How Are AdGuru Campaigns Optimized?

AdGuru optimizes campaigns effectively by organizing and pre-processing your visitor data in its data warehouse. It then uses a range of revenue attribution models to associate each click with the goal-specific revenue and costs. The tool adjusts the analysis to fit your traffic volume perfectly.

AdGuru computes thousands of traffic summaries according to a range of parameters, including attributed revenue, marketing costs, visitor quality, and others, based on predictive analytics. These summaries are helpful as they form the basis of constructing and ranking campaign adjustments.

The tool develops a weekly schedule based on individual actions and the volume of traffic. The entire campaign is optimized conservatively with adjustments made over several periods. This way, AdGuru optimizes your campaign gradually instead of introducing abrupt changes in the campaign performance.

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