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HostPapa Blog / Marketing (Page 4)
24 Dec

Improve Your SEO with a Better URL Structure
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Great content without the right URL is like a perfectly tuned car with no wheels—ready to drive you to success, but unable to actually take you anywhere! URLs are an integral part of an effective SEO strategy. Consider them to be one of the key ingredients to make your website easily accessible on the internet. Your site’s URLs should be defined in a consistent way that fits into a logical structure. The URL structure you decide on should reflect how your site’s content is organized and the URLs should contain the keywords...

301 Redirects: What It Is, Why Use It, And How To Use It
17 Dec

301 Redirect: What It Is, Why And How To Use It
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If you’ve ever changed your mailing address from one location to another, you already know how important it is to redirect all the mail that goes out to your old address!  It’s the same with website URL changes. Missing out on the traffic that goes to your old website URL could be disastrous for your brand and disappoint your customers.  Imagine you’ve got an eCommerce store selling Christmas trees, and you’ve recently moved your website address to another URL. If all the traffic goes to the old website address and clients get...

Optimize Your Website for Voice Search
6 Dec

Optimize Your Website for Voice Search
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Businesses, websites, eCommerce stores, and basically anyone who wants their content, products, and services to be found online, should keep a close watch on the developments and trends in voice search. Voice search—which involves a person simply talking to a device instead of typing or clicking the mouse—is already changing the way people search for information. It is more convenient, accessible, and faster. Say you want to buy a Nintendo Switch. Usually, what you’d do is open your web browser or the Amazon app, type in ‘Nintendo Switch’, and click the Buy...

How to Get a Google Featured Snippet for Your Website
29 Nov

How to Get a Google Featured Snippet for Your Website
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This is a guest post by Jainine MacStupson Jainine MacStupson is a content creator for Fresh Essays. She is always on the lookout for new content formats and striving to deliver the best texts possible. In her spare time, she likes running and hiking. Featured snippets have been around since 2014, and it seems like they are here to stay. This #0 Google search result that’s located between the ads and the #1 result is a paragraph, a list, or a table that answers the searcher’s question accurately and concisely. So if you’re...

A Marketer’s Guide with Tips & Examples
26 Nov

Squeeze Page: A Marketer’s Guide with Tips & Examples
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This is a guest post by Alisha Shibli. Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  The definitive guide to understanding the benefits and purpose of a well-designed and powerful squeeze page to obtain useful user data. Marketers are forever on the lookout for innovative ways to capture user data to widen their customer base. After all, in the highly competitive and numbers-driven online business environment,...

Make Your Pop-Ups User-Friendly
22 Nov

Make Your Pop-Ups User-Friendly
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Getting mad at web page pop-ups is something all of us have done at some point. Those pesky, in-your-face marketing pitches are universally disliked. Nevertheless, they can increase conversions if used properly. This article will explain how small business owners can use pop-ups to increase conversion while not putting off users. We'll start with an attempt to resolve a common point of confusion—how can something as generally disliked as pop-ups be useful in converting visitors into customers? The answer comes down to restricting pop-up usage to two specific scenarios and putting a...