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HostPapa Blog / Marketing (Page 10)
29 Mar

How to Optimize Your Website Content for SEO
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So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...

6 Oct

How To Use Content Marketing to Boost Your Company’s SEO
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You hear the term all the time: Content Marketing. But what does this generic sounding buzz word really mean? It’s an all encompassing phrase that tends to confuse people who read about it. But it can dramatically boost your company's search engine ranking (SEO) and help your business surge past your competitors. Essentially, it involves creating a piece of content and sharing it with your online network. The ultimate goal is other people seeing a piece of content and sharing it amongst their networks. This content-based, grass-roots marketing will improve...

28 Sep

An Intro To Google My Business and Local Search
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With the way business is conducted today, it is increasingly more important to have an Internet presence for your company, no matter its size. If no one can find your website, what’s the point of going through the hassle of building one? This is where local search comes in. Not to worry, Google My Business is here to ensure that your business is easily found through local search results. It will drive more traffic to your website and will make sure your customers find your company exactly when they are looking...

29 Sep

Email 101: The Benefits & Risks to Email Marketing Selection for Small Businesses
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E-mail Marketing can be critical in helping a business grow. According to emailexpert.org the average return for every $1 spent on email marketing is $44.25. While that return can be exciting, it is crucial that business owners market their emails correctly. As email-marketing-reports.com reported, there are 247 billion emails sent every day, so it is important that emails stand out and go to the right people. Making the wrong choice when it comes to marketing e-mails can lead to a business's email being blacklisted and blocked. Joining forces with the...

23 Sep

Office 365: 9 Reasons to Choose a Business Premium Plan Over All Others
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Microsoft Office 365 is a service that provides businesses access to Office applications along with other productivity services such as, multi-device email sync and Microsoft Lync that are enabled over the Internet. HostPapa offers users three different Office 365 plans that are rich with features. HostPapa understands how difficult the selection process can be when it comes to buying services for your business. I bet you are asking yourself, "Should I choose the cheapest plan or the plan with the most features? Here are 9 reasons why HostPapa’s Office 365...

20 Sep

The Ultimate Guide to Responsive Website Design: Build Your Website with Usability in Mind
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I get excited seeing the great websites created by our HostPapa customers. If you just registered your domain with us – welcome! I’ve got a few tips as you start to build your website. The Ideal Page Load Time Is… In 1993, researcher and expert on user experience Jakob Nielson talked in “Need for Speed” about three important limits to response times, which are still relevant more than 20 years later: Instantaneous response: It takes 0.1 second for a user to feel the system is reacting to something he or she...