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Choosing a WordPress Website Design Company


Small business owners usually have a to-do list that’s a mile long, especially in the early stages of starting their company. If you add “learn website design” to that list, other important tasks will drop off. Luckily, you don’t have to choose between becoming a web design expert and running your business. You can delegate the task of website design!

There’s a large and active market for website design services, and paying to have your website professionally created has become highly affordable. This is partly due to the impact of WordPress, the world’s most popular content management system.

In this article, we’ll take a close look at WordPress and the role it plays in commercial web design. There’s a breakdown of what to look for in a website design company, and we’ll wrap up with an overview of five top web design companies.

What Is WordPress?

WordPress is a content management system (CMS). It provides a framework for designing your site and composing your content with an interface that makes it easy to edit your pages. It offers centralized control over your site’s content.

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There are currently over 455 million sites that use WordPress. One reason for its popularity is that it’s free for both individual and commercial use because WordPress is open-source software. Resellers and end-users have access to a premier web development environment at an extremely low cost.

WordPress offers a quick way to create a website. With an intuitive interface and thousands of professionally created themes available, no web design experience is required. But there’s a catch. As great as those canned site designs look, they’re grossly over-used, and most have limitations that keep your site from being everything it should be.

In the next section, we’ll explore why you should turn your website creation project over to a WordPress website design company.

What Is a “WordPress Web Design Company”?

A WordPress web development company provides services that specialize in creating professional websites using WordPress. Although the WordPress platform is available to everyone for free, a web design company takes all the quirks of creating a website yourself and does so by using a team of professional web developers.

Most web design companies have their own website to showcase all their past clients, so it’s easy to look and find the one that suits your business style and concept. While there’s an abundance of web design agencies, those who use WordPress are quickly gaining traction due to the platform’s success.

By opting for a WordPress web design agency, you get the benefit of working with professionals who can:

  • Plan your website
  • Buy a domain name and web hosting
  • Create a WordPress theme from scratch
  • Fine-tune the design according to your needs
  • Test your site
  • Launch the website
  • Help your site’s marketing efforts
  • Work on maintenance tasks and perform updates

It’s worth noting that not all agencies do website testing, so you must check with the company before choosing. Other tasks, like creating a WordPress theme from scratch, might cost additional money depending on the complexity of your website.

Which Businesses Should Choose a Web Design Agency?

WordPress has a simple-to-understand interface that makes it an easy-to-use CMS choice, but this doesn’t mean that corporations and big companies can’t extract more from the platform.

Although it can be an ideal option for news-related websites, blogs and portfolios, it’s also a very reliable and sturdy option for small businesses and corporations due to its increased versatility.

This leaves no room to question WordPress, which is why many web design companies build on this platform nowadays. A multi-million company or a small business that needs a practical new website can go to a WordPress web design company to discuss their project.

It’s fair to say that these agencies are mostly suited for companies with bigger budgets for building their websites. Smaller businesses with tighter budgets will opt for a freelance web designer to bring their vision alive.

Why Should Your Web Designer Use WordPress?

When you pay someone to design a website, can’t the developer simply create it from scratch without a CMS?

Yes, and many web developers would probably jump at the chance because it would mean a huge number of billable hours! The job can be done much faster using WordPress. WordPress helps website designers establish a repeatable process. An experienced WordPress web designer will follow a proven approach that cuts down on development time but always yields a unique custom design that meets a certain price premium.

Efficiency like that drives up the number of sites a designer can create, which drives down the cost of each project. That factor, combined with the vast number of WordPress designers vying for your project, means you’ll have an excellent opportunity to hire a talented designer at very reasonable rates.

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What Makes WordPress So Popular Among Web Designers and Site Owners?

  • Customization: While WordPress supports thousands of professionally designed themes, your site won’t have a custom look and feel if you use one. Luckily, WordPress allows for broad customization in website structure, layout, and functionality, so you won’t have to rely on canned or off-the-shelf themes. A talented site designer can create a custom site that’s guaranteed not to be like anyone else’s.
  • Ease of use: Even for skilled web developers, having a familiar toolset makes everything go much faster. An experienced WordPress designer may have logged hundreds of hours on the platform, so it’s easy for them to jump in, design your site fast, and move on to the next client.
  • Accessibility: Access to WordPress is via a browser, so the people who create and manage your site can get in from anywhere at any time, with complete and centralized website control. Your login page must be hidden from prying eyes, and we have some great tips to help you secure it.
  • SEO: Google, among many other search engines, loves WordPress sites. WordPress sites’ code is designed so search engines can easily read and index their content. There’s functionality to apply metadata to all pages, posts, and images, but you can also use a third-party plugin like YoastSEO. That helps the developer optimize your site using your business’ keywords and ensure consistently high ranking in search results.
  • Flexibility: With hundreds of useful plugins explicitly designed to work with WordPress websites, your developer can implement the features you need, including an event calendar, a photo or video gallery, social media widgets, tools for measuring and optimizing site performance, and more.
  • Scalability: WordPress sites are scalable, so you’ll never have to abandon the CMS just because your business grows. There’s no page limit, and the efficiency of WordPress sites makes them capable of supporting massive amounts of content with no degradation in performance.

There are plenty of WordPress web designers – in fact, they’re more than those who design sites from scratch, which is impressive. That gives you freedom of choice; you can explore a broad range of options and select a web designer that’s a perfect fit.

Finding a WordPress Web Design Company – What to Look For

When picking a WordPress website design company, you’ll come across fantastic-looking websites. They tend to use their own websites to showcase slick features. Applaud the developer’s talent, then dig deeper.

You should find portfolios highlighting past work, staff profiles proving design and development experience, and a clear definition of what clients will receive when engaging the company’s web design services.

Below are the key factors you should consider when selecting a company to provide WordPress website design services.

Web Design Experience

The website design company you choose must have talented, experienced designers. You’ll need to see some examples of the company’s designs. Take time to compare those designs to others you’ve seen – the goal is to verify that they’re original.

There’s a pitfall to avoid. Be sure the designer won’t just slap your content into a free theme – you could do that yourself! Securitize the sample designs you’re shown. Familiarizing yourself with popular designs will help determine if a company’s designs are as unique as they claim.

WordPress Experience

You should hire a company that’s all-in with WordPress. Some businesses will tout the features of their in-house site-building tools, but going that route omits WordPress’s numerous benefits. If you get the sense that a web design company you’re considering is packed with ace designers, but none of them know WordPress, keep looking.

Project Management and Support

A good web design company will assign a dedicated project manager to oversee the creation of your site. This person will coordinate the actions of copywriters, designers and developers and manage all ongoing maintenance and changes. 

If you purchase a managed WordPress web hosting service from the company that creates your website, you can get a great deal and save many headaches. That’s doable, as we’ll discuss in the next section.

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5 Great WordPress Website Design Companies

In this section, we’ll look at five top-rated WordPress website design companies.

One of the companies listed below, HostPapa, differs from the other four. In addition to being a premier WordPress website design company, HostPapa is a world-class web hosting company. If the idea of a turnkey website development and hosting service is attractive to you, jump to the HostPapa section below and read more about the company’s web design service offering.

WebFX

WebFX is a digital marketing and web development agency. They help their clients meet business goals by offering full-service strategies, with SEO, innovative web design, and eCommerce as key services. WebFX is staffed with an award-winning design team that can use WordPress to produce a website that will highlight your brand, boost conversion rates, and help grow your business.

PopArt Studio

PopArt Studio is an international development studio that offers professional, full-service website development. The staff includes graphic design and branding experts with years of experience creating dynamic, visually stunning WordPress websites.

Lounge Lizard

Lounge Lizard is a top-rated website design company and digital marketing agency. Not only are their developers experts in using WordPress to create amazing websites, but the company can also help you with your branding strategy, digital marketing, social media management, and more.

WDG

WDG, which stands for Web Development Group, is a dynamic web design company that can create cutting-edge websites for your business. Their experienced developers have an eye for design, and they know how to take advantage of every feature and function that WordPress supports.

HostPapa

HostPapa offers a Do-It-For-Me (DIFM) option in which you can have a professional team handle website design for you. It’s a turn-key service; a designer will create your website navigation, create your copy, determine the best layout, use the right photos and colours, handle SEO, add needed forms, and more.

Professional web designers at HostPapa will create your site with marketing in mind, focusing on key metrics like leads, conversions, and revenue generation. They can design a website that’s custom, responsive, optimized for search engines, secure, and has a professional look and feel. You can request integrated database access, eCommerce features, and more.

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Delegate Web Design so You Can Focus on Business Growth

When you’re growing a small business, there’s always too much to do. You have to prioritize core business concerns over tasks that would be handled better by an expert, like website design. Hiring a qualified website design company to create your company’s website is a smart move and going with a group that leverages the power of WordPress is even smarter.

With its intuitive interface and easy-to-use tools, WordPress is undoubtedly a platform for building professional websites that meet every need. Whether you need a sleek and modern website that engages visitors or an eCommerce site to showcase your products, a web design company that uses WordPress as its building block can open plenty of doors for your company’s future.

We hope this examination of WordPress and the website development companies that use it will help you find a great web designer and get a unique, custom website perfect for your business!

Tim is a freelance writer focused on helping people achieve their business goals through digital marketing.

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