Managing a small business and a website can sometimes feel both challenging and time-consuming. However, there are specific tools that can make it easier and more cost-effective, so you can focus on what you do best. In this article, we are going to discuss some of the best tools available to small business owners.
WordPress is the most popular content management system for creating websites. This CMS is well supported and has been around since 2001. The best part about WordPress is that it’s free. For small businesses, WordPress allows you to build a website without having to hire a developer or designer.
That being said, some of the world’s best developers and designers have produced WordPress themes and plugins to provide professional aesthetics and custom functionality to your site.
The WordPress dashboard makes it easy for you to quickly change the look of your website, add or update new content, or integrate new plugins.
2. G Suite
G Suite for Work (formally known as Google Apps) is a collection of tools created by Google. We like to refer to G Suite as a cloud productivity suite as Google is providing a package of cloud-based apps aimed at increasing teams’ performance and productivity.
Some of the more popular apps included in G Suite are Gmail, Google Docs, Google Drive, and Google Calendar. G Suite is incredible because all the apps seamlessly work together. If you want to learn more, check out one of our previous articles on the subject, G Suite: A Flexible Toolkit for Small Businesses.
A cPanel or control panel is a Graphic User Interface (GUI) that makes website and server management easier. You can do many things with cPanel, but as a small business owner, you’re most likely to use cPanel to install and publish a website, create email accounts, and manage domains. Also, cPanel can help you install third-party applications like WordPress and facilitate server maintenance, updates, and backups.
4. Website Builder
A website builder is a great way to create a beautiful website without necessarily having the technical skills. And it comes together with your hosting plan. Similar to WordPress, you’ll benefit from professionally designed templates that don’t require you to invest in a website designer. A website builder will provide a visual editor and is an excellent choice for those who don’t have the time to learn web design.
5. Google Analytics
Google Analytics is a free web analytics service that lets you measure your advertising and track users as they move from page to page and interact with your website. Google Analytics allows you to gain valuable insights to optimize your web pages and marketing campaigns for better ROI. It is the most popular web analytics service and integrates with a ton of other third-party apps.
Google Analytics will give you the information needed to get the most out of every dollar invested in marketing on your website. Once installed, Google Analytics is easy to use and will save you a bunch of time on guessing what’s working on your website.
Yoast SEO is a WordPress plugin that automates many technical optimizations for a website. While the plugin does not replace a knowledgeable SEO, it makes it much easier to optimize the critical components of a site without an expert.
Yoast SEO not only helps you improve technical aspects of the website, but it enables you to optimize the content by prompting you to focus on specific keywords, add internal links, title tags, and meta descriptions. These are all things that need to be added to each page to fully optimize and have the best chance of ranking in the search engines.
A small business that doesn’t have an internal marketing team would greatly benefit from using a plugin like Yoast. There is both a free and a premium version; however, the free version has most of the main functionality. And a little secret: SEO experts use Yoast too.
7. Social Media Scheduling
Social media scheduling tools allow businesses to plan and schedule social media posts, as well as to measure and report on performance. There are plenty of options to choose from! Some popular options include Hootsuite, Later, and Buffer.
They will publish to your social media platforms automatically. You just have to prepare your social media texts, visuals, and links, schedule your posts, and your planning tool will take care of the rest.
It’s basically like having a social media assistant who shares your posts precisely as you want and when you want. Social media planning tools save a business the time of having to go into each social media platform and post in real-time.
8. Email Marketing
Even now when digital marketing involves so many components, email marketing continues to be one of the leading communication channels when promoting products and services. Why? Well, the benefits speak for themselves: improve brand awareness, create loyalty, and, of course, increase sales.
Think about this: the average open rate for a welcome email is 82%. That could be your golden ticket right there, as you can include specific information to inform your potential client and then persuade them to buy your product/service.
Luckily, there are many available platforms for email marketing, that can help you create amazing layouts for your email messages, segment your audience, do A/B testing, and provide great insights.
Here’s what you can expect with a good email marketing tool: some of them offer free trials, the capability to send newsletters, a wide array of email templates, social media integrations, and email scheduling. When using email marketing software, you’ll also be able to automate your marketing workflows and track your stats.
There are many options available, including Constant Contact, Sendinblue, ConvertKit, and MailChimp. You can choose between paid plans and, on some occasions, free ones, so how much you’ll invest in this is entirely up to you (and your business needs).
Start with an email marketing platform, communicate with your audience, and then don’t forget to look into ways of optimizing your efforts.
Focus on Your Business
There you have it!
These are just a few top web management tools for small business owners but they’re a great place to start from. Understanding what your business needs are and then choosing the best tools will help you save money and time while ensuring your brand and online presence are growing.