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HostPapa Blog / Marketing (Page 3)
Free Giveaways To Generate Leads
23 Jul

How to Generate Leads with Giveaways
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According to Robert Cialdini, author of Influence: The Psychology Of Persuasion, people feel obliged to return a favor or a gift they receive from someone. He calls this the principle of reciprocity. That’s why you see Chinese restaurants offering free fortune cookies, bakeries giving out free samples, and dentists providing complimentary toothpaste. The idea of reciprocity applies to the world of internet marketing too. Giveaways play a key role in convincing people to provide their contact details, and that’s the first step in generating leads. A giveaway is something offered to website visitors...

How to Monetize Your Blog
19 Jul

How to Monetize Your Blog
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Blogging has been popular for a long time, with social media being a relative newcomer as an effective platform for communication. The attention that social media gets these days has made some people question the value of running a blog. They feel that the likes of Twitter and Facebook will give their ideas a greater audience than a blog would. That might be true in the short term, but if you use social media only, you’ll hit a wall at some point—there’s no way to build on the awareness gained through...

16 Jul

Making Use of Google Search Engine Results Page for Your Business
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Google's mission is "to organize the world’s information and make it universally accessible and useful."  The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...

5 Ways You Can Reduce The Bounce Rate On Your Website
12 Jul

5 Ways To Reduce Your Website’s Bounce Rate
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If your website has a high bounce rate, it means it’s not performing well.  But what is a bounce rate?  To understand this, let’s first look at what a bounce is.  A bounce is a web session in which a user visits only one page on your site. A bounce rate, therefore, is the percentage of sessions in which your visitors viewed only a single page on your website.  What Are the Consequences of a High Bounce Rate?  A high bounce rate means people aren’t browsing your website. They’re just landing on a page and...

SEO For Beginners (The Complete Guide)
9 Jul

SEO for Beginners
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With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot.  We’ll show you: What SEO...

28 Jun

Negative SEO: A Guide to Prevention and Recovery
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Negative SEO involves someone sabotaging your search engine rankings to damage your business. Perpetrators want to reduce traffic to your website and steal your sales. It doesn't happen to everyone, but it’s something that every small business owner should be aware of. You can take comfort in the fact that negative SEO techniques are fairly easy to spot, and like with so many harmful things, early detection can really help mitigate the damage. After a detailed look at what negative SEO is all about, this article will explore six of the most...