A WordPress newsletter plugin can help you build an email list, send updates, and stay connected with visitors after they leave your website. Depending on the tool you choose, you can create sign-up forms, automate welcome emails, segment subscribers, and send campaigns from your WordPress dashboard or through an email marketing platform.
This guide covers the best WordPress newsletter plugins and email subscription plugins for blogs, small businesses, online stores, membership sites, and course websites. Some tools send newsletters, while others help collect subscribers or improve email delivery. Knowing the difference makes it easier to choose a setup that fits your goals.
For the best results, pair your plugin with reliable WordPress hosting, a fast website, and a reputable email sending service. Your hosting supports the website experience, while an SMTP or email marketing provider can help handle email delivery.
- Why Do You Need a Newsletter Plugin?
- Top WordPress Newsletter Plugins
- Top WordPress Email Subscription Plugins
- What Makes a Great Newsletter Plugin?
Before we get into our plugin recommendations and their details, let’s talk about why you might need a newsletter or email plugin for your website.
Why Do You Need a Newsletter Plugin?
A newsletter gives you a direct way to share new blog posts, product launches, offers, and useful updates with people who have chosen to hear from you. Unlike social media, your email list is an audience you can manage directly.
A WordPress newsletter plugin can help you build an email list, add subscription forms to your website, and organize contacts. Many tools also support automation, so subscribers can receive a welcome email or a new-post notification without manual work.
Email marketing can also help you understand what resonates with your audience. Depending on the platform, you may be able to track opens, clicks, unsubscribes, and conversions. Use those insights to improve subject lines, content, and the timing of your campaigns.
A newsletter should complement (not replace) useful website content. For example, you can email subscribers when you publish a helpful article, add a product to your store, or open enrolment for a course. For more ideas, see why small businesses should start an email newsletter.
Top WordPress Newsletter Plugins
The tools in this section support newsletter delivery, email marketing workflows, subscriber management, or essential parts of an email setup. Check each provider’s current pricing and feature list before choosing a plan, as these can change.
1. WP Mail SMTP
WP Mail SMTP is not a newsletter builder. It’s a WordPress SMTP plugin that helps route transactional emails, such as form notifications, password resets, order messages, and plugin emails, through a configured mailer or email provider.
For a newsletter website, reliable delivery matters. WP Mail SMTP can be useful alongside a newsletter plugin when that plugin relies on WordPress email or when you want to improve the way site-generated messages are sent. Some paid features may include email logs, tracking, and backup connections, depending on the plan.
Pricing: A free version is available, with paid plans for additional features and support.
Pros
- Helps improve WordPress email delivery configuration
- Works with a range of mailers and email providers
- Useful for forms, ecommerce emails, and other transactional messages
Cons
- Doesn’t create sign-up forms or design newsletters
- You still need a newsletter tool or email marketing platform
2. WPForms
WPForms is a drag-and-drop WordPress form builder. It can help you create contact forms, surveys, payment forms, and newsletter sign-up forms without editing code.
For email list growth, connect a sign-up form to a compatible email marketing service and add it to key pages on your site. You can also use forms to collect leads for a giveaway, consultation, product waitlist, or downloadable resource.
Pricing: A free version is available, with paid plans that add more templates, integrations, and advanced form features.
Pros
- Beginner-friendly visual form builder
- Useful beyond email marketing
- Supports email marketing integrations on eligible plans
Cons
- It doesn’t send newsletters on its own
- Some integrations and advanced features require a paid plan
3. RafflePress
RafflePress is a WordPress giveaway and contest plugin that can help grow an email list. Instead of sending campaigns, it gives visitors an incentive to subscribe, follow your social accounts, or complete other campaign actions.
Use it when a giveaway aligns with your brand and audience. For example, an online store could offer a product bundle, while a course creator could give away access to a digital resource. Connect the campaign to your email platform so new leads can join the appropriate list.
Pricing: A free version is available, with paid plans for more giveaway features, templates, and integrations.
Pros
- Helps collect subscribers through giveaways
- Includes campaign templates and entry actions
- Can support social media and list-growth campaigns
Cons
- Not a newsletter sending tool
- Giveaways require a relevant prize and clear rules to attract qualified leads
4. The Newsletter Plugin
The Newsletter Plugin lets you create subscription forms, manage subscribers, and build newsletters inside WordPress. It’s a practical option for website owners who want their list and email content managed from the WordPress dashboard.
It offers a visual email composer, subscriber controls, and options for single or double opt-in. You can also use segmentation and scheduled or batch sending features where available. For larger lists, consider connecting a reputable SMTP or email delivery service rather than relying only on default WordPress mail.
Pricing: A free version is available. Premium extensions add features such as advanced integrations and ecommerce tools.
Pros
- Creates and manages newsletters from WordPress
- Includes subscription forms and list-management features
- Supports integrations with external delivery services
Cons
- Delivery configuration needs careful attention for larger sends
- Advanced integrations may require paid extensions
5. SendPress Newsletters
SendPress Newsletters is a WordPress email plugin for creating newsletters and sending post-based updates. It can be a suitable starting point for smaller sites that want to manage campaigns from WordPress.
You can create email templates, import content from posts, manage subscribers, and schedule campaigns. If your site sends a high volume of email, configure an appropriate delivery provider and respect your provider’s sending limits.
Pricing: Check the plugin and provider websites for current free and paid options.
Pros
- Lets you create newsletters inside WordPress
- Supports templates and scheduled sending
- Can import website content into emails
Cons
- Advanced features may be limited compared with dedicated email platforms
- Email delivery still depends on your configured sending method
6. Email Subscribers & Newsletters
Email Subscribers & Newsletters combines list building, broadcasts, and post-notification emails in one WordPress plugin. It’s designed for site owners who want to notify readers when they publish new content.
You can add subscription forms to your website, create campaigns, and set up automated new-post notifications. It also supports contact management and can work alongside an SMTP provider for a more deliberate delivery setup.
Pricing: A free version is available, with paid plans and add-ons for additional features.
Pros
- The plugin can be integrated with WP Mail SMTP for extra features and solutions
- Speed and security are optimum
- The plugin is initially free
Cons
- The composer lacks the drag-and-drop feature
- It’s expensive for a plugin with limited features
7. Newsletter Glue
Newsletter Glue is an easy and simple WordPress plugin for newsletters, perfect for beginners.
This WordPress newsletter plugin can connect to 11 email services, including ActiveCampaign, Mailchimp, and MailerLite. For more security, your newsletter is hosted on your domain rather than on a third-party site. What’s more, this plugin allows you to add a part of your page to an email.
The Newsletter Glue doesn’t support SMTP or work with WP Mail SMTP, so you’d miss out on email resending and tracking features. However, you can connect to another email provider directly from the plugin, including MailChimp, ActiveCampaign, Campaign Monitor, Sendy, and more.
Pricing: A free version may be available. Check current plans for provider connections and premium features.
Pros
- Makes it easier to reuse WordPress content in emails
- Connects with email marketing services
- Good fit for blogs, publishers, and content teams
Cons
- Requires a compatible email provider for delivery
- Available integrations vary by plan
8. FuseWP
FuseWP helps keep your WordPress user data in sync with your email marketing platform. Rather than creating and sending newsletters, it automatically updates your contact lists as people join, buy from, or interact with your site.
Heads up: this post contains affiliate links. If you click through and buy a plugin, we may earn a small commission at no extra cost to you.
Features
FuseWP connects WordPress with more than 45 email marketing and customer relationship management (CRM) tools. These include Mailchimp, ActiveCampaign, Constant Contact, Brevo, MailerLite, Klaviyo, HubSpot, Salesforce, Zoho CRM, and FluentCRM.
After you connect your account, FuseWP can add new WordPress users to the right email list based on their user role. It also updates details such as names, email addresses, and custom fields when a user changes their profile. If you delete a user, FuseWP can remove them from your mailing list automatically.
This plugin is a good fit for online stores, membership sites, and course websites. It works with tools such as WooCommerce, Easy Digital Downloads, GiveWP, MemberPress, LearnDash, LifterLMS, Tutor LMS, ProfilePress, and Ultimate Member.
You can use this information to group contacts based on purchases, donations, memberships, or courses. For example, a customer who buys a product or enrolls in a course can be added to a specific list or assigned a tag. This makes it easier to send relevant emails to different groups.
FuseWP also works with more than 10 form plugins, including WPForms, Gravity Forms, and Contact Form 7. Your existing contact and sign-up forms can add people to your email lists without requiring a separate add-on for each form.
Paid plans include custom field mapping, double opt-in settings, and bulk syncing for existing users. Bulk syncing can save time if you switch email providers and want to avoid exporting and importing contact lists manually.
Pricing: A free version is available. Paid plans add more functionality and integration options; review current plans before publishing.
Paid plans start at:
- $119 per year for one site
- $299 per year for three sites
- $499 per year for unlimited sites
- Lifetime licences from $499
Every paid plan includes all integrations and a 14-day money-back guarantee.
Pros
- Synchronizes WordPress users, customers, and members with email tools
- Useful for WooCommerce, membership, and learning sites
- Supports audience segmentation based on site activity
Cons
- Doesn’t create or send newsletters
- May be more than a simple blog needs
8. Bloom
Bloom is an email opt-in plugin from Elegant Themes. It focuses on creating subscription forms that help visitors join an email list.
You can use different opt-in formats, including pop-ups and inline forms, and test variations to learn which design or offer performs best. Bloom also supports targeting controls, which can help you show a sign-up form on relevant posts or pages rather than every page of your website.
Pricing: Bloom is available through an Elegant Themes membership. Check current membership details before choosing a plan.
Pros
- Includes several opt-in form types and templates
- Supports targeting and A/B testing
- Works with supported email marketing platforms
Cons
- Doesn’t send newsletters itself
- Requires an Elegant Themes membership
10. MailOptin
MailOptin is a WordPress lead-generation plugin with opt-in forms, pop-ups, and campaign targeting features. It can help you collect email subscribers from blog posts, sidebars, footers, and other areas of your site.
Use it to present a clear offer, such as a newsletter, checklist, discount, or downloadable guide. Targeting options can help you show different forms to visitors based on the page they are viewing or how they reached your site.
Pricing: A limited free version may be available, with paid plans for more campaign and integration features.
Pros
- Offers opt-in forms and campaign display controls
- Can place forms in multiple WordPress locations
- Supports email marketing integrations
Cons
- Not an email sending platform
- More advanced features may require a paid plan
11. Ninja Popups
Ninja Popups uses popups to encourage visitors on your site to subscribe to your newsletter, get discounts or coupons, or lock content until they share.
Features
Ninja Popups is a pop-up and opt-in plugin for encouraging visitors to subscribe, claim an offer, or access gated content. It includes designs, animations, and integrations intended for lead-generation campaigns.
Use pop-ups carefully. A relevant, well-timed form can help grow your list, but an intrusive pop-up can disrupt the visitor experience. Consider triggers such as scroll depth, time on page, or exit intent, and test the results.
Pricing: Available as a paid plugin, with optional add-ons. Paid plans start at $24 per year. Confirm current licence and support terms before purchase.
Pros
- Includes pop-up templates and display effects
- Supports opt-in campaigns and integrations
- Offers targeting and testing capabilities
Cons
- Doesn’t send newsletters
- Too many visual effects can make a campaign feel distracting
12. PopUp Domination
PopUp Domination is a pop-up platform for email list building and conversion campaigns. It offers templates and targeting settings for displaying promotions, sign-up forms, and time-sensitive offers.
For email marketing, use the tool to collect subscribers and pass them to your email platform. Consider adding a specific value exchange, such as a discount or guide, rather than asking visitors to subscribe without context.
Pricing: Plans are subscription-based. Check the provider’s current visitor limits and features.
Pros
- Provides pop-up templates and targeting features
- Can support list growth and promotional campaigns
- Includes testing and campaign controls
Cons
- Requires a separate email platform to send newsletters
- The interface may take time to learn
13. WP Subscribe Pro
WP Subscribe Pro is an opt-in form plugin for building an email list. It includes common display triggers, such as timed pop-ups, exit intent, and page-specific campaigns.
It can be a straightforward option if you want basic sign-up forms without a larger marketing suite. Before selecting it, confirm that it supports your preferred email marketing provider and works with your current WordPress theme.
Pricing: Check current licence, renewal, and support pricing which starts at $19 per year.
Pros
- Includes common opt-in triggers
- Supports responsive form displays
- Designed for simple list-building campaigns
Cons
- Doesn’t send newsletters
- Customization options may be more limited than in other tools
14. Hustle
Hustle is a WordPress marketing plugin that provides pop-ups, slide-ins, embedded forms, and social sharing modules. It can help you collect subscribers and display targeted offers on your website.
You can create forms from templates or customize your own design, then control where and when the campaign appears. Use scheduling and targeting options to make offers relevant to the page and the visitor’s stage in the customer journey.
Pricing: A free version is available, with paid options for additional features and limits. Hustle starts at $36 per month billed annually.
Pros
- Offers several form and display formats
- Supports targeting, scheduling, and analytics
- Useful for email list building and on-site promotions
Cons
- Doesn’t replace an email service provider
- A/B testing and some advanced options may require a paid plan
15. Jackmail
Jackmail is a WordPress email marketing tool with newsletter creation, contact management, and automation features. It can be useful for WooCommerce stores and other sites that want to use customer information for more targeted campaigns.
The platform offers a visual editor, scheduling, and analytics. It also supports integrations with popular WordPress form plugins, which can help funnel new leads into your email list.
Pricing: Plans and sending allowances can change, so review the current product page before selecting a plan.
Pros
- Combines newsletter design, sending, and contact management
- Supports WooCommerce-related campaigns
- Includes scheduling and reporting tools
Cons
- Support options may be limited
- Review sending allowances carefully as your list grows
16. MailPoet
MailPoet is a WordPress newsletter plugin that lets you create subscription forms, manage subscribers, and send emails from your WordPress dashboard. It’s a popular choice for bloggers and small businesses that prefer to keep email marketing close to their WordPress workflow.
You can use templates to create newsletters, send welcome emails, and automatically notify subscribers about new posts. MailPoet also offers a sending service on eligible plans, which can simplify delivery for website owners who do not want to configure a separate provider.
Pricing: A free plan is available for smaller lists, with paid plans starting at $10 per month for additional subscribers, features, and sending capacity.
Pros
- Manages newsletters and subscribers from WordPress
- Supports email automation for welcome and post-notification emails
- Includes templates and a dedicated sending option
Cons
- Analytics and template options may be more limited than specialist platforms
- Larger lists require a paid plan
17. Mailster
Mailster is a WordPress email newsletter plugin for creating campaigns, managing subscribers, and automating follow-up emails. It can pull WordPress posts and custom content into email campaigns, which is helpful for content publishers and ecommerce sites.
You can create welcome sequences, scheduled campaigns, and targeted messages. Because the plugin still needs a dependable sending method, connect it to a suitable email delivery provider before sending at scale.
Pricing: Mailster is sold under a paid licence which goes for $79 per year. Confirm current licence, support, and extension pricing.
Pros
- Creates campaigns from WordPress content
- Supports automations and subscriber management
- Connects with email delivery services
Cons
- Sending capacity depends on your delivery provider
- May require more configuration than a hosted email platform
Top WordPress Email Subscription Plugins
The following tools focus primarily on getting more people onto your email list. Most connect to an email marketing service rather than sending newsletters directly. They can complement any of the WordPress newsletter plugins above.
1. Omnisend
Omnisend is an email and SMS marketing platform built with ecommerce businesses in mind. Its WordPress and WooCommerce connections can help online stores collect subscribers and automate messages such as welcome emails, abandoned-cart reminders, and post-purchase follow-ups.
The platform includes a visual email builder, sign-up forms, templates, automation workflows, and audience segmentation. It’s best suited to stores that want email marketing tied closely to customer behaviour and product data.
Pricing: A free plan is available for smaller lists, with paid plans based on contact volume and sending needs. Pricing starts at $16 per month for the Standard plan.
Pros
- Designed for ecommerce email and SMS marketing
- Includes automation, forms, and segmentation
- Provides templates and a visual builder
Cons
- May offer more ecommerce functionality than a simple blog needs
- Pricing changes as contact lists grow
2. Sender
Sender is an email and SMS marketing platform with tools for newsletters, automation, pop-ups, and sign-up forms. It can suit small businesses that want a single platform for email list growth and campaigns.
You can build emails with a visual editor, create forms, segment subscribers, and review campaign performance. Automation features can help with welcome sequences, abandoned-cart messages, and other recurring workflows.
Pricing: A free plan and paid plans are available starting at $7. Review current contact and sending limits before selecting a tier.
Pros
- Combines email campaigns, SMS, forms, and automation
- Includes templates and a visual editor
- Offers reporting and segmentation tools
Cons
- Free-plan branding or limits may apply
- SMS availability and pricing can vary by market
3. Mailchimp for WordPress
Mailchimp for WordPress is a plugin for adding Mailchimp-connected subscription forms to your WordPress site. It can help you place sign-up forms in posts, pages, widgets, checkout flows, and contact forms.
This option makes sense if Mailchimp is already your email marketing platform. Use the plugin to collect subscribers on WordPress, then manage campaigns, audiences, and automations in Mailchimp.
Pricing: The plugin has a free version but there are premium versions that start at $59 per year. Mailchimp plans and contact limits vary, so verify them directly with Mailchimp.
Pros
- Connects WordPress forms with Mailchimp audiences
- Flexible form placement and customization
- Can support WooCommerce and contact-form sign-ups
Cons
- Only makes sense for Mailchimp users
- Doesn’t replace Mailchimp’s account-level email settings
4. Popup Builder
Popup Builder lets you create opt-in pop-ups and other on-site messages in WordPress. You can use it to promote your newsletter, offer a discount, collect leads, or direct visitors to a specific page.
The right campaign is usually simple: a clear offer, one focused call to action, and a form connected to your email provider. Test form placement and timing to avoid disrupting readers.
Pricing: A free version is available, with paid extensions and plans for advanced targeting and features. Paid versions start at $49.95 per year.
Pros
- Supports multiple pop-up types
- Easy to use for basic list-building campaigns
- Can display mobile-friendly forms
Cons
- Newsletter sending requires a separate platform
- Analytics and advanced targeting may be paid features
5. Thrive Leads
Thrive Leads is a list-building plugin with opt-in forms, targeting, A/B testing, and lead-magnet delivery. It’s a good fit for marketers who want to test different offers and form types across a WordPress website.
You can create inline forms, ribbons, slide-ins, and pop-ups, then connect them with an email service. Its testing features can help you compare headlines, form designs, and triggers to find a stronger conversion path.
Pricing: Thrive Leads is available through a Thrive Suite subscription, which costs $99 per year. The whole suite is priced at around $299 per year. Check the current plan details for included products and licences.
Pros
- Supports many opt-in form types
- Includes testing and targeting features
- Can deliver lead magnets automatically
Cons
- Has a learning curve for new users
- Requires a Thrive Suite subscription
6. OptinMonster
OptinMonster is one of the best opt-in plugins for beginners and offers all the features you need in an email subscription plugin.
Features
The two most critical features of OptinMonster are segmentation and targeting, which allow you to target only a specific group or segment of a customer. The plugin also has a lot of templates to offer, so you don’t need to worry about designing your own.
To see how well your campaign is performing and what changes you need to make, you can integrate Google Analytics into this plugin.
Pricing
Apart from the nonfunctional free version, the plan begins at $7/month when billed annually.
Pros
- Creates and manages newsletters from WordPress
- Includes subscription forms and list-management features
- Supports integrations with external delivery services
Cons
- Delivery configuration needs careful attention for larger sends
- Advanced integrations may require paid extensions
7. WP Subscribe
WP Subscribe is a lightweight WordPress plugin for creating email subscription forms, designed for beginners with features that can help you grow your business.
Features
WP Subscribe has a lot of great features, but one of the most notable ones is its ease of use and simplicity. The plugin can be installed quickly and set up without any complications. Despite its many features, it’s very lightweight, so it doesn’t affect the speed of your website.
A great thing about this plugin is that it’s free and compatible with Aweber, Mailchimp, and FeedBurner.
Pricing: Free and paid versions may be available. Paid versions start at $19 per month. Check the current product page for integrations and support details.
Pros
- Simple option for basic email subscription forms
- Designed to be lightweight
- Suitable for beginners
Cons
- Advanced customization may require a paid version
- Doesn’t send newsletters
8. Icegram
Icegram is a WordPress campaign plugin that offers pop-ups, action bars, toast notifications, and opt-in forms. It can help promote your newsletter without relying only on a standard sidebar form.
Use its display formats to match your message to the page. A toast notification may work for a subtle reminder, while a full-screen pop-up may be more appropriate for a high-value promotion. Connect your forms to your email provider to collect and segment subscribers.
Pricing: A free (forever) version is available, with paid plans for additional campaign features can cost up to $229 per year.
Pros
- Offers several on-site campaign formats
- Supports forms, notifications, and promotional bars
- Can connect with email and CRM tools
Cons
- Some users may prefer a more visual drag-and-drop builder
- Advanced features may require a paid plan
9. Sleeknote
Sleeknote is a pop-up and on-site engagement platform with a focus on ecommerce conversion. It can help stores collect email subscribers, promote relevant products, and create targeted offers.
Its analytics and behavioural targeting features can help you measure which campaigns generate sign-ups or sales. Use it when you need a more advanced, conversion-focused tool and have the budget for a hosted platform.
Pricing: Sleeknote offers a trial and paid plans starting at $55 per month. It also offer a free 14-day trial. Check current traffic limits and feature availability.
Pros
- Provides ecommerce-focused pop-ups and targeting
- Includes analytics and campaign performance tools
- Supports product and offer recommendations
Cons
- More expensive than many WordPress-only plugins
- Requires a separate email platform for newsletter delivery
What Makes a Great Newsletter Plugin?
There are different factors to consider in order to call a WordPress plugin “great.” Usually, these factors are ease of use, reliable sending service, flexible customization, great automation features, maybe the availability of in-depth analytics, and, of course, the price. However, even if a plugin has all that available at a lower price, it all comes down to preferences and what you want in a plugin.
A blogger who sends a weekly article roundup may need a simple editor and post notifications. An online store may need WooCommerce integrations, automation, and segmentation. A membership site may need to synchronize roles and subscription data with an email platform.
Consider these factors before you choose:
- Email delivery: Determine whether the plugin sends through WordPress, an SMTP service, or a dedicated email marketing provider. For larger lists, a professional sending service is usually the safer choice.
- Subscriber growth: Look for sign-up forms, pop-ups, lead magnets, and integrations with your preferred email platform.
- Automation: Welcome emails, new-post alerts, abandoned-cart messages, and follow-up sequences can save time and create a more consistent experience.
- Segmentation: Send relevant messages by grouping contacts according to interests, purchases, membership levels, or website behaviour.
- Ease of use: Choose a tool with an editor and workflow your team can maintain.
- Integrations: Confirm compatibility with WooCommerce, form plugins, membership tools, learning management systems, and your email provider.
- Pricing: Compare the total cost as your list grows, including provider charges, plugin licences, add-ons, and sending fees.
- Privacy and consent: Use clear consent language, honour unsubscribe requests, and configure double opt-in where appropriate for your audience and legal obligations.
A strong email strategy also starts with a dependable website. Keep WordPress, themes, and plugins updated; use secure hosting; and make sure your forms load quickly on mobile devices. Explore these essential WordPress plugins for any website niche and other tools that can support a well-run site.
Once you have selected a plugin, begin with one useful offer and a simple welcome email. Then review your results and improve one element at a time. Consistent, relevant communication can help you build trust, return visits, and long-term customer relationships. For more ways to support your strategy, explore these content marketing tips for small businesses.
