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HostPapa Blog / Posts tagged "content marketing"
13 May

Everything You Need to Know About the 404 Page
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No website works 100% perfect all the time. It is inevitable, that your visitors will end up clicking on a link that’s broken or expired. When this happens, they will get redirected to the 404 page. The 404 page does two main things: It tells the visitor that they were successful in communicating with the web server, but the web server could not find the requested page. It prompts the visitor to go back to the working part of your website. This is why your website’s 404 page is extremely...

How to Get Quality Backlinks to Your Website
12 Apr

How to Get Quality Backlinks to Your Website
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Publishing fresh high-quality content is still the number one way to boost your site's SEO. The second-most important factor is having a great link network. A site with a large number of links from high-authority domains will rank higher than one with fewer backlinks, or with links from less relevant sites. In this article, we'll go over exactly what backlinks are, discuss how they impact SEO, and explain some ways you can build an effective link network. Let's get the ball rolling with a brief look at what backlinks are and why they matter. What...

14 Mar

Infographic: 6 Digital Marketing Strategies for SMB
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Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...

12 Mar

How to Write Effective Product & Service Descriptions
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The way you write your product or service descriptions has a direct effect on your sales figures. What’s strange, many small business owners pay little attention to their product or service descriptions. On most websites, especially online stores, you’ll find product descriptions that are just a wall of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website. Any business that’s selling products or services online should avoid that approach. It will cost you sales. According to a report published by the Nielsen Norman...

Six Common SEO Mistakes That You Should Avoid
1 Mar

Six Common SEO Mistakes That You Should Avoid
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When you create a new website for your business, there's a lot to do. You have to decide on a domain name, figure out your site design, and write the pages. There are pictures to be taken and plugins to install. Your main goal is to make the site active, so you can start converting visitors into customers as fast as possible. With all that going on, new site owners often do a poor job addressing search engine optimization (SEO), and some ignore it completely. Instead, online entrepreneurs should make SEO their...

26 Feb

Getting Started with User-Generated Content
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Engaging with your customers is easier than ever, thanks to the way we communicate over the internet, but challenges still exist. We don’t always know what appeals to our target audience, and because of that, it’s easy to miss the mark. This is where user-generated content (UGC) comes in. It can help you to create a more meaningful connection with your customer base. Before we get started, we’ll need to go over some basics. We’ll define UGC, discuss why it matters, and explain how to get it. Then, following a discussion about...