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7 Sep

How to Start a Fashion Blog From Scratch

(Last Updated On: September 7, 2022)

Starting a fashion blog is a great way to express and share your unique style with others. It involves immersing yourself in a popular fashion niche and posting fresh takes and style updates that keep readers coming back for more.

Do you want to know how to start a fashion blog and make money? If you’re interested in creating a fashion blog, this article will get you started. It covers the importance of finding your fashion niche, covers revenue potential, and discusses what goes into a fashion blog. We’ll address how to get your blog on the internet and cover blog promotion strategies, monetization opportunities, and more. If you’re ready to start sharing your love of fashion with the world, read on!

What Is a Fashion Blog?

A fashion blog is a website with fashion-related posts published to address the interests of a specific audience. Successful fashion blogs typically focus on a unique style and have a unifying aesthetic permeating the content. Great fashion blogs balance specificity with broad appeal, reflecting a pin-hole view of the fashion world while still appealing to a large group of people.

Fashion blogs thrive on visitor engagement. By providing useful content and making promotion a top priority, fashion bloggers earn large, loyal followings, which allows them to take advantage of countless monetization opportunities.

When readers search for a certain type of clothing and accessories, an actively managed fashion blog’s content, SEO-focused as it is, will ensure a top spot in search results. When readers arrive at the site, either from a social media post or a web search, readers are drawn in to explore the content. 

Why You Should Start a Fashion Blog

When you’re passionate about fashion, you want to share your enthusiasm with others, and a fashion blog is a perfect platform. A fashion blog allows you to explore the type of fashion you’re drawn to, influence readers with your sense of style, and make money doing what you love.

Fashion blogs with huge readership offer visitors a unique fashion approach. Their content is more than current – it has an up-to-date feel that seems predictive of fashion trends rather than a reaction to them. Here are a few examples of blogs with that kind of impact:

All fashion blogs share one trait – at the helm is a style expert with boundless enthusiasm for fashion photography, writing about fashion, and marketing. Running a fashion blog can be fun and make you a lot of money, as we’ll discuss in the next section.

Is Fashion Blogging Profitable?

What makes a fashion blog successful? Bloggers use two metrics to measure success: reader engagement and revenue. One can’t happen without the other, so winning fashion bloggers publish great content, promote it vigorously, and take a strategic approach to monetization. 

The more traffic a blog gets, the more money it will make. With a large readership, a percentage of followers can be expected to interact with ads or buy promoted products. Money-making fashion bloggers seek retailers and designers to advertise on their blog, partner with boutiques to market the clothing and accessories they blog about and sell ad space.

Profitable fashion blogs are run by people who focus equally on reader engagement and revenue. They create content that delights readers and then capitalize on the resulting engagement. Great content is crucial, and in the next section, we’ll discuss what goes into a fashion blog.

What Should Be Included in a Fashion Blog?

The content of your fashion blog should be image-heavy with an eye-pleasing design. You should develop a unique voice in your posts and figure out the right balance between information, entertainment, and marketing.

You’ll need to post frequently and on a regular schedule. To effectively engage your target audience, you should plan to update your blog at least once a week, but ideally, post three or four times per week.

The topic of your posts will depend on your niche, a subject we’ll explore later. Now, let’s focus on a couple of other pages you’ll need to complete your blog website.

Your fashion blog should have an About page. It’s where visitors can learn about you and your connection to the fashion niche you write about. Your About page is a part of your website that can greatly impact reader engagement and help you promote your fashion blog.

Include a brief bio that proves you’re a credible style source, offers authentic details about yourself, and links to your most effective social media platform. The information should feel personal, give readers a sense of who you are, and let them know you’re eager to engage.

You’ll also need a Contact page. There are WordPress plugins, like Contact Form 7, for example, that make it easy to create a form that will encourage visitors to provide their email address.

These static pages are easy to create. Most themes include the templates you’ll need, and default menus typically include About and Contact links. 

What readers will expect most from your blog is leading-edge fashion ideas published consistently. Complete coverage of your niche or a primary emphasis on monetization is not an initial requirement – you’ll grow your content over time, and as your readership increases, so will your opportunities to make money with your blog. 

What Do You Write in a Fashion Blog?

What you write about in your fashion blog depends on your chosen niche. Choosing that niche can be tricky because you have to find the point where current fashion trends intersect with your aesthetic.

As a fashion enthusiast, you may regularly consume the content of blogs covering a huge range of style niches. Rejoice! That thoroughly enjoyable hobby is the same task you’ll need to accomplish to find your blog’s fashion niche. Targeted searches and a survey of popular fashion blogs should give you a good idea of what style-focused blog readers are most interested in.

Once you understand the topics covered in popular fashion blogs, you must select one that aligns with your fashion interest and personal style. It’s important to pick a lane – vintage, modern, couture, DIY, accessories-focused, fashion on a budget – there are countless fashion niches you could adopt. It’s important to choose one with a fairly narrow scope and focus on it intensely in your posts.


How Do I Create a Successful Fashion Blog?

Popular blogging platforms and affordable web hosting make setting up a fashion blog easy. The following sections describe the steps you’ll need to take.

Pick Your Blogging Platform

There’s a wide range of blogging platforms available, offering a common feature set that includes a content editor, design templates or support for themes, SEO tools, and ways to extend your blog’s features with third-party apps. What makes some blogging platforms stand out is their inspired approach to providing those features while keeping rates surprisingly low.

Some platforms limit your flexibility, lack useful capabilities, or are too expensive. The most turn-key solutions, which include hosting and offer cookie-cutter blog sites, may seem attractive, but they’re not cost-effective, and the blog site you’ll end up with will be far from unique.

The best option for bloggers who want the right combination of flexibility, simplicity, and low cost is WordPress.org. This solution doesn’t include hosting or a domain, but the wide availability of WordPress web hosting makes that a nonissue.

WordPress is the world’s most popular content management system (CMS), providing a simple framework to design, publish, and manage a website. It supports thousands of professionally created themes, many designed specifically for blog sites.

As a web-based CMS, WordPress allows you to manage your site from anywhere. WordPress offers a variety of site-building options, with sophisticated drag-and-drop tools that require no coding experience, plus there are numerous plugins and integration options. WordPress is the perfect blogging platform for users with any web design experience.

Choose a Web Hosting Provider

Some blogging platforms include web hosting, but the best choice, WordPress.org, requires self-hosting. Due to the CMS’s popularity, many hosting providers have full-featured service offerings built around WordPress.

HostPapa, for example, offers low-priced hosting plans that feature a one-click WordPress setup and include free domain registration, a free standard SSL certificate, unmetered bandwidth, and ample resources. Perfect for bloggers, HostPapa’s plans also include world-class support, free training, and a collection of features that make creating and managing your blog easy.

Choose Your Hosting Plan

When you explore the web hosting market, you’ll find low-cost shared hosting plans where one computer runs many websites. It’s the most affordable type of hosting and is ideal for your blog. The best shared hosting plans are built around WordPress, with low pricing and great feature sets designed to attract new customers. Low introductory rates are limited to the first year only, as are offers of a free domain and SSL certificate.

Look for a provider that offers a rate that’s initially under $5 per month and renews for between $10 and $15 per month. The plan should include free domain registration, a free SSL certificate, and web space and bandwidth allotments that support your blog content and traffic. In a market populated by good WordPress hosting providers, some are great. For example, HostPapa has plans that include everything described above, plus world-class support and free training.

Buy a Domain Name for Your Fashion Blog

Choosing the right domain name is important for creating a memorable online presence. Ideally, your domain name will be the same as your blog name – if you have a short, impactful name for your blog, using that name as your domain name will help you create a consistent brand identity.

You can get your domain name registration through your hosting provider. While you’ll probably be offered the first year of domain registration for free, there’s an annual fee you’ll have to pay to keep your domain name. Expect to pay between $10 and $15 a year.

Select Your Fashion Blog Theme

There are hundreds of blog-focused WordPress themes, so finding the right one for your fashion blog should be easy. Check out the fashion blog themes featured on WordPress.org, many of which are free, and you can find great, affordable blog themes on the ThemeForest website.

Fashion Craze

Fashion Craze has a clean, modern design that gives you a fast-loading website and beautiful pages that your readers will love. There’s a free version, and this theme is mobile-friendly, designed for SEO, and completely customizable, with support for custom headers and a two-column or full-width layout.

Presto Fashion Blogger

The Presto Fashion Blogger has a feminine design perfect for fashion blogs. Its page layouts are responsive and SEO-friendly, and this theme has broad support for social media integration. A free version of the Presto Fashion Blogger and a $59 Pro version unlocks advanced features.


The Glossy theme has features that fashion bloggers love. It’s mobile-friendly, SEO optimized and gives your site an easy-to-navigate layout that looks fantastic. A license to use the Glossy theme costs $39. 

The Styled Blog

With an eye-pleasing design that highlights your photos and supports video content, the Styled Blog theme, which is free, is ideal for fashion bloggers. It was designed to help get your blog to the top of search rankings, let you engage with readers on social media, and encourage readers to reach out to you.

Fashion Freak

The Fashion Freak theme’s image-friendly layout and support for high-resolution photos make it great for fashion blogs. It’s customizable, flexible, and responsive. If you decide to go with the Fashion Freak theme, you can choose between a full-featured free version of a modestly priced pro version.

Anymags Blog

Anymags Blog is a free theme with all the elements needed for your fashion blog. There are social media icons, functional sidebars, and customizable widgets to highlight featured posts and social icons. An adaptable top-level menu, slider, promotional banner, and more let you create the right look and functionality for your fashion blog.


In addition to having an eye-pleasing layout that’s great for fashion images, the Noemi theme includes loads of features that make managing your fashion blog easy. The license to use this theme is $49. Twelve different blog layouts, two types of headers, full-width or column layouts, a slider, a carousel, and other great features give you the flexibility to make your blog amazing. 


With a clean, balanced layout, the $49 Applique theme delights readers, presenting easy-to-navigate content in an extremely engaging way. This theme offers incredible customization features so you can make sure your blog perfectly reflects your style.


The inFashion theme will make your site stand out. This theme’s responsive design will make your blog content look good on any device. For a modest licensing fee of $39, you get incredible control over your page layout, colour scheme, and fonts, plus there are share buttons, social media widgets, a contact form template, and more.


Licensed at $49, the Falive theme is not cheap, but it has a fresh look that will get your fashion blog noticed. Falive lets you choose from multiple layouts and makes post management easy. This theme features five header options, social media icons, a configurable popup that recommends related posts, and more.

Fashion Pin

Taking design cues from Pinterest, the Fashion Pin theme makes social media-loving trend followers feel at home. There’s a free version and a pro version of the Fashion Pin theme – both allow bloggers to customize their site’s look and feel with a limitless colour pallet.

Launch Your Fashion Blog on WordPress

With a great hosting provider, launching your blog should be painless. Using the top provider HostPapa as an example, here’s how easy it can be to start your fashion blog:

  1. Select your hosting plan. When you access the HostPapa website, you’ll see a range of competitively priced hosting plans. The Starter plan lets users run a single website and comes with free domain registration, a free standard SSL certificate, and 100 GB of storage. That’s a perfect hosting plan for fashion bloggers.
  2. Enter the domain you decided on. This happens early in the signup process – the provider must validate your selected domain name. You’ll get the chance to verify that the domain name is available and see the price.
  3. Enter personal information and billing details. You’ll see the total price for the selected service period, plus what you’ll pay for domain registration, an SSL certificate, and any selected add-ons, as applicable.
  4. Access WordPress. HostPapa’s Starter plan offers a one-click WordPress setup, so getting your WordPress workspace up and running is incredibly easy.
  5. Install your WordPress theme. With your selected theme installed, you’ll see your fashion blog come to life. You will be able to add your static content, begin exploring how to create and manage posts, and start tweaking the layout, so your blog looks exactly how you want it to.
  6. Install WordPress plugins. Extend the functionality of your blog with WordPress plugins like 

Yoast SEO to improve your ranking in search results. Jetpack enables social media sharing and provides site performance statistics. There’s also Contact Form 7, which makes it easy to create a form that encourages visitors to become followers.

  1. Set up Google tools. Google Analytics Dashboard tracks useful site statistics, and the Google Search Console is a must-have tool for keyword research.
  2. Publish your initial content and promote your blog. With your website set up and ready for content, you can publish your initial posts to let the world know about your new fashion blog.

Setting up a blog website is incredibly easy when you choose a top-tier hosting provider. If your planning is thorough, the day you decide to launch your blog should be fun and stress-free.


Create A Content Plan for Your Fashion Blog

Posting regularly is crucial for fashion blogs. If your posts are infrequent or sporadic, repeat visits to your site will be rare, and you’ll have trouble gaining loyal readers.

Here are some tips for creating a solid content plan for your fashion blog.

  • Set a publishing schedule: Your readers will appreciate seeing a new post from you on the same days each week. A predictable flow of content engages visitors and keeps them interested in what you’ll publish next.
  • Plan a couple of months out: A one- or two-month content schedule will keep you aware of all the new content you have to create and help you stay ahead of the game. 
  • Plan for required images and video: All your posts will require photos, video, or both. Having pictures and videos ready on the day you want to publish requires foresight, so capturing those requirements for all planned posts is smart.
  • Predict your readers’ interests: Always gather information about fashion trends and identify the topics that will be most popular among your readers. Use that information to decide on new posts to include in your content plan.
  • Get inspiration from other blogs: If you follow other fashion blogs, they can be a great source for ideas about what to post on your blog. The content of high-profile blogs can reveal a lot about fashion trends in your niche.
  • Plan social media posts: For every new post you have scheduled, you should write a related social media post. Giving your social media followers a heads-up about your new post will help drive them to your blog.

Creating a content plan is the best way to stick to a publishing schedule. Working on your content plan will also spur you to consider what your readers want to see in the coming months and remind you to plan for seasonal shifts in the styles you post about.

Set Up Google Tools

When you run a fashion blog, you must use Google Analytics and Google Search Console. These tools help optimize your site and attract more new visitors. 

Use Google Analytics to track blog traffic. You can see which of your posts has the most views, find out the average amount of time readers spend on your pages and get access to data about how many people came to a page from outside of your site. You can use the information from Google Analytics to adjust your content plan, so you’re publishing the kind of content readers are most interested in.

Use Google Search Console to monitor and maintain your blog site’s presence in Google Search results. This tool can verify that Google can find your site and crawl its contents. Search Console helps troubleshoot responsive design issues, fix indexing problems that can hurt your SEO, gives you valuable traffic data, and sends you an alert when there’s a problem with your website.

Use these Google tools frequently to ensure your fashion blog delivers an incredible user experience and attracts as many readers as possible.

Promote Your Fashion Blog

By using social media to engage with a community of people who love your style, you’ll create a compelling online presence for your blog. In this section, we’ll cover the use of social media and five other great ways to promote your fashion blog. 

  • Social media: You should make your social media posts look as good as your blog content. That way, your social engagement will reflect your blog’s aesthetic and have the same power to draw people’s attention as your posts do. By managing an account on Facebook, Instagram, and Pinterest representing your fashion blog, you’ll define a unified brand image and give your blog a strong online identity that lends legitimacy to your content. You should post regularly, encourage people to visit your blog, and respond to all comments. Every time you post on your blog, there should be a corresponding social media post to let followers know about it.
  • SEO: Search engine optimization ensures that when people search using keywords related to your content, their search results will include a link to your blog. Your post titles and topic headings should contain keywords that aren’t too generic. People searching for “floral skirts” will get many search results, and your blog may not be one. However, if your keywords are “mid-length floral high waist a-line skirt,” your post will show up for everyone with that specific interest, and those who click the link will be delighted to find a blog that has exactly what they were looking for.
  • Share buttons: Your blog should make it easy for readers to share your posts. By prominently displaying a share button with each post, you’ll encourage visitors to send a link to one of their friends and, in the process, promote your fashion blog to a potential new follower.
  • Email outreach: Followers and new readers should be encouraged to sign up for your email newsletter. Make your emails as engaging as posts. Avid followers will appreciate your content in email form, and less active followers will get a gentle reminder that they should regularly check in with your blog.
  • Guest blog posts: Reciprocal guests posting with another fashion blogger is beneficial for everyone involved. Both bloggers get the attention of a new audience, and the followers of both blogs are treated to a new fashion perspective. You should swap guest posts with a blogger with a large audience and occupy a fashion niche related to yours but not an exact match. Your guest-post collaboration should be complementary, not competitive.
  • YouTube channel: Nothing showcases clothes and accessories like an attractive model in a cool setting. Think slow-motion video and trendy house music. A series of lookbook videos can earn you a lot of new blog followers. Creating a YouTube channel and regularly posting new videos can enhance your fashion blog’s visibility and increase opportunities to generate income through ads.

By engaging your target audience, you’ll be part of a community of like-minded fashion enthusiasts, with many opportunities to attract new readers and entice current followers to visit your blog more frequently. Also, focus on SEO, email marketing, and encouraging readers to share your content. With a multipronged approach to promotion, your blog will gain a lot of loyal readers fast.

How Do You Monetize a Fashion Blog?

Do you want to make money with your fashion blog? There are several ways to do it.

  • Sell ad space: Google AdSense lets you identify ads that are related to your content or will be of interest to your audience and display them in your blog’s ad space. This can be an excellent source of passive income.
  • Get paid for product mentions: Reach out to retailers who will benefit from your content. Publish a post that highlights their products and, in an email pitch, link to that post. Provide details about the audience you reach through social media and your fashion blog.
  • Find designers who want to increase their exposure: You can partner with an up-and-coming designer, using your platform to highlight their clothes or accessories for a price. 
  • Partner with boutiques: Retailers that sell the clothing and accessories you blog about may be open to a partnership that will increase your blog’s profitability.
  • Try affiliate marketing: Affiliate marketing is a way to make referral commissions by including links in your posts to promote products. The affiliate handles the marketing – you must encourage your readers to click the link. You’ll make money for every new customer you help the affiliate get. Amazon Associates is a good place to start, and you can seek niche-specific fashion products and brands with an affiliate program.
  • Use your email list: Most monetization strategies you pursue will benefit from a large audience you can regularly connect with through multiple channels. Sending a monthly newsletter allows you to promote your offers and target a subset of your readers who are most likely to respond.

Making money with your fashion blog is doable right from the start, and after your blog gains traction, you can use it to create multiple income streams.

Start Your Fashion Blog Today!

As we’ve shown in this article, starting a fashion blog requires enthusiasm and significant planning. Figuring out the right fashion niche to cover is hugely important, you’ll need to promote your blog from Day 1, and you should always be focused on ways to monetize your blog.

While those steps may be challenging, the technical side of getting your blog on the internet shouldn’t intimate you in the least. If you choose a great provider and a WordPress-focused hosting plan, it will be incredibly easy! In a field of competitive WordPress hosting providers, HostPapa stands above the crowd, offering low-priced, full-featured plans, world-class support, and free training that makes starting a blog a breeze.

What are you waiting for? Start your fashion blog today!

Tim Mattson

Tim is a freelance writer focused on helping people achieve their business goals through digital marketing.

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