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HostPapa Blog / Marketing (Page 6)
Ways To Use Video On Your Website
8 Oct

6 Ways to Use Video on Your Website
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Did you know that by 2021, 82% of all internet traffic will be video-based? You cannot deny the popularity of video content when it comes to communicating with a virtual audience. That’s why, as a website owner, you need to be creative with how you use videos, and how you incorporate them into your digital strategy.  In this article, we’ll give you some interesting pointers on how you can make use of one of the most exciting and simplest marketing tools out there. So let’s get the ball rolling!  #1: Social Proof Through Testimonials Video...

What to Do If Your Website Was Blacklisted By Google
27 Sep

What to Do If Your Website Was Blacklisted By Google
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Has your website been blacklisted by Google? Or are you worried about what can cause this to happen?  In this article, we’ll explain the reasons why your website has been or can get blacklisted, and what steps you can take to prevent this from happening.  But first, let’s see why Google blacklists websites in the first place, and why it’s important that you know all about it.  Why Google Blacklists a Website and What It Means The most visited website in the world is Google. Every day, people ask it millions of questions. And...

7 tips to get more leads from your website
20 Sep

7 tips to get more leads from your website
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This is a guest post by Alisha Shibli Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  Having a website that isn’t optimized to generate leads is a recipe for business disaster. Generating leads is far from being as simple as a “click here” button through which users come to the homepage of your website. Getting new leads requires a strategic approach. The journey usually starts when...

How to Decide Between PPC and SEO
17 Sep

How to Decide Between PPC and SEO
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This is a guest post byZac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO. From the perspective of marketers, it's not easy to choose between PPC and SEO. It's quite challenging because each option has unique benefits. PPC promises you instant results, whereas SEO gives you long-term, sustainable results. PPC and SEO each have their pros and cons. Keep reading to understand which is the best option for you. Paid Ads Pros PPC strategies, when implemented correctly, help you increase the visibility of your...

The Elements of a Great Business Email
10 Sep

The Elements of a Great Business Email
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When writing effective business emails, it’s all about  great copywriting techniques.  While many of us find it hard to tap into our creative side and produce a  compelling text, business owners have a huge advantage: they know their subject matter inside out and can implement this easily in their email to make a big difference. With an in-depth knowledge of your product or service combined with a close connection to your audience, you can write a business email that's focused on your marketing goals and ensure that it hits the mark every...

How to get your website indexed by Google
22 Aug

Infographic: Get Your Website Indexed by Google
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The first step to getting a good search engine results ranking on Google is getting your website indexed. Sure, Google will likely index your website by itself, but this might take some time. Until that happens, your website is practically invisible to the search engine and won't be getting any of that sweet search traffic. If you wish to jump in the game as soon as possible, there are a few simple actions you will need to take. In this infographic, we outlined each of the steps and what else...