Content Marketing Tips For Small Businesses
Content marketing is one of the most cost-effective ways to drive traffic to your website. But, let’s be frank here. It isn’t as easy as it used to be in the 2000s - or even in the 2010s, for that matter. Today, getting your content across and read is more and more difficult due to the explosion of low-quality, generic content and our decreasing attention span. But does this mean that content marketing is dead? Absolutely not. According to DemandMetrics, content marketing produces 3 times as many leads and costs 62% less than...
How to Write Effective Product & Service Descriptions
The way you write your product or service descriptions has a direct effect on your sales figures, but many small business owners pay little attention to their product or service descriptions. On most websites, especially online stores, you’ll find product descriptions that are just walls of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website. Any business selling products or services online should avoid that approach - it’ll cost you sales. According to a report published by the Nielsen Norman Group, 20% of abandoned purchases...
Ten Steps to Boosting Your Website’s Conversion Rate
You already have your business website up and running, and it's generating leads, but how good is the conversion rate? If 10 prospective customers visit your site, do 3 of them convert? If so, that's pretty good, but it could always be better. If you want to turn more website visits into sales, this article will help you do it. We'll discuss all the big and little things you can do to improve your conversion rate, including how to: Streamline the buying processFocus on the value you bringDeal with prospects' objectionsSpur website visitors to...
13 Ways to Improve Your Product Pages
Creating an eCommerce business is no longer the technical challenge it used to be. Almost anyone can design and build a website with eCommerce functionality helping others buy products online. If you already have a physical store, going online to expand your market reach is the obvious next step. An online presence will open up markets you otherwise wouldn’t have access to. Sometimes, making your products available online means taking your brand to the international stage. Imagine being able to sell products online and not expecting people to come by your...
Five Easy Steps for Writing an Effective Contact Page
When customers land on your website, there's a common routine that most will follow. They’ll scan the home page, and they’ll check out the pages that describe your products and services. Then, after reading through the testimonials and FAQ’s, many customers will have seen all they need and will be prepared to do business with you. But, for some website visitors, there’s one additional step. Before they can click one of your many CTAs, they have a few questions that need to be answered. Users in that position need one thing—they need to...
How to Write an FAQ Page That Your Customers Will Love
We’ve all been there. You’re visiting a favorite brand’s website, but instead of buying (or even really shopping), you’re scouring the site for some needed information. The worst part of that experience is that the information you need is usually something pretty basic, and it should be very easy to find. Times like that are when you wish there was a simple FAQ page to give you the exact answer you’re looking for. An FAQ page is an excellent place to share information on a website. When it’s created properly, an FAQ...
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