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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

6 Tips for Using Instagram to Boost eCommerce Traffic
10 Aug

6 Tips for Using Instagram to Boost eCommerce Traffic
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If you're an online retailer, you know eCommerce marketing requires creativity and constant effort, all geared toward increasing website traffic and ensuring that, when a user visits your online store, they're there to buy. Instagram is an extremely effective marketing platform for online sellers, but getting the most out of it comes with some challenges. Compared to other marketing channels, including other social platforms, Instagram is unique in that it limits your ability to direct users to your online store via a link (so you won't be able to add links...

How to Create an Effective Content Calendar and Template
7 Aug

How to Create an Effective Content Calendar and Template
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No matter what kind of marketing you're doing, content plays a leading role. When you have multiple campaigns on the go, various active social media channels, and a lot of marketing assets in the works, it might be challenging to organize and manage them all together. Using a content calendar for your small business marketing activity will save you a lot of time and help streamline your communication.  Understand How a Content Calendar Improves Your Marketing A content calendar can be as straightforward or as complex as you want it to be....

Why You Need To Segment Your Website Visitors
5 Aug

Video: Why You Need To Segment Your Website Visitors
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Customers expect personalization at every step of their journey. Your brand needs to know them, understand how they think, and, ultimately, deliver what they want. With so much competitiveness, experiences need to be relevant and unique to the end-user at nearly every interaction. But don't worry! In this video, we will show you how you can personalize your website using segmentation. With this strategy, you’ll also find out how you can use personalization on your website to drive revenue and growth. To read more about this, check our full...

Check these tips for your Twitter's small business
3 Aug

Twitter Marketing Tips for Small Businesses
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Twitter is a great social media platform to share your company's views, engage with customers and followers, and establish a brand presence. Plus, you can also use Twitter to generate leads, answer customer questions, and create a strong relationship with your followers.  Over 70% of small businesses use Twitter, so there's a lot of competition. That's why making headway on Twitter requires more than just setting up a profile, and adding a couple of ad-hoc tweets. You'll need to create your small business Twitter strategy and use the platform features to...

Choose the right web hosting for your blog
31 Jul

How to Find the Right Web Host for Your Blog
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Starting a blog is an exciting new venture. You get to share your expertise with your target audience and build a community around shared interests. Blogs are excellent ways to establish your authority on a particular subject and develop a following for your brand. One of the most important things to consider when starting your blog is your web hosting provider.  Your hosting provider decision will affect many things about your blog, such as your bandwidth, speed, uptime, and so much more. Here's what you should be on the lookout for...

29 Jul

Video: How to Choose The Right Domain
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Your domain name and extension are essentially your website's first contact to your customers and visitors. It gives an identity to your website and works as an address. This is why you'll want it to be recognizable and distinct, but also short to stay in your visitor's minds. Not taking your domain name and extension seriously would be a huge business mistake. But don't worry! In this video, we share some tips and the basic information you need to make the right choice for your business website. You can...