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HostPapa Blog / Posts tagged "lead strategy"
A Beginner’s Guide to Growing Your Business with Lead Magnets
15 Jul

Video: Beginners’ guide to lead magnets
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Some companies gather prospects’ contact information by offering them something they’ll find valuable, like eBooks, exclusive content, freebies, discounts, and much more. These are known as lead magnets. In this video, we’ll explain how to create a quality lead magnet and how it can help you grow your business. You can also read the full blog post here. https://youtu.be/AEYkewkkbfI ...

A Beginner’s Guide to Growing Your Business with Lead Magnets
27 May

Infographic: Beginners’ guide to lead magnets
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Lead magnets are those "freebies" that brands provide access to after visitors submit their email address. Think of lead magnets as an essential type of assets that allow you, as a brand, to build your email lists, position yourself as an expert in your field, and, ultimately, increase your sales. Check out this infographic and grow your business with lead magnets. For the detailed guide, check out our full blog post here. Click on the infographic to view the full image. ...

A Beginner’s Guide to Growing Your Business with Lead Magnets
3 Apr

A Beginner’s Guide to Growing Your Business with Lead Magnets
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Every customer is, in the beginning, a potential customer, otherwise known as a lead. It stands to reason that getting more leads will result in new customers, but how can a small business attract leads? That's one of the primary goals of online marketing. Collecting the email addresses of potential customers is the first step in many proven-effective strategies, and a common approach involves a marketing tool known as a "lead magnet." In this article, we'll cover what lead magnets are and how they can help your business, go through a couple...

7 tips to get more leads from your website
20 Sep

7 tips to get more leads from your website
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This is a guest post by Alisha Shibli Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  Having a website that isn’t optimized to generate leads is a recipe for business disaster. Generating leads is far from being as simple as a “click here” button through which users come to the homepage of your website. Getting new leads requires a strategic approach. The journey usually starts when...

Free Giveaways To Generate Leads
23 Jul

How to Generate Leads with Giveaways
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According to Robert Cialdini, author of Influence: The Psychology Of Persuasion, people feel obliged to return a favor or a gift they receive from someone. He calls this the principle of reciprocity. That’s why you see Chinese restaurants offering free fortune cookies, bakeries giving out free samples, and dentists providing complimentary toothpaste. The idea of reciprocity applies to the world of internet marketing too. Giveaways play a key role in convincing people to provide their contact details, and that’s the first step in generating leads. A giveaway is something offered to website visitors...