Christmas decorations span from colourful street lights to pretty digital decorations on your shiny website.
Web design is constantly changing, and many website administrators and web designers are coming up with new ways to make their websites and page elements stand out more.
The festive season is a perfect chance to infuse some holiday cheer into your website, be it a blog or a thriving eCommerce platform. Your potential holiday customers will undoubtedly appreciate the effort and gravitate toward your site for their shopping needs!
This blog explores the best festive website design tips for the holiday season, so stay put as we go through them!
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Why Decorate Your Website?
There are plenty of reasons, but first and foremost, let’s talk about what has motivated more businesses to enter that path.
Since the recent 2019 pandemic, some surveys have showcased that many companies have transitioned into the digital space by building their online presence – be it a beautiful website from scratch using a Website Builder or with the help of some knowledgeable web designers.
Decorating your online space with some engaging website elements brings various advantages for holiday shoppers:
- User engagement is through the roof: We all know that an attractive website design can attract more visitors to your site, just like how holiday decorations can bring in more people.
- Reflect a unique brand personality: Adding seasonal elements to your website, such as holiday themes, can evoke a sense of warmth, relatability, and dedication to staying current. This can ultimately enhance your brand image and create a more positive impression on visitors.
- It also builds customer loyalty: A decorated website aligns with the festive mood of your visitors. Once they subconsciously realize this, they can stick to your brand and return for more after the holidays.
Top Festive Website Design Tips for the Holiday Season
Our list includes the top web design tips that will boost the holiday spirit of your site. This includes colours, holiday-themed images, special holiday items, and many more. So, continue reading to learn more about them.
Festive Holiday Colours
Getting ready for the holiday rush? A perfect way to kick off the holiday season is by changing the background colour of your website.
While white space is vital in web design on its own, it’s crucial to add that holiday cheer somewhere, and the background is the perfect place to do so.
Ensure the white space on your site is adequate. But also check that your holiday colours don’t overpower your site and that they complement your existing design elements.
Holiday-Themed Images
Use some of the images you’ve already published and add some holiday cheer to them.
Updating the images on your website pages is a great way to refresh the look and feel of your website. This can be done by replacing old images with new ones or by resizing and optimizing existing images to improve page load times.
On the other hand, using CSS code can help you adjust the layout, colour, and other visual aspects of your website without changing the underlying content.
With CSS, you can create custom styles for different elements on your pages, such as headings, paragraphs, and buttons, giving your website a unique and professional look.
Use Holiday-Themed CTAs
When creating digital marketing campaigns during the holiday season, it can be effective to use holiday-themed calls-to-action (CTAs) in your content.
This can help to capture the attention and interest of your target audience and can make your campaigns feel more relevant and timely.
Examples of holiday-themed CTAs might include “Deck the Halls with Savings,” “Shop our Festive Collection,” or “Give the Gift of [Your Product or Service] this Holiday Season.”
By incorporating these types of CTAs into your marketing campaigns, you can help to increase engagement and conversions among your audience.
Keep Holiday Decorations on Your Website Under Control
Here’s a golden design tip! While adding more design elements to your website during the holiday season, you must keep them under control and not overdo it.
Adding too many design elements can make your website look cluttered and unprofessional, which can be a turn-off to your visitors.
So, while it’s perfectly fine to add festive imagery to your web pages, be mindful of how much you add and make sure it doesn’t distract from the main focus of your site.
Holiday-Specific Landing Pages
Decorations can be done on your existing content, but you can also create unique web pages with seasonal content to go along with your holiday sales.
As the holiday season approaches, eCommerce stores can benefit from creating holiday-specific landing pages.
For instance, you can create dedicated landing pages for your holiday sales featuring festive graphics, themed products, and special offers. This can help you capture the attention of potential customers and encourage them to make a purchase.
Advocate for creating dedicated landing pages for holiday promotions or events.
Provide tips for designing landing pages that align with the festive theme.
Add Holiday Cheer Into Existing Articles
Another cool way is integrating your holiday cheer into existing articles during holidays.
This could include adding images, videos, or interactive elements that reflect the holiday cheer.
By doing so, you can create a more engaging and festive experience for your readers, which can help to boost engagement and keep them coming back.
Bonus Web Design Tip: Ensure Loading Speeds Are Just Right
Loading speeds are also vital for increased exposure online.
If you’re looking to improve your website’s loading speed, you may want to consider upgrading your web hosting plan. Two popular options that you can consider are shared web hosting and Optimized WordPress web hosting and upgrade for just a few dollars per month.
Regardless of which hosting option you choose, it’s important to ensure that your website’s loading speed is optimized.
Check your speed with proven tools like Pingdom Website Speed Test, GTMetrix, and PageSpeed Insights from Google are some great additions to keep in your arsenal.
This can improve user experience and help your website rank higher in search engine results, which can lead to more potential customers finding your website.
In conclusion, adding festive elements to your website can make it more appealing, engaging, and relevant to your audience during the holiday season.
So, don’t be afraid to experiment with different design elements, but remember to keep it balanced and harmonious with your existing website design.
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