What is AdGuru?

HostPapa’s AdGuru service helps you manage online pay-per-click (PPC) advertising campaigns for Google, Yahoo Bing and other platforms from a single, easy to use interface.

Well-managed PPC advertising campaigns can offer a strong return on investment, but there can be a steep learning curve required to run campaigns across each of the major platforms. Alongside getting to grips with varying terminology and multiple campaign management platforms, a significant time investment is required in monitoring advertising bids and keyword selection to optimise clicks and stay within budget.

AdGuru simplifies campaign management to optimise your PPC ads. The platform uses behavioral and predictive analytics to constantly analyse and predict a user’s likeliness to complete a particular goal. AdGuru works to leverage the performance of keywords that produce the most clicks, optimising the use of your advertising budget by intelligently allocating spend to the keywords that deliver your sales and marketing goals.

Once you’re up and running with AdGuru, you can purchase advertising on the major networks. Within 24 hours, an AdGuru specialist will review your campaign and contact you with advice to optimise your spend and give the campaign an initial boost.

From there, you’ll receive a personalised status of campaign progress from your AdGuru specialist, detailing the actions that have been taken to optimise your advertising and recommend additional actions that will help you reach your goal.

It can take around two months to test and optimise campaigns, so expect to see results from your advertising activity in five to ten weeks. You can review your campaign at any time from the AdGuru portal.

To find out more about how AdGuru works and using the platform to manage your online advertising campaigns, take a look at this selection of HostPapa Knowledge Base guides.

For further questions, or if you need help, please open a support ticket from your HostPapa Dashboard. Follow this link to learn how: https://www.hostpapa.com/knowledgebase/hostpapa-dashboard-how-to-open-a-support-ticket/


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