What is PPC marketing?
PPC (pay per click), sometimes called cost per click, is a cost-effective method of online advertising where ads are displayed on search engine results pages. PPC ads stand out from the organic search results and get noticed by the people searching for products and services like yours.
How does PPC pricing work?
You can control costs by setting daily bid budgets for your campaign. In general, higher bid budgets result in your ad being displayed in a higher position on the page, but remember that the relevance of the ad and your landing page also contribute to the PPC ad placement.
For more information on how to set up a PPC campaign with Google AdWords, see Show ads on the Google Search results page on the AdWords Help website.
If you have any questions or need help, you can always contact HostPapa Support by opening a support ticket. Details about how to open a support ticket are here.