Goals serve as an indicator whenever a user has accomplished a positive outcome. Simply put, goals are conversions. They might vary depending on your campaign. For some, making a purchase might be a goal, while for others, signing up for a subscription could be a goal.
For this purpose, AdGuru lets you define various types of goals, like software as a service subscription, purchase, sales lead generation, sign up and so on.
To be able to drive accurate revenue figures for your corresponding goal, it is necessary that you assign a proper revenue value to your goal. The revenue value that you assign to your goal would help AdGuru know its worth, which will then be used in calculating the ROI for your marketing efforts.
This further helps AdGuru understand the tactics that must be adopted to maximize ROI. Goals also help with predictive analytics.
In addition to helping you track the goal, AdGuru also records when the expected actions are completed. It monitors the visitor details and how they landed on your site – if it is organic traffic or through an AdGuru campaign.
However, to be able to make the most out of Goal Tracking feature of AdGuru, it is essential that you install AdGuru analytics first and define your goals in the Account section of the dashboard.
How Using Goal Tracking Code Can Be Better than Goal URL?
Generally speaking, using goal tracking code snippets is a far better approach than using URL. Why? This is because the code is easier to use and can be put anywhere.
For example, most e-commerce transactions are performed in an intermediate processing page, so that the page cannot be refreshed in order to take care of the users’ security and not double charge them. If you choose to use a code on this payment processing page, this will ensure that AdGuru doesn’t double count a goal.
On the other hand, if you use a URL for this purpose, the chances are high that visitors might navigate back to the page, or refresh it. This could end up with a double counting of the goal.
However, to make sure that the goals are not double counted, AdGuru records a goal from the same user in the same session for five minutes only once. This way, we ensure that the page refreshes are not counted.
Thus, no matter you choose goal tracking URL or goal tracking code, you can stay assured that goals counted by us are perfect and precise.
For further questions, or if you need help, please open a support ticket from your HostPapa Dashboard. Follow this link to learn how: https://www.hostpapa.com/knowledgebase/hostpapa-dashboard-how-to-open-a-support-ticket/