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HostPapa Blog / Marketing (Page 3)
How To Win Loyal Customers
5 Feb

5 Ways to Make Your Customers Loyal to Your Business
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Customer experience. This is what it boils down to when it comes to creating loyalty in your customers. If you can offer high-quality experiences for your customers, you’ll eventually win their trust and their loyalty. Apple is a company that has personified this quality, making the customer experience a major part of their business model. Everything from their beautiful website with its delightful product pictures and animations to the beautifully designed and easy-to-work-with packaging in which their products arrive provides an elevated experience to the customer. And even after buying the product,...

How To Add An Online Booking System To Your Website
31 Jan

How to Add an Online Booking System to Your Website
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If you’re a business that relies on taking appointments from people, you need to make it easy for them to make appointments online.  For example, let’s say you have this amazing villa right by the ocean that you’re renting through your website. Imagine the convenience you’d be offering to your customers by letting them book a room in the villa at any time of the day, without having to wait in long queues or taking extra steps like contacting you via email. That’s exactly why you need an online booking system on...

Meta Titles & Meta Descriptions
24 Jan

How to Write Effective Meta Titles & Descriptions
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If you’re considering doing SEO for your website, you’ll be thinking about the big stuff i.e. keyword research, backlinking and more. These things are important, but they aren’t the only factors worth paying attention to. Sometimes, small things can have a big impact on your website’s ranking and traffic as well.  This is the case with your website’s meta title and meta descriptions.  What is a Meta Title/Description? Most people are so worried about making sure their website looks great, they forget that it is hardly the first thing visitors see. A large portion...

Why You Need To Segment Your Website Visitors
17 Jan

Why You Need To Segment Your Website Visitors
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The Association of National Advertisers (ANA) has named personalization the marketing word of the year. And they had quite a few reasons for doing so.  According to the ANA, three of the reasons are: Personalization is what customers expect. Every current and prospective customer expects your brand to know them and to deliver what they want.Consumers are busy. Too busy to invest time in anything that's not relevant to them personally. It's all about relevancy, a.k.a. personalization. "Make it all about me."In today's world of "me, myself and I" personalization is how...

Improve Your SEO with Better URL Structures
14 Jan

Infographic: Improve Your SEO with Better URL Structures
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Having a great URL structure might seem pretty straightforward, but it is oftentimes neglected, even though it is one of the key ingredients to make your website easily accessible on the internet. URLs are a necessary part of a powerful SEO strategy, so make sure you define your site’s URLs in a consistent and logical way.  Your website’s URL structure will have to be based on how your content is organized and include relevant keywords. In this infographic, you’ll get seven tips on how to best create a URL structure...

Content Marketing Tips For Small Businesses
7 Jan

Content Marketing Tips For Small Businesses
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Content marketing is one of the most cost-effective ways to drive traffic to your website. But, let’s be frank here. It isn’t as easy as it used to be in the 2000s—or even in the 2010s, for that matter. Today, getting your content across and read is more and more difficult due to the explosion of low-quality, generic content, and our decreasing attention span.  But does this mean that content marketing is dead?  Absolutely not.  According to DemandMetrics, content marketing produces 3 times as many leads and costs 62% less than other traditional...