Top 3 Popular SEO Reporting Software for Clients

Do you want to use SEO reporting software for your clients, but you’re not sure where to start? Maybe you’re looking to change up what you’re currently using, or you want an easier option when navigating analytics. Wherever you are on your journey to measuring SEO success, implementing an SEO reporting software that works for you and your clients is vital. This post will begin to break down some of the top software in the industry that can provide you with all the stats you need to know. 

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We will cover:

  • What are SEO reporting tools? 
  • Examples of popular SEO agency tools
  • How to make the right SEO client reporting decisions
  • SEO resources for further learning  

To find out how you can start measuring what’s working (and what can be improved) through the magic of SEO reporting software, keep reading. 

SEO agency tools for your clients

SEO Reporting Tools Explained

It has been well established that Search Engine Optimization, better known for its acronym SEO, is an important tool in our digital content toolkit. However, how will you know your efforts are working if you can’t measure them? This is where SEO reporting tools come in, as it provides you with analytics presented in an SEO report. This report allows you to take a “look under the hood” to determine how well your website is doing. It provides you with insights into page traffic, page speed, overall ranking, and many other essential aspects.  

Say, for example, your client has started implementing SEO keywords into their digital content on their website. Thirty days have passed, and you want to know if using those keywords has led to any quantifiable results. An SEO report would provide you with analytics from that period of time. Having these progress updates allows you to continuously determine whether or not tactics are working so that you can make a change in real-time. For this, SE Ranking can be a great solution for you.

SEO reporting software can come in many different forms and prices. More often than not, paying for software will allow you to explore the more advanced analytics that a free version may not provide. But establishing what you want to measure at the start will help determine the right software for you and your clients. As well, SEO reporting software can either be accessed online or via a downloaded application on your computer. When choosing a software to use, it’s important to determine how many people will be using it. If your entire agency requires access, finding software that requires logging in could be more efficient.

SEO reporting tools for your marketing agency

Popular SEO Agency Tools 

When selecting an SEO agency tool to use for your clients, particularly one that involves processing important data, choosing one that you can rely on is essential. Although there won’t be one perfect software, many can offer a range of tools and important insights. 

Below are three popular SEO reporting software used amongst agencies. Each software listed will include an overview, some of the components it offers in its SEO report, the price, and a direct link so that you can try it out for yourself. 

1. SEMrush

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Overview: SEMrush is a popular software that offers a wide selection of tools and can provide reports on SEO, keyword research, various marketing insights, rank tracking, traffic analytics, and more. One of the positive components of this software is its ‘competitor SEO analysis’ feature that allows you to see what your competitors are doing so that you can adjust your plan accordingly. 

It has a very user-friendly interface that allows for easy searching of analytics. Considered an all-in-one tool, SEMrush takes care of it all and provides you with a solid SEO report to provide your clients. 

Price: Starting at USD $119.95/month

2. Google Data Studio

Graphical user interface, application

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©Google Data Studio

Overview: Google Data Studio offers a free, in-depth opportunity to examine SEO analytics using data pulled from data sets you can connect it to, such as AdWords, Google Analytics, YouTube, BigQuery, social media platforms (Twitter, Facebook, Reddit, etc.), and more. 

Similar to other Google tools, the ability to visualize your data is a major component that Google Data Studio offers its users, in addition to the option of sharing and collaborating with other users, making the tool very user-friendly. Something that stands out in this software is the multiple templates you can choose from. The wide selection allows for more freedom to pick and choose where you want to pull analytics. If you want to start from scratch and customize your report, Google Data Studio offers a blank document where you can create a dashboard using SEO specific analytics. The SEO possibilities feel endless with this software. 

Price: Free

3. Unamo

SEO agency tools to optimize your site


Overview: Unamo is a tool that strictly provides SEO analytics, making it easier to navigate the world of SEO. If you’re not sure what should go into an SEO report, Unamo is a great option since it covers many important areas that should be tracked, such as daily keyword rankings, industry comparison, local SEO performance, SERP features, and more. 

One of the SERP features offered with Unamo is SERP Screenshots. SERP is the acronym for Search Engine Results Page – this is the page that appears after a query is entered on a search engine. When applying standard SEO practices, the goal is to have the content ranked high on a results page to raise the likelihood of being clicked on. Using SERP Screenshots, you are given daily updates of your rankings and where they appear so that adjustments can be made accordingly. 

Price: Starting at USD $19/month

Making the Right SEO Client Reporting Decisions

Although there are many SEO agency tools available for use, once you select one and conduct a report, what comes next? When offering SEO client reporting, receiving a “good” SEO report is not always as positive as it appears. Each client is different, which means opting for some SEO best practices over others may need to occur, even if that equates to a lower SEO report score. 

For example, changing the web hosting service the digital content is housed on is something to consider. Web hosting and SEO optimization go hand-in-hand, as it’s important to select a web hosting service that recognizes SEO practices. 

For instance, selecting a web host with great website security and automated backups, which we at HostPapa pride ourselves on, has a profound impact on SEO scores. Additionally, using on-page SEO optimization and web design can also help improve SEO report scores that may benefit your client(s) in the long run. It is elements such as these, which may not appear in an SEO reporting software, that are important to consider when assembling an SEO client report.

Wrapping It Up

Finding an SEO reporting software that works for you and your clients is important, but be sure to remain open to new ways to optimize that software might not provide. Check out our thread of SEO-related posts for different ways to implement SEO practices within your digital content to produce optimal results. 

Please note that the pricing in this blog post is current as of the date of publication and is subject to change at any time.

By Alexandra Few

The HostPapa customer support team is here to help you achieve your online aspirations and your business goals.

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