How can you get the best bang for your buck when you choose managed WordPress? We’re going to break down everything you need to do in this article.
Whether you’re an experienced blogger who uses their site as an income stream, a small business ready to scale, or an agency servicing many clients, managed WordPress comes with many advantages.
However, if you’re investing in a premium service like managed WordPress, how do you know you’re getting your money’s worth? What kinds of results should you be looking for, and what actions can you take to ensure you get an outstanding value that helps you reach your business goals?
After all, you don’t want to sign up for managed WordPress and make a mistake by not taking advantage of one of its incredible features — which can harm your site’s performance and your ability to drive conversions.
Follow along for all the actionable details in this blog, so you can understand what ROI is, how you can calculate it, and what you can do to increase the value of your managed WordPress investment.
- What is ROI, and Why Should You Care?
- How to Track ROI For Your Website
- Things You Can Do With Managed WordPress to Increase ROI
- Use the Best Managed WordPress Provider to Boost ROI
What is ROI, and Why Should You Care?
First things first: what does ROI even mean in the context of a website? ROI, which stands for return on investment, refers to how successful your investment is compared to how much money you paid for it. For example, if you’re investing $20 a month on an annual plan for WordPress hosting, how can you ensure you’re making that money back – and more? That’s where ROI comes in. You can calculate your website’s ROI with a simple formula:
ROI = (Monetary gain generated from your website – the cost of investment) / the cost of investment
If you’re not a math wizard, this formula is probably raising some questions for you. Don’t worry, let’s break it down.
The monetary gain generated from your website is the leads that have converted into a sale. The investment cost is the total sum of building, running, and website maintenance over a specific period, such as a month or a year.
Why Does ROI Matter?
Like anything in business, you have to plan for the future. If your website is not providing you with a solid return on investment, it means you have to make some changes. You may have to change your hosting provider, focus more on SEO, or change the design. You may have to drive more traffic to your website or amp up your security posture. Regardless, you have to make some changes to get the results you want.
If you don’t measure or calculate your ROI, you won’t know whether it needs improvement.
How to Track ROI for Your Website
There are many ways to track ROI, but the most popular and effective is Google Analytics. You can integrate with Google Analytics using your WordPress site and set it up based on the specific conversion goals you want to track. These will vary based on the type of business you run and the specific objectives you want to achieve. ROI goals can include but are not limited to:
- Average ad income per blog post
- Average affiliate marketing income per blog post
- Number of people downloading a coupon per month
- Number of people inputting a promotion code per month
- Number of new visitors per month
- Number of new email subscribers per month
- Number of consultations booked through the website per month
- Number of lead magnets downloaded per month
- Number of form responses per month
Regardless of what ROI metrics are relevant for your website, it’s important to do three things:
1) Define a specific period for tracking the metrics.
2) Set specific targets you want to hit for each metric.
3) Ensure the targets are realistic and attainable.
In Google Analytics, each of the key performance indicators you have identified is called a Goal. You can set up Google Analytics to track each goal and use those values to calculate your ROI.
I know what you’re thinking: How can I use website traffic numbers or form fill numbers to track my ROI? Those aren’t dollars!
You have to assign a specific dollar value to each goal. For example, one form fill equals $5, or one lead magnet download equals $65. These will depend on your business, close rate, sales process, and many other factors. Once you have those figures, you can easily input the fields into the formula and land on your ROI.
Be sure to calculate your managed WordPress website’s ROI frequently, such as monthly or quarterly. This way, you can spot trends and see whether your ROI is trending up, down, or staying the same. If your ROI starts trending up, you’ll know the actions you’re taking are working. If your ROI starts trending down, you’ll know you need to make further changes. If your ROI remains the same, you may have to keep tracking it to see whether there are any shifts and if you have to optimize your website further.
Things You Can Do With Managed WordPress Hosting to Increase ROI
Now that you know what ROI is, why it matters for your website, and how you can calculate it, let’s take a look at the levers you can pull to impact ROI. Think of ROI like a machine — it moves when you tell it to move. If you’re pulling the wrong levers, ROI may move backwards. If you pull the right levers, the machine will do exactly what you want it to.
Deploy Your Managed WordPress Hosted Website ASAP
When it comes to tracking and increasing ROI, time is of the essence. If you sign on with managed WordPress hosting with any provider and take several months to build and launch your website, you won’t be seeing any ROI during that time. However, if you have a clear website strategy in place, create a detailed work back schedule, and follow your plan to deploy your website promptly, you can begin to see results right away.
Regardless of whether you’ve never built a website before or do so routinely for multiple clients at a time, everyone can use a helping hand from time to time. At HostPapa, we have a dedicated Support Team for managed WordPress hosting with around-the-clock support. No matter when you have a question, you can get in touch with us to connect and deploy your website ASAP – and earn some money.
Publish As Many Pages As Soon As Possible
How many pages does your website or blog have? If it’s only two or three, you may have trouble seeing ROI on the schedule you want. When it comes to Google, it takes time to have each new page indexed and made searchable. The more indexed and easily searchable website and blog pages you have on your website, the better results you will see from your new managed WordPress implementation.
Try creating a publication schedule where you can commit to publishing a new page every week or every ten days, which will help your website build clout with Google. As a result, you’ll be able to drive more organic traffic to your website, helping you reach those ROI metrics you identified, such as new monthly visitors, form fills, or ad revenue per post.
Layer Built-In Security Measures
One of the many benefits of managed WordPress hosting is all the security measures it comes with. Website security is key, especially if you’re collecting any type of data through your websites — such as customer names and contact information or credit card details. Cyberattacks get more sophisticated by the day, from ransomware to phishing and beyond. If your website isn’t fully protected, you could put your – and your customer’s – data at risk, not to mention your revenue and reputation.
With HostPapa, one of the best managed WordPress hosting providers around, you get layers of security built into the solution package. You can lean on HostPapa’s Support team to deploy the optimal settings for your website. Security features include a free SSL certificate, malware detection and removal, advanced firewall, spam filtering, brute force attack protection, and much more. Keep in mind that using one type of security measure is not enough; you need multiple layers of protection to impact your ROI.
Connect to Your Tracking Platforms
We already discussed the value of using Google Analytics to track ROI on your WordPress website, but that’s not where your tracking should end. Depending on the type of activity you conduct with your website, you may want to connect additional tracking platforms so you can have clear insight into any action a prospect takes on your website.
Facebook Pixel, for example, is a good choice if you use Facebook ads to direct traffic to your website or blog. It is a piece of code that you add to your website, and it helps you track how effective your ads are by monitoring the actions users take on your website.
Stick with a Theme
Managed WordPress hosting includes access to many great website themes. These are fun to experiment with, helping you determine the type of design and user experience you want to create for your website visitors. After all, if the prospect lands on your website and isn’t engaged by the site’s look, feel, and usability, they aren’t going to stick around. Instead, they will bounce off the website without taking action, resulting in a poor ROI result for you.
While experimentation and research into the optimal theme for your WordPress site are important, it’s also vital to land on a theme relatively fast. Not only that, once you’ve picked a theme, you will want to stick to it while Google is indexing your website. Taking too long to select a theme or frequently changing themes can have a negative impact on the ROI of your WordPress website.
Prioritize SEO Content
If there is no traffic getting to your website, it is unlikely you will be able to see any ROI from your managed WordPress site, regardless of which features you deploy. Traffic is key, and one of the best ways to make sure your prospects find you online is by focusing on your SEO content. Several excellent WordPress plugins can help you with your SEO content, or you can go about it on your own if you have the expertise.
Keep in mind that SEO isn’t just about stuffing your pages with keywords you want to target. It’s about taking a strategic approach to writing content, so it’s readable both by search engines and humans. If a prospect gets to your WordPress blog through organic search but then realizes they can’t understand or engage with any of your content, they will not help you reach your ROI goals. The content has to be appealing to your target audience and written so that SEO keywords are naturally interwoven throughout the site.
Run Integrated Campaigns
Organic traffic through SEO is a great way to bring traffic to your website – but that’s not where your efforts end. Remember that integrated campaigns that drive traffic to your WordPress website have multiple prongs, such as social media, email marketing, search ads, display ads, and even print marketing. You have to go wherever your audience is and compel them to come to your website.
You can improve the ROI for your WordPress-hosted website by creating an integrated strategic campaign aligned with the goals you want to achieve. For example, if one of the key metrics that you are tracking is form fills on your website, then your integrated campaign should lead to that component. For example, you could have social media posts that lead to a survey on your website for prospects to fill out.
Use the Best Managed WordPress Hosting Provider to Boost Your ROI
Managed WordPress hosting is a no-brainer for many types of businesses – from bloggers to agencies to IT administrators. However, keep in mind that all managed WordPress hosting providers are not built equally. While they are similar at a base level, some will offer high-touch support and expertise, leading-edge server technology, and a global network that enables speed for your users.
HostPapa is an industry leader in managed WordPress hosting, used by thousands of website owners around the world. Learn how easy and intuitive managed WordPress hosting can be and how quickly you can see ROI when you choose HostPapa.
Grow your company and website with confidence. Managed WordPress provides peace of mind with premium performance and security, without the usual WordPress maintenance.
Managed WordPress comes with the following features and more:
- Full-page caching (over 200 locations worldwide)
- Automated backups and updates
- One-click staging website
- One-click restore and recovery
- Website Security Suite
- Website Application Firewall
- WAF/CDN analytics and reporting
- 24/7 expert WordPress support
Are you already a HostPapa customer? Contact us today to get a 1 month free trial of Managed WordPress!