - when users bounce off your page within seconds of landing on it. You’d never imagined your brilliantly designed and beautiful-looking website could detract visitors that fast. Sadly, that may be the case. A high bounce rate is inversely proportional to a high conversion rate. So to boost your conversions, you must bring down that alarmingly high bounce rate of your website.  If you have...

SEO For Beginners (The Complete Guide)
9 Jul

SEO for Beginners

With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot.  We’ll show you: What SEO...

28 Jun

Negative SEO: A Guide to Prevention and Recovery

Negative SEO involves someone sabotaging your search engine rankings to damage your business. Perpetrators want to reduce traffic to your website and steal your sales. It doesn't happen to everyone, but it’s something that every small business owner should be aware of. You can take comfort in the fact that negative SEO techniques are fairly easy to spot, and like with so many harmful things, early detection can really help mitigate the damage. After a detailed look at what negative SEO is all about, this article will explore six of the most...

The Growth of a Company Must Be Followed by Its Website
25 Jun

Adapting Your Website to the Growth of Your Company

This is a guest post by Nikola Banicek Nikola Banicek is an internet marketing specialist at Point Visible content marketing agency. He’s a laid-back guy with experience in PPC, copywriting, and project planning. When he’s not working, he’s either gaming, watching football, or anime. Got a website already? That’s cool. But every single business that starts to grow needs to consider looking at the future. What worked for your website when you first started out might not work now. In other words, you and your audience have probably outgrown it. As businesses get bigger, everything...

7 Ways to Make Your Website Look More Trustworthy
14 Jun

7 Ways to Make Your Website Look More Trustworthy

Don’t think your website’s appearance matters? Think again. According to a study by Taylor and Francis Online, it takes a person less than a second to form an opinion about your website. If they get a good impression, they’ll consider browsing it. If not, off they’ll go. The scrutiny doesn’t stop there. If a visitor stays on your website, they’ll continue to judge its overall appearance during their visit. If people feel your website’s content or layout is unattractive, 38% of them will stop browsing. That’s a lot of lost traffic. Many...

Why Does Your Business Need a Domain Email Address
4 Jun

Why Does Your Business Need a Domain Email Address?

When setting up an email address for your business, you’ll have a lot of decisions to make. Who will provide the service?Should you use your own name in the email address, the business name, or both?If you’re the only employee, is one business email address enough? There’s one decision that should be easy: whether to use a domain email address or a generic one. A proper business email address should include your business’ domain name (i.e., @yourcompany.com). That’s how you can project professionalism and represent your company as a legitimate and well-run business. Creating...