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HostPapa Blog / Marketing (Page 2)
Why You Need To Segment Your Website Visitors
5 Aug

Video: Why You Need To Segment Your Website Visitors
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Customers expect personalization at every step of their journey. Your brand needs to know them, understand how they think, and, ultimately, deliver what they want. With so much competitiveness, experiences need to be relevant and unique to the end-user at nearly every interaction. But don't worry! In this video, we will show you how you can personalize your website using segmentation. With this strategy, you’ll also find out how you can use personalization on your website to drive revenue and growth. To read more about this, check our full...

Does Blogging Still Work in 2020?
27 Jul

Does Blogging Still Work in 2020?
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Does blogging still work in 2020? Some small business owners wonder if the blog, as a marketing tool, has seen better days. The fact is that blogs are just as relevant today as they were ten years ago. In this article, after reviewing some blog basics, we'll look at why blogs are so effective in customer engagement. We'll wrap up by listing the best practices that will earn your business the most significant impact from blogging. What Is a Blog? Let's take a quick look at the basics of blogging. There are over...

Six Digital Marketing Strategies for Small Businesses
22 Jul

Video: Six Digital Marketing Strategies for Small Businesses
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To maintain the continued growth of your small business, you must know what marketing tactics you should focus on. From content creation to SEM campaigns, in this video we cover six highly effective digital marketing strategies you can use for your business. Check them out and pick the ones you want to implement, based on your business niche and goals. For more information, read the full blog post here. https://youtu.be/sb_291Fq7tg ...

A Beginner’s Guide to Growing Your Business with Lead Magnets
15 Jul

Video: Beginners’ guide to lead magnets
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Some companies gather prospects’ contact information by offering them something they’ll find valuable, like eBooks, exclusive content, freebies, discounts, and much more. These are known as lead magnets. In this video, we’ll explain how to create a quality lead magnet and how it can help you grow your business. You can also read the full blog post here. https://youtu.be/AEYkewkkbfI ...

Get more conversion with lead magnets
17 Jun

Infographic: How to Create Landing Pages that Convert
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Customized landing pages are key when it comes to converting visitors to sales and there are some elements which you should include if you're looking for success. Check out this infographic and, at the end of the day, by following a few best practices and A/B testing your landing pages, you’ll start seeing your LP drive more and more conversions! Looking for more details? Go to our full blog post here. Click on the infographic to view the full image. ...

Market your Reseller Hosting Business
12 Jun

6 Ways to Market Your Reseller Hosting Business
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Running a reseller hosting business is one of the most potentially lucrative "middle-man" roles an entrepreneur can play. What's more, it's not that difficult; the trickiest part comes after you've identified your niche, figured out your competitive advantage, and purchased the underlying service—to succeed, you must market your business. In this article, we'll go over six marketing channels that you should take advantage of when growing your reseller hosting business. As jumping in without a plan could be costly, we'll start with a brief discussion on establishing a marketing plan. Whether you're...