Media Library is an application that offers downloadable content to website visitors. Within Website Builder, you can add downloadable content such as audio and video files.
To learn how to access your Website Builder to get started, please visit this article.
Media Library allows you to offer your site’s visitors searchable downloads from a file library. Media Library is also a handy audio and video player. Each page on your website can offer exclusive files via a download section. This facility is easy to add with the Media Library.
At the end of this article, we’ll also show you how to attract more website visitors. Attracting more business is possible by offering different types of downloadable content. Please keep reading to the end of this article to discover nine types of downloadable content!
Media Library: How to get started
Media Library is added to a webpage in exactly the same way as any other content element. To add the Media Library element to your webpage, please:
- Drag-and-drop the Media Library on a blue area of your webpage.
- Move and apply the Media Library to your desired position.
To open the properties for the Media Library, please:
- Move your mouse over the application.
- Click the cogwheel icon.
The Media Library properties include
- Library Name: The name you choose for a library will only be used internally for your reference. Files added to this library will be available in a Database. The files will be stored under the same Library Name, within the Database Editor.
- Header Title: This is the title of the Media Library that will be seen by people who visit your website.
- Show Search: You can complete the tickbox to allow visitors to search through the files in your Media Library.
- Show Description: You can allow visitors to see a description of each file that is uploaded or later altered.
- Items Per Page: Choose how many files are to be shown on each page of the library.
The Add New File button
Below is a screenshot of how the Media Library will be displayed on a page. Please note: The Add New File is only visible in the Admin view of your website. Your website’s visitors will not be able to upload files to your library.
Adding files to the Media Library
To add your files to the Media Library, please:
- Click on the Add New File button.
- Check out the screenshot below, together with an explanation of the Add File contents:
- Source: You can upload files directly from your computer via the Upload File button. Files can also be added directly from the Internet by using the Add from URL selection.
- Name: You can specify a name for your file. The name you choose will be shown to visitors and searched for in the search bar.
- Icon: You can upload a custom icon that will appear next to your file’s name.
- Description: You can add a brief description of your file. The description will appear directly under the file’s name.
- File Order: The position a file has in the library can be changed by setting a file order. Number 1 means the very top of your list.
- Date: You can specify a date for your file.
Once you have added files, here is how the Media Library will be displayed to website visitors:
How to customise the appearance of the Media Library
Media Library allows you to choose a background colour for certain sections. If you would like to alter the appearance of the Media Library, please:
- Select the manage option which is available in the left menu.
9 Downloadable content types to attract more website customers
Attracting customers online requires more than products or services alone. Downloadable content helps businesses stand out from competitors more easily. Short, simple downloads appeal to new visitors coming to your site. They also reward loyal customers and support a thriving digital community.
Developing engaging downloads is the deciding factor for a website strategy. Each downloadable item provides instant value to shoppers or subscribers. Content that’s practical and attractive drives conversions and repeat visits. Invest in digital resources to build stronger customer relationships fast.
1. E-books and guides
E-books and comprehensive guides remain classic magnets for new audiences. They allow businesses to showcase knowledge without hard selling, providing in-depth value on topics relevant to target customers.
- How-to guides: Practical solutions for common problems.
- Industry insights: Deep dives into market trends or emerging challenges.
- Resource lists: Curated tools, references, or reading lists.
Example: A skincare brand may create an Ultimate Guide to Hydrated Skin, packed with routines, ingredient breakdowns, and product recommendations.
2. Templates and planners
Customers love tools that make their lives easier. Templates—calendars, checklists, worksheets, or planners—are practical downloads that offer instant usability.
- Budget templates: Help your audience manage finances.
- Planners: Daily, weekly, or goal-tracking formats.
- Design templates: Resume, invoice, or marketing brochure presets.
Tip: Templates encourage repeat visits as users return for next month’s planner or updated versions.
3. Digital art and printables
Creative downloads, such as wall art, posters, coloring books, and invitations, are increasingly popular, especially among DIY enthusiasts and gift shoppers.
- Printable quotes: Décor and inspiration for homes or offices.
- Custom illustrations: Personalized artwork for family events.
- Event printables: Party banners, invites, or photo props.
Offering digital art positions your site as a hub for self-expression and personal gifting.
4. Educational courses and tutorials
Online courses, video tutorials, and webinars empower visitors to learn new skills. These downloads suit every specialty, from technology and business to crafts and wellness.
- Video workshops: Step-by-step learning experiences.
- PDF lesson packs: Printable worksheets and summaries.
- Interactive quizzes: Foster engagement and knowledge retention.
Education-focused content draws a wide variety of learners and builds authority in your field.
5. Checklists and cheat sheets
Checklists and cheat sheets provide quick reference, helping users simplify tasks or understand complex topics.
- Packing checklists: Perfect for travel bloggers or retailers.
- Technical cheat sheets: Coding shortcuts, recipe conversions, or grammar rules.
- Shopping lists: Curated product selections for specific needs.
These downloads are highly shareable and great for customer acquisition through social media.
6. Audio content: podcasts and soundscapes
Audio downloads such as exclusive podcasts, guided meditations, or soundscapes enrich the customer experience on the go.
- Interview series: Insights from industry leaders.
- Relaxation tracks: Music or nature sounds for stress relief.
- Storytelling podcasts: Entertain and inform your audience.
With the rise of mobile listening, audio content lets your brand engage users beyond the browser.
7. Software tools and apps
Functional downloads—custom calculators, budgeting apps, or productivity widgets—offer direct value by solving customer pain points.
- Business calculators: Tax, ROI, or pricing estimators.
- Planner apps: Digital calendars or habit trackers.
- Inventory management: Simple tools for small business owners.
Such resources can set your site apart as a solutions provider, driving referral traffic as users share useful tools.
8. Exclusive member resources
Reward loyal customers and encourage sign-ups with members-only downloads. These can be premium resources, early access to new content, or special offers.
- VIP E-books: Special editions for subscribers.
- Discount vouchers: Downloadable coupons for future purchases.
- Private webinars: Exclusive live or recorded events.
Exclusive content fosters a sense of belonging and incentivizes recurring engagement.
9. Interactive print-on-demand files
Let users personalize their purchases with downloadable print-on-demand content. Customers can select designs for apparel, mugs, posters, or stationery—customized to their taste.
- Monogram prints: Personalized gifts for special occasions.
- Custom planners: Add names or dates for a tailor-made experience.
- Event merchandise: Download your own branded party décor.
This approach combines creativity with commerce, increasing both satisfaction and sales.
Bringing it all together
Offering diverse downloadable content creates multiple pathways for customers to discover, interact, and return to your website. It’s not just about giving away files—it’s about exchanging value, building trust, and creating lasting connections. Here’s a quick recap in list form:
- E-books and guides.
- Templates and planners.
- Digital art and printables.
- Educational courses and tutorials.
- Checklists and cheat sheets.
- Audio content: podcasts and soundscapes.
- Software tools and apps.
- Exclusive member resources.
- Interactive print-on-demand files.
By strategically mixing these nine forms of downloadable content, you can appeal to a broad audience—attracting new visitors, rewarding existing customers, and setting your site apart in a busy digital landscape.
Evaluate your audience’s interests and start developing the assets that will bring them inspiration, utility, and delight.
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