The Black Friday season always feels packed with exciting deals and plenty of surprises from your favourite eCommerce stores, manufacturers and, of course, web hosting providers.
It’s no surprise that HostPapa’s Black Friday promo includes a whopping discount of up to 90% for all of you who do not currently have your websites with us!
Or, if you’re an existing client, you can also get some sizable discounts in your inbox.
For online stores, blogs, or freelancers looking to boost their organic traffic, search engine optimization is crucial, and what better time to optimize it than the Black Friday season – where everyone searches for discounts in the vast wilderness of the internet?
This blog will serve as your seasonal guide to the best SEO strategies to boost your website’s visibility!
- What is an SEO Strategy?
- Why Is Black Friday a Great Time to Boost Your SEO?
- Our Best SEO Strategies, Just In Time For Black Friday
What is an SEO Strategy?
Ready to tackle the first big question?
Search engine optimization (SEO for short) makes a website more visible on search engines, including Google, Bing, and Yahoo.
The main goal of SEO is to improve a website’s ranking in search engine results pages (commonly known as SERPs) for specific keywords or/and phrases relevant to the content and services offered on the site.
A crucial component of your keyword strategy is creating a comprehensive list of all significant keywords you want to rank for.
An SEO strategy is essentially a plan that outlines the steps and tactics to be employed to achieve better search engine visibility. It combines on-page and off-page techniques to optimize a website for search engines. Let’s list some additional key components of an effective SEO strategy:
- On-page optimization: This involves optimizing individual web pages to make them more search-engine-friendly. It includes optimizing content, meta titles, meta descriptions, header tags, and images.
- Content creation: Developing high-quality, valuable, and relevant content that not only caters to your audience but also helps you rank for target keywords.
- Technical SEO: Ensuring that your website’s technical elements, such as site speed, mobile-friendliness, and site structure, are optimized for both search engines and users.
- Tracking and analysis: Regularly tracking your website’s performance through tools like Google Analytics and Search Console and making data-driven adjustments to your strategy.
Why Is Black Friday a Great Time to Boost Your SEO?
Now, you may wonder, why is Black Friday a great time to focus on SEO? It’s a straightforward answer, and we suspect you may have a feeling about it.
Numerous factors play a significant role in achieving certain goals, whether it be increasing sales as a freelancer or eCommerce store owner, or expanding your online community as a blogger or influencer.
So, here are the top reasons why Black Friday is an excellent time to focus on your SEO:
Increased Online Activity
During Black Friday, consumers flock to the internet in search of the best deals and discounts from technology to gadgets and software.
The spike in online activity provides a golden opportunity to attract a larger audience to your website. Shoppers are actively looking for products and information related to Black Friday, meaning well-optimized content can capture their attention.
High Purchase Intent
Black Friday shoppers are often highly motivated to make purchases. They’re actively seeking products and are more likely to convert into customers – and this is true for your business.
By optimizing your website for Black Friday-related keywords, you can tap into this heightened purchase intent and drive more sales.
While Black Friday is a short-term event, the SEO efforts you invest in during this time can yield long-term benefits.
The content you create, the backlinks you acquire, the link building (and internal links) you’re creating, and the improvements you make to your website can continue to drive traffic and boost your rankings even after the Black Friday rush subsides.
This is especially true when you create more evergreen content that can stick with more people for longer periods as they search for it organically.
Organic searches will have a bigger effect on your reputation and make users more likely to buy products from you if you have enjoyable content for them to read.
Our Best SEO Strategies, Just In Time For Black Friday
After reflecting on the benefits of Black Friday for your business, let’s delve into the more practical steps you can take to leverage this opportunity within your industry or niche.
As Black Friday (and Cyber Week) approaches, it’s crucial to take advantage of the surge in website traffic by creating more content and effectively promoting your sales.
1. Ensure Your On-Page SEO Works!
Your website might be showing on search engines, but how well-optimized is it for them?
You can tell by doing a quick test with Google’s PageSpeed Insights or manually checking your content. This includes using relevant keywords in titles, headings, and meta descriptions.
Pay attention to your site’s loading speeds, mobile-friendliness, and overall user experience. Proper on-page SEO can significantly impact your site’s ranking and visibility, and it’s a part of Google’s Core Web Vitals.
2. Keyword Research and Optimization
One of the foundational steps in any SEO strategy is thorough keyword research. Identify relevant Black Friday keywords and phrases that potential customers will likely search for.
These might include terms like “Black Friday deals,” “Cyber Monday discounts,” and specific product-related keywords.
Once you’ve identified these keywords (based on search volume – visible with a simple Google search), optimize your website’s content, including product descriptions, blog posts, and landing pages, to incorporate them naturally.
Understanding the search intent of your target audience today is essential for creating successful digital marketing strategies with a positive impact on future campaigns.
3. Keep the Quality Flowing
Content is king, and during Black Friday, the quality of your content can set you apart.
Develop an engaging and informative blog post, for example, that not only showcases your products and promotions but also provides value to your audience.
Except for blog posts, you can use your imagination to craft web pages, guest articles, and product descriptions that are not only keyword-rich but also genuinely helpful. High-quality content can attract organic traffic and keep visitors engaged.
4. Add (More) Hooks
A hook is a compelling element (be it a text or an image) that grabs the reader’s attention and keeps them engaged. Whether this is a captivating headline, a thought-provoking question in the title, or a unique angle on a topic, hooks are essential for retaining your audience’s interest.
For example, you could use headlines like “Unmissable Black Friday Bargains” or “The Ultimate Guide to Black Friday Shopping“. If you operate an online store, creating a post on your blog or social media page featuring your top-rated products can have a positive effect on your audience.
5. Link Building
Building high-quality backlinks is a critical SEO strategy. Reach out to colleagues, bloggers, and influencers in your niche to secure links for your content.
Offer them an opportunity to be featured in your Black Friday content in exchange for a backlink to your website. Collaborations like this can enhance your site’s authority and help it rank higher in search results.
6. Email Marketing for SEO
To maximize the success of your Black Friday sales or exposure, all you can do is leverage your email marketing campaigns.
Writing persuasive emails that showcase your promotions and linking them to relevant pages on your website gives your subscribers the right motive to visit your landing pages and make purchases.
Not only can this strategy increase traffic to your website, but it can tremendously help foster a relationship with your subscribers and encourage them to return for future sales.
Engaging with your audience in this way, you build trust and credibility, ultimately leading to greater success for your business.
Wrapping Things Up
These strategies in the lead-up to Black Friday can significantly improve your website’s visibility and help you capture the attention of eager shoppers.
Remember that a well-planned and executed SEO strategy can have a lasting impact beyond the Black Friday rush, ensuring a successful holiday shopping season.
Of course, there’s Cyber Week following the Black Friday craze, and you can leverage that as well to make a lasting impact in your community with search queries tailored for that purpose.
During Black Friday, millions of people in the US and worldwide are shopping online, so there’s a bigger window to increase sales. That’s why incorporating all the tips mentioned above in your SEO strategy can be a helpful seasonal reference to have on hand.
If we were to pick one, perhaps the most significant element from our list, it would be to conduct keyword research based on your target audience first, before even beginning to fine-tune your website.
Your SEO is now on track, but what about your web hosting? For the most reliable web hosting packages, check out HostPapa’s Black Friday sales and make a lasting impact.
Head over to our blog to read more exciting articles like this one!