7 Best Email Marketing Software for Small Businesses

On a worldwide level, there are four billion people using email. This insight alone is a staggering way to understand how important email marketing is.

In addition, a recent study found that 81% of marketers consider email newsletters one of the most effective forms of content marketing.

This highlights email’s continued relevance and importance as a communication and marketing tool, even in the age of social media and other digital platforms.

This HostPapa blog offers a list of the best email marketing software for small businesses, so let’s just right in.

How Email Marketing Amplifies Your Small Business

As we wrote in the beginning, email marketing can transform your business and help boost your customer retention efforts. It’s also a neat way to ensure your customers are always engaged with your website and products.

1. Brevo (formerly Sendinblue)

Brevo is your all-in-one solution. It’s like having a Swiss Army knife for email marketing that supports plenty of other tools for sales and chat tools, for instance.

Brevo CRM website

Even before rebranding to Brevo, this CRM platform was still user-friendly and offered features for email campaigns, transactional emails, and even SMS marketing

Small businesses love its affordability and versatility, and it even has a free version ready for anyone looking to try out its features before committing to a full-fledged plan.

2. ActiveCampaign

If you’re looking to supercharge your customer experience, ActiveCampaign is the way to go. 

ActiveCampaign CRM website

It goes beyond emails, incorporating automation, CRM, and sales automation so that you can support your shiny new eCommerce store or the small shop you’ve just created with our handy Website Builder

This tool is perfect for businesses that want to engage with their audience throughout the customer journey. ActiveCampaign also has a free trial to explore if you’re new to the field.

3. EmailOctopus

Simplicity at its finest. EmailOctopus is straightforward and budget-friendly, with a free plan and a Pro option for $8 per month.

EmailOctopus website

It’s perfect for small businesses just starting with email marketing. The drag-and-drop editor makes crafting beautiful marketing emails a breeze, even for beginners.

Then, it’s all about automating your process and figuring out how to get more subscribers to find out more about your business. 

What’s even more exciting is that you can analyze the results of your email marketing, and the platform also comes with plenty of marketing automation tools to complete its features. 

4. MailerLite

MailerLite is designed with simplicity in mind. That’s why it also comes with a free plan, just to get acquainted with all its features. 

MailerLite email marketing platform website

It offers a clean interface and intuitive features, making it an excellent choice for small businesses that want an easy-to-use platform without compromising on essential functionalities.

MailerLite is a fairly popular version, and stores, small businesses, and even bloggers use it. 

5. GetResponse

GetResponse is a fantastic all-in-one marketing platform, and it has gained popularity in recent years due to its online marketing efforts. 

GetResponse email marketing website

Besides robust email marketing, it offers features like landing pages and webinars. It’s ideal for small businesses aiming for a comprehensive approach to their online marketing strategy.

6. Mailchimp

Mailchimp is practically a household name in the email marketing world. It’s renowned for its user-friendly interface and creative templates.

Mailchimp email marketing platform website

Many companies use it, and it also comes with a free, albeit relatively limited, version of its platform.

Small businesses looking for a tool that’s both powerful and easy to navigate will find Mailchimp to be a perfect fit.

7. Omnisend

Omnisend caters to eCommerce businesses and has been pushing into the market even more profoundly in the last few months. 


It seamlessly integrates with various eCommerce platforms, offering features like automated product recommendations and cart abandonment emails. If you’re selling online, this tool could be your secret weapon.

Choosing the Right Email Marketing Tool: What to Watch For

Selecting the perfect email marketing tool for your small business is definitely a critical decision. Here are some key tips to help you navigate the sea of options and make the right choice.

Free Version or Trial

Before committing, ensure the tool has a free version (preferably) or offers a free trial. This allows you to explore the features firsthand, ensuring they align with your business needs. It’s a risk-free way to test the waters and see if the tool suits your workflow.

User-Friendly Interface

A tool should be user-friendly, especially if you’re new to email marketing. Look for an intuitive interface and a simple setup process. This ensures that you and your team can hit the ground running without a steep learning curve.

Customization and Templates

Check for customization options and a variety of email templates – this is especially useful for beginners in their email marketing journey. Your emails should reflect your brand, and being able to personalize them easily is a game-changer. Look for tools that offer flexibility in design without sacrificing ease of use.

Automation Capabilities

Automation is a time-saving feature that streamlines your marketing efforts. Ensure the tool allows you to set up automated campaigns, such as welcome emails, drip campaigns, and abandoned cart emails. This helps you engage with your audience even when you’re not managing campaigns.

Integration with Other Tools

Your email marketing tool should play well with others. Integration with other tools, like eCommerce platforms, popular social media or CMS platforms like WordPress, is essential for a seamless workflow. This ensures your email marketing efforts synchronize with your overall business strategy.

Analytics and Reporting

A good email marketing tool provides insights into your campaign performance. Look for features like open rates, click-through rates, and subscriber behaviour analytics. These metrics are invaluable for refining your strategies and understanding what works best for your audience.

Customer Support

No matter how intuitive a tool is, you may encounter issues or have questions. Check if the tool offers responsive customer support, preferably through multiple channels. This ensures you have a lifeline in case you run into any obstacles.

Email notification icon on top of keyboard


Remember, the best email marketing tool is the one that aligns with your business goals and makes your workflow more efficient. So ensure you’re well-equipped to choose a tool that not only fits your budget but also elevates your email marketing game. 

And if web hosting is needed to complete the pack, consider HostPapa. HostPapa’s web services, like shared web hosting and optimized WordPress hosting, among plenty of others, can become your business’s best friend and shape your company’s future in almost no time. 

Last modified on: May 7th, 2024

Categorized as Email

Loukas is a technology enthusiast. He enjoys writing content for a crazy amount of topics, and he is a music fan who loves playing the guitar and occasionally shooting photos and videos professionally.

decorative squiggle

Skyrocket your online business with our powerful Shared Hosting

Shared Hosting from HostPapa is suited for all your business needs! No‑risk 30‑day money‑back guarantee. 99.9% uptime guarantee. 24/7 support. Free setup & domain name.†

Related Posts

HostPapa Mustache