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HostPapa Blog / Marketing (Page 4)
The Growth of a Company Must Be Followed by Its Website
25 Jun

Adapting Your Website to the Growth of Your Company
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This is a guest post by Nikola Banicek Nikola Banicek is an internet marketing specialist at Point Visible content marketing agency. He’s a laid-back guy with experience in PPC, copywriting, and project planning. When he’s not working, he’s either gaming, watching football, or anime.   Got a website already? That’s cool. But every single business that starts to grow needs to consider looking at the future. What worked for your website when you first started out might not work now. In other words, you and your audience have probably outgrown it. As businesses get bigger, everything...

7 Ways to Make Your Website Look More Trustworthy
14 Jun

7 Ways to Make Your Website Look More Trustworthy
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Don’t think your website’s appearance matters? Think again. According to a study by Taylor and Francis Online, it takes a person less than a second to form an opinion about your website. If they get a good impression, they’ll consider browsing it. If not, off they’ll go. The scrutiny doesn’t stop there. If a visitor stays on your website, they’ll continue to judge its overall appearance during their visit. If people feel your website’s content or layout is unattractive, 38% of them will stop browsing. That’s a lot of lost traffic. Many...

Why Does Your Business Need a Domain Email Address
4 Jun

Why Does Your Business Need a Domain Email Address
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When setting up an email address for your business, you'll have a lot of decisions to make. Who will provide the service? Should you use your own name in the email address, the business name, or both? If you're the only employee, is one business email address enough? There's one decision that should be easy: whether to use a domain email address or a generic one. A proper business email address should include your business’ domain name (i.e., @yourcompany.com). That's how you can project professionalism and represent your company as a legitimate and well-run business. Creating...

28 May

How to Prevent Your Email from Being Flagged as Spam
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At some point, almost every website owner will want to run an email campaign to help promote their site or business. It’s a great way to get the message out to as many people as possible, but it’s not as effective as it used to be. Why? The answer is spam filters. Spam filters have been designed to flag and remove suspicious emails that could be part of a scam or a means of delivering malware, and sometimes these filters might mistakenly see your emails as a threat. When a filter incorrectly identifies...

SEO Tactics You Should Avoid
23 May

SEO Tactics You Should Avoid
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Some people will do anything to improve their site performance, including engaging in shady SEO techniques. Such practices are called black hat SEO, and those who use them show no regard for the search engine guidelines that most of us adhere to. While some website owners readily employ these tactics, determined to game the system to get more traffic, it's possible to dabble in underhanded SEO techniques without realizing it. As you enthusiastically dive into all the tasks that will improve your website's performance, it’s easy to wander into unsafe...

13 May

Everything You Need to Know About the 404 Page
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No website works 100% perfect all the time. It is inevitable, that your visitors will end up clicking on a link that’s broken or expired. When this happens, they will get redirected to the 404 page. The 404 page does two main things: It tells the visitor that they were successful in communicating with the web server, but the web server could not find the requested page. It prompts the visitor to go back to the working part of your website. This is why your website’s 404 page is extremely...