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How to get your website indexed by Google
22 Aug

Infographic: Get Your Website Indexed by Google
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The first step to getting a good search engine results ranking on Google is getting your website indexed. Sure, Google will likely index your website by itself, but this might take some time. Until that happens, your website is practically invisible to the search engine and won't be getting any of that sweet search traffic. If you wish to jump in the game as soon as possible, there are a few simple actions you will need to take. In this infographic, we outlined each of the steps and what else...

Building Your SMB Brand Online
20 Aug

Building Your SMB Brand Online
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At first, marketing your small business (SMB) is all about creating brand awareness. If people don't know your company exists, you won't make much money. Later, attention shifts to building your brand—getting it so firmly established in the minds of your customers that they would never even consider going somewhere else for the products or services you sell. In both stages, the common denominator is a laser focus on your company's brand. Every business, whether it's a brick and mortar shop, a provider of services, an online store, or any other venture...

What Is a Sitemap and Why You Need It
13 Aug

What Is a Sitemap and Why You Need It
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You probably spend a lot of time and effort making sure all the important pages of your website are optimized for search engines. You do this to increase the chances that your website will rank high in search results.  Yet, there’s a chance that not all of your website’s important pages will show up in search results, no matter how well optimized they are. The reason for that is search engines use automated discovery programs called web crawlers to “crawl” through your site and all its web pages. Once a page...

How To Get Your Website Indexed By Google
6 Aug

How to Get Your Website Indexed by Google
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Did you know that your website will not show up on Google if it’s not indexed? That’s how important indexing is! It’s the key to getting traffic to your website and unlocking organic growth. It’s also the start of your website’s SEO journey and the beginning of an important relationship you’ll have with Google. Indexing happens when a search engine recognizes pages of your website by crawling them using an automated discovery program called a spider. It catalogs your website’s pages on Google, giving them an identity through the URLs that show...

What Are Web Push Notifications and How to Use Them
2 Aug

What Are Web Push Notifications and How to Use Them
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Small business owners are finding it harder and harder to get people's attention these days. Formerly reliable communication channels like email, SMS messages, and display ads aren't performing like they used to. Such is the ever-changing landscape of online marketing. Advancements in technology and new consumer behaviors keep business owners on their toes, always looking for the marketing channels with the highest visibility. Right now, people's eyes are on notifications. Whether they appear on their phone or their desktop, web push notifications get a lot of attention. They're clickable messages that a website can...

Learn how t do Keyword Research to optimize your SEO strategy
29 Jul

How to Do Keyword Research for Your SEO Strategy
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Researching keywords is an extremely important part of SEO, because the keywords you choose will be your target. Keywords give direction to your SEO strategy.  To understand what this means, first, you have to understand what keywords are and how search engines utilize them. When you use a search engine like Google, you enter a word or group of words to search. Those are keywords. You can ask a question, type in the name of something or someone you want to know more about, or anything else. The search engine takes your keywords...