Display marketing and retargeting
Display marketing is an umbrella term for any website advertising that uses graphic elements. This includes banner ads, videos, buttons, pop-up and pop-under ads, but doesn’t include SEO marketing.
An exciting type of display marketing that’s becoming common is retargeting, sometimes called remarketing, which is a method of re-engaging users who have already visited your site. A large majority of site visitors don’t make a purchase or complete a call to action on their first visit and retargeting
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