Travelling is one of the most enjoyable ways to open yourself up to new experiences and appreciate life to the maximum. Documenting these experiences online for the world to see is also a fantastic way to connect with others and create strong friendships. That’s the essence of travel blogging!
If you’re an up-and-coming travel blogger, you’ll want to make a name for yourself, get the word out, attract viewers and sponsors, and even make this a full-time career. Owning a travel blog or a YouTube channel where you publish content regularly is one of the easiest ways to get started, but wait!
There’s more than just creating your website and video channel on a popular platform – everything works better if you advertise yourself properly. Making your travel blog a “success story” needs a proper plan before advertising takes place.
To help you get there, this HostPapa blog post explores all the essentials you need to advertise yourself as a travel blogger!
- Create a Professional Travel Blog or Website
- Provide Quality, Informative, and Up-To-Date Content on Your Blog
- Explore Affiliate Programs and Sponsors to Monetise Your Travel Blog
- Use Social Media to Share Your Content With a Wider Audience
- Collaborate on Projects Together and Write Guest Posts
- Set Up Email Marketing Campaigns
- Find a Niche
- Attend Travel Conferences, Events, and Forums to Meet New People in the Industry
Create a Professional Travel Blog or Website
If you’re hoping to become a travel blogger, one of the most important things you must do is create a professional website and blog. This will help you attract readers, advertisers, and sponsors willing to promote their products on your website.
While there are several ways to promote your travel blog, having a solid online presence is essential. There are a few ways to start your own website. You can use a website builder to create a website and do the same with a Content Management System (CMS). The latter brings results tailored precisely to your needs and has greater expandability and flexibility.
The great thing about creating your website from scratch is that it’s now easier than ever. Gone are when you had to be a code gizmo and go through thousands of lines of code to print “hello world” on your screen.
Platforms like WordPress make this process effortless, and hosting plans like our outstanding Managed WordPress web hosting plan allow you to start creating in a matter of hours while we handle all the tech stuff.
Provide Quality, Informative, and Up-To-Date Content on Your Blog
You’ve finally started your own travel blog and are excited to get things going. You’ve written a few flawless blog posts, but you’re not seeing much traffic. How’s that possible?
One of the most important things you can do to ensure that your travel blog is successful is to write quality, informative, and up-to-date content. That may seem like a lot of work, but it’s the foundation of everything else.
First, let’s talk about writing. Ensure that your posts are well-written and free of grammar and spelling errors. This will show your readers that you are professional and credible.
Additionally, try to be as informative as possible. Share your travel tips and tricks, and tell your readers about the fantastic places you’ve been. They’ll be more likely to keep coming back for more if they know they can rely on you for quality information.
Finally, make sure you’re staying up-to-date with the latest travel trends. This doesn’t mean you must travel to the hottest new destination every month – although that would be awesome.
Writing about a trending topic or keyword will help boost your website in search engines. It simply means you should keep an eye on what’s trending in the travel world and share your thoughts on it on your blog. For example, if there’s a new travel app that everyone is raving about, write a post about it. If there’s a hot new travel destination everyone is talking about, share your thoughts on whether it lives up to the hype.
By following these simple content-related tips, your travel blog is everything it needs to be to attract and retain new readers.
Explore Affiliate Programs and Sponsors to Monetise Your Travel Blog
If your blog attracts more visitors, siding with sponsors relevant to your business will start bringing passive income out of it. Some sponsors might give you products for showcasing your blog content or even full-travel packages, which you can use to create more exciting content for your readers and viewers.
Monetising your blog has to be on top of your list, as not every travel blogger can invest their own money when first starting out. Also, joining an affiliate program which works great for many influencers and bloggers, is something you should seriously consider.
An affiliate program is quite simple. You join a big affiliate platform; you get a unique affiliate tracking link which you can then place on your videos and blog posts. People who purchase a product through your affiliate link gain discounts while you get a commission for every sale.
Amazon Affiliates offer a percentage for every sale – if you’re offering solid advice and people buy through your affiliate links, you’ll generate more income than you can imagine.
Use Social Media to Share Your Content With a Wider Audience
If you’re a travel blogger, one of the best ways to get your name and content out there is to use social media channels like Twitter, Facebook, and Instagram and by using them alongside your website or blog.
Remember to keep a specific tone on each platform. For instance, Twitter is more for short messages, Facebook is for lengthier announcements, and Instagram is where you show your creative self by posting photos and videos.
By sharing your content on these social media platforms, you can reach a wider audience and promote yourself as a travel blogger. What’s more, you can also use these platforms for advertising your travel blog or website, which can help you attract even more readers.
Social media presence is crucial for success, so take advantage of these platforms. Also, their SEO is fantastic, so there’s a great chance people will find your travel blog from search engines.
Some of the most famous travel bloggers started with simple posts on social media before writing for other blogs and creating their own. Here are a few good points to remember when using these social media platforms.
- Learn how they work
- Post regularly
- Find out your target audience and their active hours
- Create sponsored posts
All these will help drive traffic to your blog and increase your exposure on each social media platform. You can effectively reach a large audience and promote your travel blog or website with little effort.
Collaborate on Projects Together and Write Guest Posts
For all bloggers, one of the easiest ways to promote yourself is to collaborate on projects with fellow travel bloggers and write guest posts on other travel blogs.
By teaming up with other travel bloggers, you can advertise yourself and your blog more effectively and further promote the travel blogging community.
And when it comes to promoting travel blogging, there’s no better way to do it than by working together. Collaborating on social media like YouTube or Facebook is common among content creators and can significantly boost your profile.
While your own content might be extraordinary, let’s not forget that you can write guest posts for famous travel websites to gain more expertise and increase the chances that new people will find out about you.
A guest post on your website from a famous travel blogger will increase your visitors when you share it on social media. Be sure to boost that post to reach and attract more people. This way, your travel blog will surely get all the attention it deserves.
Not everybody might know your website before that, so you need every possible outreach you can get. Also, having one of your pieces on their travel blog, which is probably far more popular, will boost your image online tremendously, and that’s what creates a successful travel blog.
After all, two brains are better than one. By collaborating with other travel bloggers, you can reach a wider audience and make an enormous impact, and that’s one of the most straightforward travel blogging tips we can give.
Set Up Email Marketing Campaigns
When discussing user retention, an email list is essential to promote your featured articles to all your subscribers. An email campaign is a great way to send interesting articles or videos straight to people’s inboxes. Your website will become successful faster when you start using good marketing campaigns.
A great way to get people to subscribe to your email list is to offer a freebie like an ebook, video course, or discount code in return for their email address. People are always looking for ways to optimise their travel experience and save money, so if you can offer them something of value, they’ll be more likely to subscribe to your email list.
Once you’ve built up a good-sized email list, you can start promoting your travel blog or website to them regularly. By sending out exciting and engaging content, you can keep people coming to your website and use your email list to promote special deals or discounts.
Email marketing is one of the most effective ways to promote your travel blog or website, so make the most of it.
Find a Niche
There might be thousands of travel blogs online, so you need to find something catchy and unique that will differentiate you from the rest.
Are you a backpacker or a travel couple that goes for adventures? People need to find something unique about you. Find the thing that makes you comfortable. If it’s writing funny pieces, use your humour and create a character around them.
Some travel bloggers like ecotourism destinations or road trips, or even travel to explore new cuisines worldwide. Or maybe you’re a solo traveller that enjoys filming in the most remote locations in the world. When it comes to video, finding a niche and blending important character features is practically as crucial as writing a great blog piece.
Finding your niche can make your blog stand out and become more successful. No matter your travel blogging goals, you must focus on one thing and make it work for you. It’s better to be a big fish in a small pond than a small fish in a big pond.
Attend Travel Conferences, Events and Forums to Meet New People in the Industry
Regarding networking in the travel industry, attending conferences and events is a great way to meet and connect with new people.
Not only will you have the opportunity to hear from industry leaders and learn about recent trends, but you’ll also be able to meet other professionals who share your passion for travel.
Attend events relevant to your interests, and take the time to introduce yourself to as many people as possible. Print business cards and give them to people with common interests, as you’ll have a chance to contact and collaborate with them in the future.
You never know who you’ll meet or what connections you’ll make. And who knows, you might end up with a new job or business opportunity. Searching online is also a great way to improve your travelling knowledge. Finding a travel forum or a Facebook group with plenty of information will do wonders, so take your time to explore online.
Creating and maintaining a successful blog takes effort, dedication and the right content. Seamlessly integrating your travel blog with social media is the first crucial step before promoting and advertising yourself as a travel blogger. Of course, we shouldn’t forget the many helpful tips we discussed that could offer an excellent start for your own blog.
Be sure to remain active on social media platforms like Twitter and Instagram, respond to your followers’ questions, collaborate with other bloggers when possible, and attend industry events to network with fellow professionals.
Paying attention to your travel blog’s content and structure will help you climb the search engine results faster, so employing innovative SEO strategies is necessary. It’s also important to stay consistent and regularly update your travel blog with new content. Appearing in your followers’ feeds often is a great way to stay relevant in their daily lives. All travel blogs do that a lot, and social media platforms are on your side.
A guest post calendar will be highly beneficial but edit each blog post thoroughly to avoid grammar or spelling errors. Lastly, remain open-minded and welcoming of guest posts.
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