The most common model used to describe the process of turning prospects into customers is the sales funnel. It defines four primary stages:… Continue reading Boost Your Conversions—7 CRO Tips for Small Businesses
No matter what kind of marketing you’re doing, content plays a leading role. When you have multiple campaigns on the go, various active… Continue reading How to Create an Effective Content Calendar and Template
Customers expect personalization at every step of their journey. Your brand needs to know them, understand how they think, and, ultimately, deliver what… Continue reading Video: Why You Need To Segment Your Website Visitors
Does blogging still work in 2020? Some small business owners wonder if the blog, as a marketing tool, has seen better days. The… Continue reading Does Blogging Still Work in 2020?
To maintain the continued growth of your small business, you must know what marketing tactics you should focus on. From content creation to… Continue reading Video: Six Digital Marketing Strategies for Small Businesses
Some companies gather prospects’ contact information by offering them something they’ll find valuable, like eBooks, exclusive content, freebies, discounts, and much more. These… Continue reading Video: Beginners’ guide to lead magnets
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