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HostPapa Blog / Marketing (Page 11)
Heatmaps: What They Are, How They Work & Why You Should Use Them
12 Nov

Heatmaps: What They Are and Why You Should Use Them
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Wouldn’t it be great to know why your website visitors click on one call to action button and not another? Wouldn’t it also be cool to analyze their behaviour so you can better understand design flaws or other problems? Or to know how many of your blog articles they read?  Heatmaps are the answer to many of these questions. Seeing information differently always works, and data visualization is something that has existed for decades. The purpose of heatmaps for websites is to understand information that otherwise would end up in a...

Why visitors leave your website
8 Nov

14 Reasons Why Visitors Leave Your Website
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In measuring website performance through tools like Google Analytics, there’s a metric called bounce rate. It reflects the number of visitors who visit your site and then leave after viewing only one page. Your site’s bounce rate can be a reliable indicator of whether your visitors’ first impression is good or bad. If your bounce rate is high, you will need to make some changes to your site. This article will explain the most common reasons why users leave a website prematurely. Corresponding with each reason, we’ve also provided some actionable advice about...

5 Strategies to Convert Your eCommerce Traffic
29 Oct

5 Strategies to Convert Your eCommerce Traffic
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The average conversion rate for an eCommerce website is 1%-3%. For example, for every 100 visitors, only one to three people make a purchase. Yet, the number of online buyers is growing every year, which is something to note if you’re an eCommerce store owner. A conversion rate is a very useful metric to measure an online store’s success, and so it’s calculated by many marketers. Conversion rate optimization is increasing the number of people who eventually buy from your eCommerce store from search engines or other sources. This means that there’s...

Using Buyer Intent Data to Boost Your Business
15 Oct

Using Buyer Intent Data to Boost Your Business
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Whether you have an online store or you run a website that drives business to your shop or service operation, understanding buyer intent will help your business improve how it attracts and deals with prospective customers. When someone clicks on an ad, opens one of your emails, explores your website, or has any other interaction with your company online, it can be of extreme value to you. These touchpoints are like tracks that, when analyzed, can reveal almost exactly what the user is looking for. The keywords that prospects use to find...

Ways To Use Video On Your Website
8 Oct

6 Ways to Use Video on Your Website
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Did you know that by 2021, 82% of all internet traffic will be video-based? You cannot deny the popularity of video content when it comes to communicating with a virtual audience. That’s why, as a website owner, you need to be creative with how you use videos, and how you incorporate them into your digital strategy.  In this article, we’ll give you some interesting pointers on how you can make use of one of the most exciting and simplest marketing tools out there. So let’s get the ball rolling!  #1: Social Proof Through Testimonials Video...

What to Do If Your Website Was Blacklisted By Google
27 Sep

What to Do If Your Website Was Blacklisted By Google
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Has your website been blacklisted by Google? Or are you worried about what can cause this to happen?  In this article, we’ll explain the reasons why your website has been or can get blacklisted, and what steps you can take to prevent this from happening.  But first, let’s see why Google blacklists websites in the first place, and why it’s important that you know all about it.  Why Google Blacklists a Website and What It Means The most visited website in the world is Google. Every day, people ask it millions of questions. And...