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Online marketing trends
18 May

Online Marketing Trends Your Small Business Needs to Learn About
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The rise of social media and smartphone technology has provided billions of individuals a reason to get online. Most businesses now have an online presence to capitalize on. With billions of dollars being generated annually in the US alone, learning about some of the up and coming online marketing trends can help you get a head start with your online business. So let’s get to it! 1. Content Is Still King One of the oldest online marketing methods is still one of the most effective. Content marketing is still considered king among the top...

Why You Should Start an Email Newsletter
11 May

Small Business – Why You Should Start an Email Newsletter
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Owning a successful small business requires more than the ability to provide items or services currently in-demand. To stand out from the competition while establishing your business as trustworthy and professional, you must first create a functional marketing strategy.  One of the most used marketing tools available for small businesses is an email newsletter. And it’s only normal, since, for every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Now that’s a high ROI! Before we start going into the reasons why you should...

How to Change Your Domain Name Without Losing All Your Traffic
8 May

How to Change Your Domain Name Without Losing Traffic
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As a small business owner, you may need to change your domain name for any variety of reasons. You may change your business name and, as a result, need to update your website, or you may be rebranding a product or service. Either way, there is a right and a wrong way to change your domain name. Unknowingly, some business owners just purchase a new domain and build a new website. Unfortunately, this can have a disastrous consequence on the traffic and sales to your site as well as damage customer...

8 Important SEO Basics You Shouldn’t Ignore
29 Apr

Video: 8 SEO Tips You Shouldn’t Ignore
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For people who are just starting out, SEO can be a complex and occasionally strange field, but it doesn't have to be too complicated. We're making it way easier with this video that will cover 8 SEO steps you should go through if you want to improve your ranking. Looking for more details? Check out our full blog-post here. https://youtu.be/Um0m_B98V1M ...

Check our landing page tips for your marketing strategy
27 Apr

How to Create Landing Pages that Convert
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Landing pages are critical to the success of an online marketing campaign. Whether you are driving traffic via search engines (people get to you by searching for relevant business keywords) or through social platforms like Facebook, the landing page is your main conversion point. Landing Pages can also be considered the foundation of your relationship with your potential customers and the first place where you can determine them to take action, so you’ll need to give it your best. What Is a Landing Page and Why Is It so Critical? If you...

Get more customers with google my business
8 Apr

Infographic: Attract New Customers with Google My Business
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Do you have a local business and are looking for more online visibility? If you haven’t done it yet, now is the time to claim and verify your Google My Business (GMB) listing. This way people will find you easier when searching for nearby locations/services. Plus, it’s free, so you’ll just need to put a bit of work into it. And we’ve made it even easier! The infographic below includes the first steps on getting your GMB listing in tip-top shape. For an in-depth GMB guide, check out our...