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HostPapa Blog / Posts tagged "email marketing"
28 May

How to Prevent Your Email from Being Flagged as Spam
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At some point, almost every website owner will want to run an email campaign to help promote their site or business. It’s a great way to get the message out to as many people as possible, but it’s not as effective as it used to be. Why? The answer is spam filters. Spam filters have been designed to flag and remove suspicious emails that could be part of a scam or a means of delivering malware, and sometimes these filters might mistakenly see your emails as a threat. When a filter incorrectly identifies...

How to Build an Email List
26 Apr

How to Build an Email List
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Building an email list is the best way to create relationships with prospects. That’s because people will only subscribe to your emails if they want to hear from you! With a return of $44 for every $1 spent, email marketing remains the king of all marketing channels. So if you’re a small business, building an email list is probably the best marketing asset you can have for generating revenue in the long term. Think of it as your database of potential customers. It gives you the ability to reach the...

15 Mar

An Introductory Guide to Email Marketing
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If you own a small business, email marketing is one of the most valuable marketing channels available to you, and that’s not going to change any time soon. Here are some interesting statistics that demonstrate the effectiveness of email marketing: Email will be used by 3 billion people by the year 2020. That’s nearly half of the world’s population! 60% of respondents in a small business trends survey said email is their preferred way of communicating with companies that they’re interested in doing business with. $1 spent on email marketing...

14 Mar

Infographic: 6 Digital Marketing Strategies for SMB
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Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...