Press Room

– Canadian-owned and operated web hosting and domain company HostPapa officially launched the newly released .store domain today at a deeply-discounted rate of 80 percent off the regular price (regular price: $79.99, sale price: $14.99). HostPapa expects the promotion, which will run from June 14th until August 14th, to dramatically increase the sales of the .store top level domain, not only in Canada but around the world as well. "We're very excited to be a part of Radix's .store top level domain launch and to be participating in one of their largest promotions to date," says Paul Filice, VP, Information Technology & Domains at HostPapa.

The .store domain, which was officially released by Radix in April of this year, is a perfect way for business owners and ecommerce professionals to stand out from the crowd in an increasingly crowded online environment. A trillion dollar market, ecommerce grew at a healthy 20.9 percent in 2015 versus 2014. There are over 12 million ecommerce sites on the internet and over 650,000 that make at least $1,000 annually. The new .store domain is positioned perfectly to make an impact in this market.

"While the purpose for .store is specific to websites and platforms that offer products or services for sale online, the target market is global and highly diverse. We see a great fit for traditional mom and pop businesses as they make their way into selling online, as we do for modern start-ups with a commerce motive. During the first few years, we see the most demand coming from existing brands looking to use it as a short, clear and precise call-to-action in their marketing messages," said Sandeep Ramchandani, VP & Business Head, Radix.

About Radix

Radix FZC is an active participant in ICANN's process to expand the internet naming system and introduce new, meaningful internet addresses. Radix aims to obtain rights to operate several new generic top-level domains that will help in bringing together and enriching the respective communities that they serve. Having invested over $30 million in securing licenses to operate these new extensions, Radix expects to play a large role in the global diversification of the internet namespace.