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HostPapa Blog / Posts tagged "content"
How to Create an Effective Content Calendar and Template
7 Aug

How to Create an Effective Content Calendar and Template
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No matter what kind of marketing you're doing, content plays a leading role. When you have multiple campaigns on the go, various active social media channels, and a lot of marketing assets in the works, it might be challenging to organize and manage them all together. Using a content calendar for your small business marketing activity will save you a lot of time and help streamline your communication.  Understand How a Content Calendar Improves Your Marketing A content calendar can be as straightforward or as complex as you want it to be....

Duplicate Content and Its Impact on SEO
3 Mar

The Truth About Duplicate Content and Its Impact on SEO
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It’s not unusual for content to appear in multiple places online, like on websites and social media. A well-crafted blog post, company story, or product description is sometimes so hard to create that when you come across one, it’s tempting to use it everywhere. Here’s some good news: duplicate content is OK. But for it to not negatively impact your SEO, you have to take a proper approach to content duplication. Otherwise, it could result in less value for your site visitors. This article will explain how duplicate content can impact a...

6 Oct

How To Use Content Marketing to Boost Your Company’s SEO
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You hear the term all the time: Content Marketing. But what does this generic sounding buzz word really mean? It’s an all encompassing phrase that tends to confuse people who read about it. But it can dramatically boost your company's search engine ranking (SEO) and help your business surge past your competitors. Essentially, it involves creating a piece of content and sharing it with your online network. The ultimate goal is other people seeing a piece of content and sharing it amongst their networks. This content-based, grass-roots marketing will improve your...